Aesop vs Bath & Body Works:Which is more popular?
In September 2026, Bath & Body Works had more branded searches than Aesop among bath, body and cosmetics stores worldwide. Bath & Body Works had about 6.3 million branded searches, while Aesop had 823,000. Bath & Body Works made up 23% of all bath, body and cosmetics store searches we track, and Aesop accounted for 3%. When we asked ChatGPT and Google AI Overviews about bath, body and cosmetics stores, Bath & Body Works appeared in all four answers and Aesop in none.
Who do people search for more?
Bath & Body Works, about 8 searches for every 1 for Aesop
Who does AI mention more?
Bath & Body Works, mentioned in every answer we collected
Who does AI recommend more?
Bath & Body Works, the only one of the two named
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Top bath, body and cosmetics stores in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Bath & Body Works appeared in all four answers. Aesop did not appear in any of the four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Bath & Body Works1st
Lush2nd
The Body Shop3rd
Sephora4th
Target5th
L'Occitane6th
Aesop–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Bath & Body Works4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Lush4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- The Body Shop4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Sephora3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Target2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- L'Occitane1 of 4Named in 0 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Aesop0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about bath, body and cosmetics stores
4 answers
Asked ChatGPT
“Which bath and body cosmetics store should I shop at?”
Asked ChatGPT
“What are the best bath and body cosmetics stores?”
Asked ChatGPT
“What's the best bath and body cosmetics store for gifts and treats?”
Searched Google, AI Overview
“bath and body stores”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“best bath body store”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is Aesop or Bath & Body Works more popular in search?
This chart shows how often people search Google for Aesop and Bath & Body Works by name. Each line represents a brand's share of searches for all seven bath, body and cosmetics stores we track, month by month, from English-language searches worldwide.
Share of searches by month for Bath & Body Works, Aesop. The figures are in the table below the chart.
View monthly share of searches table
| Month | Sephora | Bath & Body Works | Lush | L'Occitane | Aesop | The Body Shop | Target |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 59.2% | 22.3% | 6.5% | 4.3% | 3.6% | 2.9% | 1.1% |
| Nov 2025 | 61.3% | 22.9% | 5.5% | 4.5% | 3% | 2% | 0.79% |
| Dec 2025 | 52% | 29% | 7% | 5.7% | 3.1% | 2.1% | 1% |
| Jan 2026 | 61.4% | 18.9% | 6.8% | 5.6% | 3.7% | 2.5% | 1.1% |
| Feb 2026 | 59.7% | 22.4% | 5.4% | 5.4% | 3.6% | 2.4% | 1.1% |
| Mar 2026 | 62.8% | 19.3% | 5.7% | 4.6% | 3.8% | 2.5% | 1.2% |
| Apr 2026 | 64% | 19.7% | 4.7% | 4.7% | 3.2% | 2.6% | 1.2% |
| May 2026 | 59.2% | 22.3% | 5.3% | 5.3% | 3.6% | 2.9% | 1.3% |
| Jun 2026 | 56.7% | 26.1% | 5.1% | 5.1% | 3.4% | 2.3% | 1.3% |
| Jul 2026 | 59.5% | 22.5% | 5.3% | 5.3% | 3.6% | 2.4% | 1.3% |
| Aug 2026 | 61.2% | 23.1% | 4.5% | 4.5% | 3% | 2.5% | 1.2% |
| Sep 2026 | 61% | 23% | 5.5% | 4.5% | 3% | 2% | 1% |
How has the Aesop and Bath & Body Works comparison changed over the last 12 months?
3 findings
- Bath & Body Works was ahead of Aesop in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Aesop’s share of searches among bath, body and cosmetics stores worldwide moved from 3.6% to 3%, and its estimated monthly branded searches moved from 1M to 823K.
- Across the 12 months ending September 2026, Bath & Body Works’ share of searches among bath, body and cosmetics stores worldwide moved from 22.3% to 23%, and its estimated monthly branded searches held steady at 6.3M.
How did search popularity change for bath, body and cosmetics stores worldwide in September 2026?
1 change
Estimated monthly branded searches for Aesop worldwide fell 17.7% over 12 measured months, from 1M to 823K in September 2026.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Aesop’s and Bath & Body Works’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Aesop
1 branded search term
- aesop
Bath & Body Works
2 branded search terms
- bath and body works
- bath body works
Other head-to-heads among bath, body and cosmetics stores
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