Brandwave

How popular isCetaphil?

In October 2026, people searched for Cetaphil by name about 3.8 million times worldwide, a 21.1% increase from the previous year. These searches made up 17.7% of all global skincare brand searches, placing Cetaphil first out of 22 brands. When we asked both ChatGPT and Google AI Overviews about skincare brands, Cetaphil appeared in one of the five answers and was the seventh most recommended of the 22.

Search and AI answers in October 2026

Cetaphil is the most searched of 22 competitors and the seventh most recommended in the AI answers we collected.

  1. CetaphilShare of searches 17.7%Mentioned in 1 of 5 AI answersPlace in AI recommendations 7th
  2. La Roche-PosayShare of searches 14.4%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  3. CeraVeShare of searches 13%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  4. The OrdinaryShare of searches 9.2%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
  5. NeutrogenaShare of searches 6.3%Mentioned in 0 of 5 AI answersPlace in AI recommendations –

+17 more

Cetaphil website (opens in a new tab)

Follow Cetaphil and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Top skincare brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Cetaphil was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Cetaphil is the seventh most recommended of the 22.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. CeraVe1st
  2. La Roche-Posay2nd
  3. The Ordinary3rd
  4. Vanicream4th
  5. Paula's Choice5th
  6. Avène6th
  7. Cetaphil7th
  8. Dermalogica8th
  9. SkinCeuticals9th
  10. Drunk Elephant10th
  11. +12 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • La Roche-Posay5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • CeraVe5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • The Ordinary3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Vanicream3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Paula's Choice2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Avène2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Cetaphil1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • SkinCeuticals1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • COSRX1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Dermalogica1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers

+12 more

See every answer about skincare brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.

How often do people search for Cetaphil compared with other skincare brands worldwide?

Cetaphil against skincare brands worldwide, by month

Share of searches by month for Cetaphil, La Roche-Posay, CeraVe, The Ordinary, Neutrogena, Beauty of Joseon, Clinique, Bioderma, Kiehl's, Laneige, SkinCeuticals, Paula's Choice, Medik8. The figures are in the table below the chart.

View monthly share of searches table
MonthCetaphilLa Roche-PosayCeraVeThe OrdinaryNeutrogenaBeauty of JoseonCliniqueBiodermaKiehl'sLaneigeSkinCeuticalsPaula's ChoiceMedik8AvèneCOSRXSKIN1004VanicreamDermalogicaDrunk ElephantTrilogyAntipodesThe INKEY List
Nov 202512.7%11.9%12.6%11.2%5.4%4.4%6.5%3.6%6.5%4.4%2.9%3.1%2.4%2%2%2%1.1%2%1.6%0.72%0.58%0.89%
Dec 202513.2%13.6%14.5%9%6.6%4.1%6.1%3.3%5%5%2.7%2.9%1.8%1.8%2.2%1.8%1.2%1.5%1.5%0.82%0.55%0.75%
Jan 202614.3%13.4%14.2%8.8%6.6%4.9%4.9%4%4%4%2.7%2.8%2.2%2.2%2.2%2.2%1.2%1.8%1.2%0.99%0.54%0.74%
Feb 202613.9%15%15.5%8.2%6.9%4.5%4.5%3.7%3.7%3.7%3%3.2%2%2%2%2%1.3%1.6%1.1%0.9%0.6%0.67%
Mar 202612.8%16.1%13.9%8.8%6.9%4.8%4.8%3.9%3.9%3.2%3.2%2.9%2.2%2.2%2.2%2.2%1.2%1.8%0.97%0.79%0.64%0.72%
Apr 202612.9%16.2%13.9%10.5%6.8%4.9%4.9%4%3.3%2.7%2.7%3%2.2%2.2%2.2%2.2%1.2%1.5%0.98%0.8%0.54%0.73%
May 202611.7%17%14.5%9%7.2%5.1%5.1%4.2%3.4%2.8%2.8%3.1%1.9%2.3%2.3%2.3%1%1.5%0.84%0.84%0.56%0.63%
Jun 202612.8%15.2%15.4%9.7%6.7%5.6%4.6%3.7%3.7%2.5%3.1%2.8%2%2%2%2%1.4%1.7%0.92%0.92%0.61%0.56%
Jul 202613.8%15.3%15.3%9.7%6.6%4.6%4.6%3.8%3.1%3.1%3.1%2.8%2.5%2.1%2.1%2.1%1.4%1.4%0.75%0.92%0.62%0.57%
Aug 202613.7%14.7%15.1%9.3%7.7%4.4%4.4%3.6%3.6%3%3%3.2%2.4%2%2%2%1.3%1.6%0.89%0.89%0.6%0.55%
Sep 202614.1%13.2%14%10.2%6.7%4.8%4.8%4%4%3.2%3.2%2.9%2.6%1.8%2.2%2.2%1.4%1.8%0.79%0.97%0.65%0.59%
Oct 202617.7%14.4%13%9.2%6.3%4.3%4.3%3.5%3.5%3.5%2.9%2.6%2.4%1.9%1.9%1.9%1.9%1.6%0.87%0.87%0.71%0.53%

  1. 1.Cetaphil

    17.7%

    Held 1st. 2.8M estimated branded searches, +41.1% vs prior month. Share +3.7 points.

  2. 2.La Roche-Posay

    14.4%

    Moved from 3rd to 2nd. 2.2M estimated branded searches, +22.4% vs prior month. Share +1.2 points.

  3. 3.CeraVe

    13%

    Moved from 2nd to 3rd. 2M estimated branded searches, +4.1% vs prior month. Share -1 points.

  4. 4.The Ordinary

    9.2%

    Held 4th. 1.4M estimated branded searches, +0.95% vs prior month. Share -1 points.

