How popular isAveeno in search?
In August 2026, there were an estimated 165K branded searches for Aveeno worldwide which is down 17.9% over the last 11 months. Aveeno holds 4.1% estimated Share of Search among body lotion worldwide and is ranked 4th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
Follow Aveeno and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which body lotion compete with Aveeno?
Share of Search by month for Cetaphil, Vaseline, Nivea, Aveeno. The figures are in the table below the chart.
View monthly share of search table
| Month | Cetaphil | Vaseline | Nivea | Aveeno | E45 | Jergens |
|---|---|---|---|---|---|---|
| Oct 2025 | 53.1% | 25.5% | 14% | 5.1% | 1% | 1.3% |
| Nov 2025 | 52.2% | 26.6% | 14.7% | 4.4% | 1.1% | 1.1% |
| Dec 2025 | 51.3% | 28.8% | 13% | 4.7% | 0.96% | 1.2% |
| Jan 2026 | 52.2% | 26.6% | 14.7% | 4.4% | 1.1% | 1.1% |
| Feb 2026 | 53.5% | 25.7% | 14.2% | 4.2% | 1.3% | 1% |
| Mar 2026 | 54.2% | 24.8% | 13.6% | 5% | 1.2% | 1.2% |
| Apr 2026 | 54.3% | 24.8% | 13.7% | 5% | 1.2% | 1% |
| May 2026 | 54.7% | 22.9% | 15.3% | 4.6% | 1.4% | 1.1% |
| Jun 2026 | 54.8% | 23.1% | 15.4% | 4.6% | 1.1% | 0.93% |
| Jul 2026 | 52.3% | 20.6% | 20.6% | 4.1% | 1.2% | 1% |
| Aug 2026 | 52% | 24.9% | 16.8% | 4.1% | 1.2% | 1% |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 52% | 2.1M | 0% | -0.4 points | |
| 2, moved from 3rd to 2nd | 24.9% | 1M | +21.5% | +4.3 pointsmoved from 3rd to 2nd | |
| 3, moved from 2nd to 3rd | 16.8% | 673K | -18.2% | -3.9 pointsmoved from 2nd to 3rd | |
| 4, held 4th | 4.1% | 165K | 0% | 0 points | |
| 5, held 5th | 1.2% | 49.5K | 0% | 0 points | |
| 6, held 6th | 1% | 40.5K | 0% | 0 points |
1.
Cetaphil52%
Held 1st. 2.1M estimated branded searches, 0% vs prior month. Share -0.4 points.
2.
Vaseline24.9%
Moved from 3rd to 2nd. 1M estimated branded searches, +21.5% vs prior month. Share +4.3 points.
3.
Nivea16.8%
Moved from 2nd to 3rd. 673K estimated branded searches, -18.2% vs prior month. Share -3.9 points.
4.
Aveeno
4.1%
Held 4th. 165K estimated branded searches, 0% vs prior month. Share 0 points.
5.E45
1.2%
Held 5th. 49.5K estimated branded searches, 0% vs prior month. Share 0 points.
6.Jergens
1%
Held 6th. 40.5K estimated branded searches, 0% vs prior month. Share 0 points.
Compare search popularity between Aveeno and its closest rivals
How has branded search demand for Aveeno changed worldwide over the last 12 months?
2 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Aveeno worldwide fell from 201K to 165K.
- Across the 11 months ending August 2026, Aveeno’s estimated Share of Search among body lotion worldwide decreased from 5.1% to 4.1%.
How did search popularity change for body lotion worldwide in August 2026?
5 changes
In August 2026, Vaseline overtook Nivea to rank 2nd among body lotion worldwide, at 24.9%.
In August 2026, Nivea lost estimated Share of Search among body lotion worldwide, from 20.6% to 16.8%.
Estimated monthly branded searches for E45 worldwide rose 22.2% over 11 measured months, from 40.5K to 49.5K in August 2026.
Estimated monthly branded searches for Jergens worldwide fell 18.2% over 11 measured months, from 49.5K to 40.5K in August 2026.
Estimated monthly branded searches for Aveeno worldwide fell 17.9% over 11 measured months, from 201K to 165K in August 2026.
Where does Aveeno compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Body lotion | 4th of 6 | 4.1% | Shown above |
| Baby sunscreen | 4th of 6 | 4.8% | Show ranking |
| Body wash brands | 4th of 5 | 5.3% | Show ranking |
| Baby shampoo | 4th of 6 | 6% | Show ranking |
| Hand cream | 3rd of 6 | 9.9% | Show ranking |
How is Aveeno measured?
Brandwave collects information about searches that people make online using Aveeno’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- aveeno
Do you work for Aveeno? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Aveeno your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.