How popular isAesop in search?
In September 2026, there were an estimated 823K branded searches for Aesop worldwide which is down 17.7% over the last 12 months. Aesop holds 20.1% estimated Share of Search among bath, body and cosmetics stores worldwide and is ranked 3rd of 4 competitors for search popularity. These are worldwide searches for English-language branded terms.
Lush36.6%
L'Occitane29.8%Aesop20.1%
The Body Shop13.4%
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Which bath, body and cosmetics stores compete with Aesop?
Share of Search by month for Lush, L'Occitane, Aesop, The Body Shop. The figures are in the table below the chart.
View monthly share of search table
| Month | Lush | L'Occitane | Aesop | The Body Shop |
|---|---|---|---|---|
| Oct 2025 | 37.6% | 25% | 20.5% | 16.9% |
| Nov 2025 | 36.6% | 29.9% | 20.1% | 13.4% |
| Dec 2025 | 39% | 31.9% | 17.5% | 11.6% |
| Jan 2026 | 36.6% | 30% | 20% | 13.5% |
| Feb 2026 | 32% | 32% | 21.6% | 14.4% |
| Mar 2026 | 34.1% | 27.8% | 22.8% | 15.3% |
| Apr 2026 | 31% | 31% | 20.9% | 17.1% |
| May 2026 | 31% | 31% | 20.9% | 17.1% |
| Jun 2026 | 32% | 32% | 21.6% | 14.4% |
| Jul 2026 | 32% | 32% | 21.6% | 14.4% |
| Aug 2026 | 31% | 31% | 20.9% | 17.1% |
| Sep 2026 | 36.6% | 29.8% | 20.1% | 13.4% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, moved from 2nd to 1st | 36.6% | 1.5M | +23% | +5.7 pointsmoved from 2nd to 1st | |
| 2, moved from 1st to 2nd | 29.8% | 1.2M | 0% | -1.2 pointsmoved from 1st to 2nd | |
| 3, held 3rd | 20.1% | 823K | 0% | -0.8 points | |
| 4, held 4th | 13.4% | 550K | -18.3% | -3.7 points |
1.
Lush36.6%
Moved from 2nd to 1st. 1.5M estimated branded searches, +23% vs prior month. Share +5.7 points.
29.8%
Moved from 1st to 2nd. 1.2M estimated branded searches, 0% vs prior month. Share -1.2 points.
3.
20.1%
Held 3rd. 823K estimated branded searches, 0% vs prior month. Share -0.8 points.
13.4%
Held 4th. 550K estimated branded searches, -18.3% vs prior month. Share -3.7 points.
Compare search popularity between Aesop and its closest rivals
How has branded search demand for Aesop changed worldwide over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Aesop worldwide fell from 1M to 823K.
- Across the 12 months ending September 2026, Aesop’s estimated Share of Search among bath, body and cosmetics stores worldwide peaked at 22.8% in March 2026 and was lowest at 17.5% in December 2025.
How did search popularity change for bath, body and cosmetics stores worldwide in September 2026?
4 changes
In September 2026, Lush overtook L'Occitane to become the leader among bath, body and cosmetics stores worldwide, with 36.6% estimated Share of Search.
In September 2026, The Body Shop lost estimated Share of Search among bath, body and cosmetics stores worldwide, from 17.1% to 13.4%.
In September 2026, L'Occitane lost estimated Share of Search among bath, body and cosmetics stores worldwide, from 31% to 29.8%.
In September 2026, Aesop lost estimated Share of Search among bath, body and cosmetics stores worldwide, from 20.9% to 20.1%.
Where does Aesop compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Hand soap brands | 3rd of 7 | 15.1% | Show ranking |
| Bath, body and cosmetics stores | 3rd of 4 | 20.1% | Shown above |
| Shampoo and conditioner brands | 2nd of 7 | 24.1% | Show ranking |
| Room spray brands | 1st of 6 | 33.2% | Show ranking |
How is Aesop measured?
Brandwave collects information about searches that people make online using Aesop’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- aesop
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Is Aesop your brand?
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