  5. 5.Neutrogena

    6.3%

    Held 5th. 977K estimated branded searches, +4.4% vs prior month. Share -0.4 points.

  6. 6.Beauty of Joseon

    4.3%

    Held 6th. 673K estimated branded searches, 0% vs prior month. Share -0.5 points.

  7. 7.Clinique

    4.3%

    Held 7th. 673K estimated branded searches, 0% vs prior month. Share -0.5 points.

  8. 8.Bioderma

    3.5%

    Held 8th. 550K estimated branded searches, 0% vs prior month. Share -0.4 points.

  9. 9.Kiehl's

    3.5%

    Held 9th. 550K estimated branded searches, 0% vs prior month. Share -0.4 points.

  10. 10.Laneige

    3.5%

    Held 10th. 550K estimated branded searches, +22.2% vs prior month. Share +0.3 points.

  11. 11.SkinCeuticals

    2.9%

    Held 11th. 450K estimated branded searches, 0% vs prior month. Share -0.3 points.

  12. 12.Paula's Choice

    2.6%

    Held 12th. 410K estimated branded searches, +0.29% vs prior month. Share -0.3 points.

  13. 13.Medik8

    2.4%

    Held 13th. 368K estimated branded searches, 0% vs prior month. Share -0.3 points.

  14. 14.Avène

    1.9%

    Moved from 16th to 14th. 301K estimated branded searches, +22.4% vs prior month. Share +0.2 points.

  15. 15.COSRX

    1.9%

    Moved from 14th to 15th. 301K estimated branded searches, 0% vs prior month. Share -0.2 points.

  16. 16.SKIN1004

    1.9%

    Moved from 15th to 16th. 301K estimated branded searches, 0% vs prior month. Share -0.2 points.

  17. 17.Vanicream

    1.9%

    Moved from 18th to 17th. 301K estimated branded searches, +49.8% vs prior month. Share +0.5 points.

  18. 18.Dermalogica

    1.6%

    Moved from 17th to 18th. 246K estimated branded searches, 0% vs prior month. Share -0.2 points.

  19. 19.Drunk Elephant

    0.87%

    Moved from 20th to 19th. 135K estimated branded searches, +22.7% vs prior month. Share +0.1 points.

  20. 20.Trilogy

    0.87%

    Moved from 19th to 20th. 135K estimated branded searches, 0% vs prior month. Share -0.1 points.

  21. 21.Antipodes

    0.71%

    Held 21st. 110K estimated branded searches, +21.5% vs prior month. Share +0.1 points.

  22. 22.The INKEY List

    0.53%

    Held 22nd. 82.6K estimated branded searches, -0.19% vs prior month. Share -0.1 points.

Compare popularity between Cetaphil and its closest rivals

Every comparison with Cetaphil

50 comparisons

How has branded search demand for Cetaphil changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending October 2026, estimated monthly branded searches for Cetaphil worldwide rose from 3.2M to 3.8M.
  • Across the 12 months ending October 2026, Cetaphil’s share of searches among skincare brands worldwide increased from 12.7% to 17.7%.
  • Across the 12 months ending October 2026, Cetaphil’s share of searches among skincare brands worldwide peaked at 17.7% in October 2026 and was lowest at 11.7% in May 2026.

How did search popularity change for skincare brands worldwide in October 2026?

6 changes

  1. In October 2026, La Roche-Posay overtook CeraVe to rank 2nd among skincare brands worldwide, with 14.4% of the searches.

  2. In October 2026, Cetaphil gained share of searches among skincare brands worldwide, from 14.1% to 17.7%.

  3. In October 2026, The Ordinary lost share of searches among skincare brands worldwide, from 10.2% to 9.2%.

  4. In October 2026, CeraVe lost share of searches among skincare brands worldwide, from 14% to 13%.

  5. In October 2026, Beauty of Joseon lost share of searches among skincare brands worldwide, from 4.8% to 4.3%.

  6. In October 2026, Clinique lost share of searches among skincare brands worldwide, from 4.8% to 4.3%.

How are Cetaphil’s branded searches counted?

23 search terms

Brandwave collects information about searches that people make online using Cetaphil’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • cetaphil
  • cetaphil antibacterial soap
  • cetaphil bar soap
  • cetaphil body butter
  • cetaphil body cream
  • cetaphil body lotion
  • cetaphil body wash
  • cetaphil cleanser
  • cetaphil cleansing cloth
  • cetaphil eye makeup remover
  • cetaphil face cream
  • cetaphil face moisturizer
  • cetaphil face wash
  • cetaphil foaming cleanser
  • cetaphil lotion
  • cetaphil moisturizer
  • cetaphil night cream
  • cetaphil sensitive skin
  • cetaphil serum
  • cetaphil skincare
  • cetaphil soap
  • cetaphil tinted spf
  • cetaphil tinted sunscreen

Do you work for Cetaphil? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Cetaphil compete?

Cetaphil is ranked by how often people search for it in 11 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Skincare brands1st of 2217.7%Shown above
Pharmacy skincare brands3rd of 520.6%Show ranking
Face cleanser brands1st of 1630.2%Show ranking
Moisturizer brands1st of 1140.8%Show ranking
Body lotion6th of 116.2%Show ranking
Body wash and soap brands3rd of 1210.4%Show ranking
Bar soap brands7th of 83.3%Show ranking
Night cream brands2nd of 527.6%Show ranking
Tinted sunscreen brands4th of 86.6%Show ranking
Eye makeup remover brands3rd of 814.9%Show ranking
Sensitive skin brands1st of 624%Show ranking
Creator with pink hair and a pink jacket

Is Cetaphil your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free