How popular isLush in search?
In September 2026, there were an estimated 1.5M branded searches for Lush worldwide which is down 18% over the last 12 months. Lush holds 36.6% estimated Share of Search among bath, body and cosmetics stores worldwide and is ranked 1st of 4 competitors for search popularity. These are worldwide searches for English-language branded terms.
Lush36.6%
L'Occitane29.8%Aesop20.1%
The Body Shop13.4%
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Which bath, body and cosmetics stores compete with Lush?
Share of Search by month for Lush, L'Occitane, Aesop, The Body Shop. The figures are in the table below the chart.
View monthly share of search table
| Month | Lush | L'Occitane | Aesop | The Body Shop |
|---|---|---|---|---|
| Oct 2025 | 37.6% | 25% | 20.5% | 16.9% |
| Nov 2025 | 36.6% | 29.9% | 20.1% | 13.4% |
| Dec 2025 | 39% | 31.9% | 17.5% | 11.6% |
| Jan 2026 | 36.6% | 30% | 20% | 13.5% |
| Feb 2026 | 32% | 32% | 21.6% | 14.4% |
| Mar 2026 | 34.1% | 27.8% | 22.8% | 15.3% |
| Apr 2026 | 31% | 31% | 20.9% | 17.1% |
| May 2026 | 31% | 31% | 20.9% | 17.1% |
| Jun 2026 | 32% | 32% | 21.6% | 14.4% |
| Jul 2026 | 32% | 32% | 21.6% | 14.4% |
| Aug 2026 | 31% | 31% | 20.9% | 17.1% |
| Sep 2026 | 36.6% | 29.8% | 20.1% | 13.4% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, moved from 2nd to 1st | 36.6% | 1.5M | +23% | +5.7 pointsmoved from 2nd to 1st | |
| 2, moved from 1st to 2nd | 29.8% | 1.2M | 0% | -1.2 pointsmoved from 1st to 2nd | |
| 3, held 3rd | 20.1% | 823K | 0% | -0.8 points | |
| 4, held 4th | 13.4% | 550K | -18.3% | -3.7 points |
1.
Lush36.6%
Moved from 2nd to 1st. 1.5M estimated branded searches, +23% vs prior month. Share +5.7 points.
29.8%
Moved from 1st to 2nd. 1.2M estimated branded searches, 0% vs prior month. Share -1.2 points.
3.
20.1%
Held 3rd. 823K estimated branded searches, 0% vs prior month. Share -0.8 points.
13.4%
Held 4th. 550K estimated branded searches, -18.3% vs prior month. Share -3.7 points.
Compare search popularity between Lush and its closest rivals
How has branded search demand for Lush changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Lush worldwide fell from 1.8M to 1.5M.
- Across the 12 months ending September 2026, Lush’s estimated Share of Search among bath, body and cosmetics stores worldwide decreased from 37.6% to 36.6%.
- Across the 12 months ending September 2026, Lush’s estimated Share of Search among bath, body and cosmetics stores worldwide peaked at 39% in December 2025 and was lowest at 31% in April 2026.
How did search popularity change for bath, body and cosmetics stores worldwide in September 2026?
4 changes
In September 2026, Lush overtook L'Occitane to become the leader among bath, body and cosmetics stores worldwide, with 36.6% estimated Share of Search.
In September 2026, The Body Shop lost estimated Share of Search among bath, body and cosmetics stores worldwide, from 17.1% to 13.4%.
In September 2026, L'Occitane lost estimated Share of Search among bath, body and cosmetics stores worldwide, from 31% to 29.8%.
In September 2026, Aesop lost estimated Share of Search among bath, body and cosmetics stores worldwide, from 20.9% to 20.1%.
Where does Lush compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Bath bombs | 2nd of 6 | 19.2% | Show ranking |
| Bath, body and cosmetics stores | 1st of 4 | 36.6% | Shown above |
| Shampoo bar brands | 1st of 6 | 72.5% | Show ranking |
| Conditioner bar brands | 1st of 4 | 73.2% | Show ranking |
How is Lush measured?
Brandwave collects information about searches that people make online using Lush’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- lush
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Is Lush your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.