Brandwave

How popular isL'Occitane in search?

In September 2026, there were an estimated 1.2M branded searches for L'Occitane worldwide which held steady over the last 12 months. L'Occitane holds 60.8% estimated Share of Search among body oil brands worldwide and is ranked 1st of 4 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. L'Occitane60.8%
  2. Elemis22.4%
  3. Aveeno16.7%
  4. Neom0.02%
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Which body oil brands compete with L'Occitane?

L'Occitane against body oil brands worldwide, by month

Share of Search by month for L'Occitane, Elemis, Aveeno. The figures are in the table below the chart.

View monthly share of search table
MonthL'OccitaneElemisAveenoNeom
Oct 202565.8%16.2%17.9%0.03%
Nov 202568.4%20.6%11%0.03%
Dec 202578.5%10.5%11%0.03%
Jan 202661.9%22.7%15.3%0.02%
Feb 202670.3%11.6%18.1%0.03%
Mar 202664.8%16%19.2%0.03%
Apr 202660.1%22.2%17.8%0.02%
May 202663.8%19.2%17%0.03%
Jun 202669.9%11.5%18.6%0.02%
Jul 202657.9%26.1%15.9%0.02%
Aug 202663.4%19.1%17.4%0.03%
Sep 202660.8%22.4%16.7%0.02%

  1. 1.L'Occitane

    60.8%

    Held 1st. 1.2M estimated branded searches, 0% vs prior month. Share -2.6 points.

  2. 2.Elemis

    22.4%

    Held 2nd. 450K estimated branded searches, +22.3% vs prior month. Share +3.3 points.

  3. 3.Aveeno

    16.7%

    Held 3rd. 336K estimated branded searches, 0% vs prior month. Share -0.7 points.

  4. 4.Neom

    0.02%

    Held 4th. 480 estimated branded searches, -18.6% vs prior month. Share 0 points.

Compare search popularity between L'Occitane and its closest rivals

Every comparison with L'Occitane

How has branded search demand for L'Occitane changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for L'Occitane worldwide held steady at 1.2M.
  • Across the 12 months ending September 2026, L'Occitane’s estimated Share of Search among body oil brands worldwide decreased from 65.8% to 60.8%.
  • Across the 12 months ending September 2026, L'Occitane’s estimated Share of Search among body oil brands worldwide peaked at 78.5% in December 2025 and was lowest at 57.9% in July 2026.

How did search popularity change for body oil brands worldwide in September 2026?

  1. In September 2026, Elemis gained estimated Share of Search among body oil brands worldwide, from 19.1% to 22.4%.

  2. In September 2026, L'Occitane lost estimated Share of Search among body oil brands worldwide, from 63.4% to 60.8%.

  3. In September 2026, Aveeno lost estimated Share of Search among body oil brands worldwide, from 17.4% to 16.7%.

  4. Estimated monthly branded searches for Neom worldwide fell 18.6% over 12 measured months, from 590 to 480 in September 2026.

Where does L'Occitane compete?

L'Occitane is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Hand soap brands2nd of 722.4%Show ranking
Bath, body and cosmetics stores2nd of 429.8%Show ranking
Body oil brands1st of 460.8%Shown above

How is L'Occitane measured?

Brandwave collects information about searches that people make online using L'Occitane’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • l occitane

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How the Brand Demand Index is measured

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