Brandwave

Body oil brands:Which are searched most?

In September 2026, L'Occitane was the most searched among body oil brands worldwide, with an estimated 1.2M branded searches and 60.8% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. L'Occitane60.8%
  2. Elemis22.4%
  3. Aveeno16.7%
  4. Neom0.02%

Follow body oil brands and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand in this set →

Share of SearchLeaderboard

Compare the body oil brands brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among body oil brands worldwide, by month

Share of Search by month for L'Occitane, Elemis, Aveeno. The figures are in the table below the chart.

View monthly share of search table
MonthL'OccitaneElemisAveenoNeom
Oct 202565.8%16.2%17.9%0.03%
Nov 202568.4%20.6%11%0.03%
Dec 202578.5%10.5%11%0.03%
Jan 202661.9%22.7%15.3%0.02%
Feb 202670.3%11.6%18.1%0.03%
Mar 202664.8%16%19.2%0.03%
Apr 202660.1%22.2%17.8%0.02%
May 202663.8%19.2%17%0.03%
Jun 202669.9%11.5%18.6%0.02%
Jul 202657.9%26.1%15.9%0.02%
Aug 202663.4%19.1%17.4%0.03%
Sep 202660.8%22.4%16.7%0.02%

This month’s ranking, September 2026

  1. 1.L'Occitane

    60.8%

    Held 1st. 1.2M estimated branded searches, 0% vs prior month. Share -2.6 points.

  2. 2.Elemis

    22.4%

    Held 2nd. 450K estimated branded searches, +22.3% vs prior month. Share +3.3 points.

  3. 3.Aveeno

    16.7%

    Held 3rd. 336K estimated branded searches, 0% vs prior month. Share -0.7 points.

  4. 4.Neom

    0.02%

    Held 4th. 480 estimated branded searches, -18.6% vs prior month. Share 0 points.

Compare search popularity between leading brands

Which brand is most popular in search among body oil brands worldwide?

In September 2026, L'Occitane was the most searched among body oil brands worldwide, with an estimated 1.2M branded searches and 60.8% estimated Share of Search within this set. Elemis is in 2nd place, 38.4 percentage points behind at 22.4% Share of Search.

Global body oil brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
L'Occitane65.8% → 60.8%78.5%Dec 202557.9%Jul 20261st
Elemis16.2% → 22.4%26.1%Jul 202610.5%Dec 20253rd → 2nd
Aveeno17.9% → 16.7%19.2%Mar 202611%Dec 20252nd → 3rd
Neom0.03% → 0.02%0.03%Oct 20250.02%Jun 20264th

Each finding as a sentence

  • Across the 12 months ending September 2026, L'Occitane’s estimated Share of Search among body oil brands worldwide decreased from 65.8% to 60.8%.
  • Across the 12 months ending September 2026, Elemis’ estimated Share of Search among body oil brands worldwide increased from 16.2% to 22.4%.
  • Across the 12 months ending September 2026, Aveeno’s estimated Share of Search among body oil brands worldwide decreased from 17.9% to 16.7%.
  • Across the 12 months ending September 2026, L'Occitane’s estimated Share of Search among body oil brands worldwide peaked at 78.5% in December 2025 and was lowest at 57.9% in July 2026.
  • Across the 12 months ending September 2026, Elemis’ estimated Share of Search among body oil brands worldwide peaked at 26.1% in July 2026 and was lowest at 10.5% in December 2025.
  • Across the 12 months ending September 2026, Aveeno’s estimated Share of Search among body oil brands worldwide peaked at 19.2% in March 2026 and was lowest at 11% in December 2025.
  • Across the 12 months ending September 2026, Elemis rose from 3rd to 2nd among body oil brands worldwide.
  • Across the 12 months ending September 2026, Aveeno fell from 2nd to 3rd among body oil brands worldwide.
  • Across the 12 months ending September 2026, Neom held steady: its estimated Share of Search among body oil brands worldwide moved less than 0.5 percentage points.

How did search popularity change for body oil brands worldwide in September 2026?

  1. In September 2026, Elemis gained estimated Share of Search among body oil brands worldwide, from 19.1% to 22.4%.

  2. In September 2026, L'Occitane lost estimated Share of Search among body oil brands worldwide, from 63.4% to 60.8%.

  3. In September 2026, Aveeno lost estimated Share of Search among body oil brands worldwide, from 17.4% to 16.7%.

  4. Estimated monthly branded searches for Neom worldwide fell 18.6% over 12 measured months, from 590 to 480 in September 2026.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

See your own brand in this picture

Brandwave tracks your branded demand next to your campaigns, spend and outcomes, so you can see what moved your numbers, not just that they moved.

Start free