Bath, body and cosmetics stores:Which are searched most?
In September 2026, Lush was the most searched among bath, body and cosmetics stores worldwide, with an estimated 1.5M branded searches and 36.6% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.
Lush36.6%
L'Occitane29.8%Aesop20.1%
The Body Shop13.4%
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Share of SearchLeaderboard
Compare the bath, body and skincare stores people buy gifts and treats from. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Lush, L'Occitane, Aesop, The Body Shop. The figures are in the table below the chart.
View monthly share of search table
| Month | Lush | L'Occitane | Aesop | The Body Shop |
|---|---|---|---|---|
| Oct 2025 | 37.6% | 25% | 20.5% | 16.9% |
| Nov 2025 | 36.6% | 29.9% | 20.1% | 13.4% |
| Dec 2025 | 39% | 31.9% | 17.5% | 11.6% |
| Jan 2026 | 36.6% | 30% | 20% | 13.5% |
| Feb 2026 | 32% | 32% | 21.6% | 14.4% |
| Mar 2026 | 34.1% | 27.8% | 22.8% | 15.3% |
| Apr 2026 | 31% | 31% | 20.9% | 17.1% |
| May 2026 | 31% | 31% | 20.9% | 17.1% |
| Jun 2026 | 32% | 32% | 21.6% | 14.4% |
| Jul 2026 | 32% | 32% | 21.6% | 14.4% |
| Aug 2026 | 31% | 31% | 20.9% | 17.1% |
| Sep 2026 | 36.6% | 29.8% | 20.1% | 13.4% |
This month’s ranking, September 2026
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, moved from 2nd to 1st | 36.6% | 1.5M | +23% | +5.7 pointsmoved from 2nd to 1st | |
| 2, moved from 1st to 2nd | 29.8% | 1.2M | 0% | -1.2 pointsmoved from 1st to 2nd | |
| 3, held 3rd | 20.1% | 823K | 0% | -0.8 points | |
| 4, held 4th | 13.4% | 550K | -18.3% | -3.7 points |
1.
Lush36.6%
Moved from 2nd to 1st. 1.5M estimated branded searches, +23% vs prior month. Share +5.7 points.
29.8%
Moved from 1st to 2nd. 1.2M estimated branded searches, 0% vs prior month. Share -1.2 points.
3.
20.1%
Held 3rd. 823K estimated branded searches, 0% vs prior month. Share -0.8 points.
13.4%
Held 4th. 550K estimated branded searches, -18.3% vs prior month. Share -3.7 points.
Compare search popularity between leading brands
- Lush vs L'Occitane: compare search popularity
- Lush vs The Body Shop: compare search popularity
- L'Occitane vs The Body Shop: compare search popularity
- Aesop vs The Body Shop: compare search popularity
- Compare any of these brands
Which brand is most popular in search among bath, body and cosmetics stores worldwide?
4 brands
In September 2026, Lush was the most searched among bath, body and cosmetics stores worldwide, with an estimated 1.5M branded searches and 36.6% estimated Share of Search within this set. L'Occitane is in 2nd place, 6.8 percentage points behind at 29.8% Share of Search.
| Brand | Share of Search | Peak | Low | Rank |
|---|---|---|---|---|
| Lush | 37.6% → 36.6% | 39%Dec 2025 | 31%Apr 2026 | 1st |
| L'Occitane | 25% → 29.8% | 32%Feb 2026 | 25%Oct 2025 | 2nd |
| Aesop | 20.5% → 20.1% | 22.8%Mar 2026 | 17.5%Dec 2025 | 3rd |
| The Body Shop | 16.9% → 13.4% | 17.1%Apr 2026 | 11.6%Dec 2025 | 4th |
Each finding as a sentence
- Across the 12 months ending September 2026, Lush’s estimated Share of Search among bath, body and cosmetics stores worldwide decreased from 37.6% to 36.6%.
- Across the 12 months ending September 2026, L'Occitane’s estimated Share of Search among bath, body and cosmetics stores worldwide increased from 25% to 29.8%.
- Across the 12 months ending September 2026, The Body Shop’s estimated Share of Search among bath, body and cosmetics stores worldwide decreased from 16.9% to 13.4%.
- Across the 12 months ending September 2026, Lush’s estimated Share of Search among bath, body and cosmetics stores worldwide peaked at 39% in December 2025 and was lowest at 31% in April 2026.
- Across the 12 months ending September 2026, L'Occitane’s estimated Share of Search among bath, body and cosmetics stores worldwide peaked at 32% in February 2026 and was lowest at 25% in October 2025.
- Across the 12 months ending September 2026, Aesop’s estimated Share of Search among bath, body and cosmetics stores worldwide peaked at 22.8% in March 2026 and was lowest at 17.5% in December 2025.
- Across the 12 months ending September 2026, The Body Shop’s estimated Share of Search among bath, body and cosmetics stores worldwide peaked at 17.1% in April 2026 and was lowest at 11.6% in December 2025.
- Across the 12 months ending September 2026, Aesop held steady: its estimated Share of Search among bath, body and cosmetics stores worldwide moved less than 0.5 percentage points.
How did search popularity change for bath, body and cosmetics stores worldwide in September 2026?
4 changes
In September 2026, Lush overtook L'Occitane to become the leader among bath, body and cosmetics stores worldwide, with 36.6% estimated Share of Search.
In September 2026, The Body Shop lost estimated Share of Search among bath, body and cosmetics stores worldwide, from 17.1% to 13.4%.
In September 2026, L'Occitane lost estimated Share of Search among bath, body and cosmetics stores worldwide, from 31% to 29.8%.
In September 2026, Aesop lost estimated Share of Search among bath, body and cosmetics stores worldwide, from 20.9% to 20.1%.
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