How popular isAveeno in search?
In September 2026, there were an estimated 336K branded searches for Aveeno worldwide which held steady over the last 12 months. Aveeno holds 5.3% estimated Share of Search among sensitive skin brands worldwide and is ranked 4th of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
Cetaphil32.1%
CeraVe30%La Roche-Posay28.7%
Aveeno5.3%
Dermalogica3.9%
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Which sensitive skin brands compete with Aveeno?
Share of Search by month for Cetaphil, CeraVe, La Roche-Posay, Aveeno, Dermalogica. The figures are in the table below the chart.
View monthly share of search table
| Month | Cetaphil | CeraVe | La Roche-Posay | Aveeno | Dermalogica |
|---|---|---|---|---|---|
| Oct 2025 | 30.7% | 33.7% | 27% | 4.9% | 3.6% |
| Nov 2025 | 31% | 30.6% | 29% | 4.7% | 4.8% |
| Dec 2025 | 29.3% | 32.1% | 30.2% | 5.2% | 3.3% |
| Jan 2026 | 31.1% | 31% | 29.2% | 4.8% | 3.9% |
| Feb 2026 | 29% | 31.9% | 31.3% | 4.4% | 3.4% |
| Mar 2026 | 27.6% | 29.5% | 34.6% | 4.5% | 3.8% |
| Apr 2026 | 27.7% | 29.8% | 34.8% | 4.6% | 3.1% |
| May 2026 | 25.9% | 30.4% | 36.2% | 4.3% | 3.2% |
| Jun 2026 | 27.9% | 32% | 32% | 4.6% | 3.5% |
| Jul 2026 | 29.4% | 31.6% | 31.5% | 4.7% | 2.8% |
| Aug 2026 | 29% | 31.8% | 31.1% | 4.7% | 3.4% |
| Sep 2026 | 32.1% | 30% | 28.7% | 5.3% | 3.9% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, moved from 3rd to 1st | 32.1% | 2M | -2% | +3.1 pointsmoved from 3rd to 1st | |
| 2, moved from 1st to 2nd | 30% | 1.9M | -16.6% | -1.8 pointsmoved from 1st to 2nd | |
| 3, moved from 2nd to 3rd | 28.7% | 1.8M | -18.3% | -2.4 pointsmoved from 2nd to 3rd | |
| 4, held 4th | 5.3% | 336K | 0% | +0.6 points | |
| 5, held 5th | 3.9% | 246K | 0% | +0.4 points |
1.
Cetaphil32.1%
Moved from 3rd to 1st. 2M estimated branded searches, -2% vs prior month. Share +3.1 points.
2.
CeraVe30%
Moved from 1st to 2nd. 1.9M estimated branded searches, -16.6% vs prior month. Share -1.8 points.
28.7%
Moved from 2nd to 3rd. 1.8M estimated branded searches, -18.3% vs prior month. Share -2.4 points.
4.
5.3%
Held 4th. 336K estimated branded searches, 0% vs prior month. Share +0.6 points.
3.9%
Held 5th. 246K estimated branded searches, 0% vs prior month. Share +0.4 points.
Compare search popularity between Aveeno and its closest rivals
Every comparison with Aveeno
39 comparisons
- Aveeno vs Elemis
- Aveeno vs L'Occitane
- Aveeno vs Mustela
- Aesop vs Aveeno
- Aveeno vs Beauty of Joseon
- Aveeno vs Bio-Oil
- Aveeno vs Bioderma
- Aveeno vs CeraVe
- Aveeno vs Cetaphil
- Aveeno vs COSRX
- Aveeno vs Dove
- Aveeno vs Eucerin
- Aveeno vs Garnier
- Aveeno vs Hims
- Aveeno vs Kiehl's
- Aveeno vs La Roche-Posay
- Aveeno vs Medik8
- Aveeno vs Neutrogena
- Aveeno vs Nivea
- Aveeno vs The Ordinary
- Aveeno vs Vaseline
- Aveeno vs Johnson's
- Aveeno vs Olay
- Aveeno vs Dermalogica
- Aveeno vs Weleda
- Aveeno vs SKIN1004
- Aveeno vs Banana Boat
- Aveeno vs Burt's Bees
- Aveeno vs Trilogy
- Aveeno vs Jergens
- Aveeno vs E45
- Aveeno vs Palmer's
- Aveeno vs CHI
- Aveeno vs Neom
- Aveeno vs Childs Farm
- Aveeno vs Keeps
- Aveeno vs Thinkbaby
- Aussie vs Aveeno
- Aveeno vs O'Keeffe's
How has branded search demand for Aveeno changed worldwide over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Aveeno worldwide held steady, from 332K to 336K.
- Across the 12 months ending September 2026, Aveeno’s estimated Share of Search among sensitive skin brands worldwide held steady, from 4.9% to 5.3%.
How did search popularity change for sensitive skin brands worldwide in September 2026?
4 changes
In September 2026, Cetaphil overtook CeraVe and La Roche-Posay to become the leader among sensitive skin brands worldwide, with 32.1% estimated Share of Search.
In September 2026, Aveeno gained estimated Share of Search among sensitive skin brands worldwide, from 4.7% to 5.3%.
In September 2026, La Roche-Posay lost estimated Share of Search among sensitive skin brands worldwide, from 31.1% to 28.7%.
In September 2026, CeraVe lost estimated Share of Search among sensitive skin brands worldwide, from 31.8% to 30%.
Where does Aveeno compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Face cleanser brands | 13th of 14 | 2.5% | Show ranking |
| Sensitive skin brands | 4th of 5 | 5.3% | Shown above |
| Body wash brands | 4th of 5 | 6.2% | Show ranking |
| Body lotion | 4th of 6 | 6.4% | Show ranking |
| Face moisturizer brands | 3rd of 3 | 7.8% | Show ranking |
| Baby sunscreen | 4th of 6 | 9.1% | Show ranking |
| Shampoo and conditioner brands | 4th of 7 | 9.8% | Show ranking |
| Baby shampoo | 3rd of 6 | 10% | Show ranking |
| Hand cream | 3rd of 6 | 12.8% | Show ranking |
| Body care brands | 3rd of 5 | 13.7% | Show ranking |
| Body oil brands | 3rd of 4 | 16.6% | Show ranking |
How is Aveeno measured?
Brandwave collects information about searches that people make online using Aveeno’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
4 branded search terms
- aveeno
- aveeno baby lotion
- aveeno body wash
- aveeno lotion
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Is Aveeno your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.