Brandwave

Sensitive skin brands:Which are searched most?

In September 2026, Cetaphil was the most searched among sensitive skin brands worldwide, with an estimated 2M branded searches and 32.1% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Cetaphil32.1%
  2. CeraVe30%
  3. La Roche-Posay28.7%
  4. Aveeno5.3%
  5. Dermalogica3.9%

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Share of SearchLeaderboard

Compare the sensitive skin brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among sensitive skin brands worldwide, by month

Share of Search by month for Cetaphil, CeraVe, La Roche-Posay, Aveeno, Dermalogica. The figures are in the table below the chart.

View monthly share of search table
MonthCetaphilCeraVeLa Roche-PosayAveenoDermalogica
Oct 202530.7%33.7%27%4.9%3.6%
Nov 202531%30.6%29%4.7%4.8%
Dec 202529.3%32.1%30.2%5.2%3.3%
Jan 202631.1%31%29.2%4.8%3.9%
Feb 202629%31.9%31.3%4.4%3.4%
Mar 202627.6%29.5%34.6%4.5%3.8%
Apr 202627.7%29.8%34.8%4.6%3.1%
May 202625.9%30.4%36.2%4.3%3.2%
Jun 202627.9%32%32%4.6%3.5%
Jul 202629.4%31.6%31.5%4.7%2.8%
Aug 202629%31.8%31.1%4.7%3.4%
Sep 202632.1%30%28.7%5.3%3.9%

This month’s ranking, September 2026

  1. 1.Cetaphil

    32.1%

    Moved from 3rd to 1st. 2M estimated branded searches, -2% vs prior month. Share +3.1 points.

  2. 2.CeraVe

    30%

    Moved from 1st to 2nd. 1.9M estimated branded searches, -16.6% vs prior month. Share -1.8 points.

  3. 3.La Roche-Posay

    28.7%

    Moved from 2nd to 3rd. 1.8M estimated branded searches, -18.3% vs prior month. Share -2.4 points.

  4. 4.Aveeno

    5.3%

    Held 4th. 336K estimated branded searches, 0% vs prior month. Share +0.6 points.

  5. 5.Dermalogica

    3.9%

    Held 5th. 246K estimated branded searches, 0% vs prior month. Share +0.4 points.

Compare search popularity between leading brands

Which brand is most popular in search among sensitive skin brands worldwide?

In September 2026, Cetaphil was the most searched among sensitive skin brands worldwide, with an estimated 2M branded searches and 32.1% estimated Share of Search within this set. CeraVe is in 2nd place, 2.1 percentage points behind at 30% Share of Search.

Global sensitive skin brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Cetaphil30.7% → 32.1%32.1%Sep 202625.9%May 20262nd → 1st
CeraVe33.7% → 30%33.7%Oct 202529.5%Mar 20261st → 2nd
La Roche-Posay27% → 28.7%36.2%May 202627%Oct 20253rd
Aveeno4.9% → 5.3%5.3%Sep 20264.3%May 20264th
Dermalogica3.6% → 3.9%4.8%Nov 20252.8%Jul 20265th

Each finding as a sentence

  • Across the 12 months ending September 2026, Cetaphil’s estimated Share of Search among sensitive skin brands worldwide increased from 30.7% to 32.1%.
  • Across the 12 months ending September 2026, CeraVe’s estimated Share of Search among sensitive skin brands worldwide decreased from 33.7% to 30%.
  • Across the 12 months ending September 2026, La Roche-Posay’s estimated Share of Search among sensitive skin brands worldwide increased from 27% to 28.7%.
  • Across the 12 months ending September 2026, Cetaphil’s estimated Share of Search among sensitive skin brands worldwide peaked at 32.1% in September 2026 and was lowest at 25.9% in May 2026.
  • Across the 12 months ending September 2026, CeraVe’s estimated Share of Search among sensitive skin brands worldwide peaked at 33.7% in October 2025 and was lowest at 29.5% in March 2026.
  • Across the 12 months ending September 2026, La Roche-Posay’s estimated Share of Search among sensitive skin brands worldwide peaked at 36.2% in May 2026 and was lowest at 27% in October 2025.
  • Across the 12 months ending September 2026, Dermalogica’s estimated Share of Search among sensitive skin brands worldwide peaked at 4.8% in November 2025 and was lowest at 2.8% in July 2026.
  • Across the 12 months ending September 2026, Cetaphil rose from 2nd to 1st among sensitive skin brands worldwide.
  • Across the 12 months ending September 2026, CeraVe fell from 1st to 2nd among sensitive skin brands worldwide.
  • Across the 12 months ending September 2026, Aveeno and Dermalogica held steady: their estimated Share of Search among sensitive skin brands worldwide each moved less than 0.5 percentage points.

How did search popularity change for sensitive skin brands worldwide in September 2026?

  1. In September 2026, Cetaphil overtook CeraVe and La Roche-Posay to become the leader among sensitive skin brands worldwide, with 32.1% estimated Share of Search.

  2. In September 2026, Aveeno gained estimated Share of Search among sensitive skin brands worldwide, from 4.7% to 5.3%.

  3. In September 2026, La Roche-Posay lost estimated Share of Search among sensitive skin brands worldwide, from 31.1% to 28.7%.

  4. In September 2026, CeraVe lost estimated Share of Search among sensitive skin brands worldwide, from 31.8% to 30%.

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