Aesop vs P.F. Candle Co.:Which is more popular?
In September 2026, Aesop had more branded searches than P.F. Candle Co. among room spray brands worldwide. Aesop had about 823,000 branded searches, while P.F. Candle Co. had 14,800. Aesop made up 31.8% of all room spray brand searches we track, and P.F. Candle Co. accounted for 0.57%. When we asked ChatGPT and Google AI Overviews about room spray brands, Aesop and P.F. Candle Co. each appeared in two of the four answers. Aesop was mentioned before P.F. Candle Co. in two out of three answers that named either.
Who do people search for more?
Aesop, about 56 searches for every 1 for P.F. Candle Co.
Who does AI mention more?
Both were mentioned in 2 of 4 answers.
Who does AI recommend more?
Aesop, named ahead of P.F. Candle Co. in 2 of 3 answers
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Top room spray brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Aesop and P.F. Candle Co. were each mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Aesop was listed before P.F. Candle Co. in two out of three answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Mrs. Meyer’s Clean Day3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers- Aesop2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Diptyque2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers- Homecourt2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
P.F. Candle Co.2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Jo Malone1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Molton Brown0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Neom0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Ecoya0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about room spray brands
4 answers
Asked ChatGPT
“Which room spray brand should I buy?”
Asked ChatGPT
“What are the best room spray brands?”
Asked ChatGPT
“What's the best room spray brand for a fresh smelling home?”
Searched Google, AI Overview
“best room spray”
Searched Google, AI Overview
“home fragrance spray”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Aesop or P.F. Candle Co. more popular in search?
This chart shows how often people search Google for Aesop and P.F. Candle Co. by name. Each line represents a brand's share of searches for all nine room spray brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Aesop, P.F. Candle Co.. The figures are in the table below the chart.
View monthly share of searches table
| Month | Aesop | Diptyque | Jo Malone | Molton Brown | Mrs. Meyer’s Clean Day | Homecourt | Neom | P.F. Candle Co. | Ecoya |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 35.3% | 29.1% | 23.8% | 7.1% | 1.7% | 1.4% | 0.64% | 0.52% | 0.43% |
| Nov 2025 | 35.7% | 29.1% | 23.8% | 7.2% | 1.2% | 0.79% | 0.96% | 0.53% | 0.79% |
| Dec 2025 | 33.9% | 27.6% | 27.6% | 6.8% | 0.92% | 0.75% | 1.4% | 0.5% | 0.5% |
| Jan 2026 | 36.3% | 29.9% | 24.4% | 4.9% | 1.8% | 1.2% | 0.66% | 0.44% | 0.36% |
| Feb 2026 | 36.4% | 29.8% | 24.4% | 4.9% | 1.8% | 1.2% | 0.66% | 0.54% | 0.36% |
| Mar 2026 | 36.6% | 30.1% | 24.6% | 4% | 1.8% | 1.5% | 0.54% | 0.44% | 0.44% |
| Apr 2026 | 34.3% | 28.1% | 28.1% | 4.6% | 2.1% | 1.7% | 0.41% | 0.41% | 0.41% |
| May 2026 | 31.9% | 31.9% | 26.1% | 5.2% | 1.9% | 1.6% | 0.38% | 0.47% | 0.47% |
| Jun 2026 | 34% | 34% | 22.8% | 4.6% | 1.7% | 1.7% | 0.34% | 0.41% | 0.5% |
| Jul 2026 | 33.5% | 33.5% | 22.4% | 5.5% | 2% | 1.6% | 0.33% | 0.49% | 0.74% |
| Aug 2026 | 31.8% | 31.8% | 26% | 5.2% | 2.3% | 1.6% | 0.38% | 0.47% | 0.47% |
| Sep 2026 | 31.8% | 31.8% | 26% | 5.2% | 1.9% | 1.6% | 0.57% | 0.57% | 0.47% |
How has the Aesop and P.F. Candle Co. comparison changed over the last 12 months?
3 findings
- Aesop was ahead of P.F. Candle Co. in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Aesop’s share of searches among room spray brands worldwide moved from 35.3% to 31.8%, and its estimated monthly branded searches moved from 1M to 823K.
- Across the 12 months ending September 2026, P.F. Candle Co.’s share of searches among room spray brands worldwide moved from 0.52% to 0.57%, and its estimated monthly branded searches held steady at 14.8K.
How did search popularity change for room spray brands worldwide in September 2026?
1 change
Estimated monthly branded searches for Aesop worldwide fell 17.7% over 12 measured months, from 1M to 823K in September 2026.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Aesop’s and P.F. Candle Co.’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Aesop
1 branded search term
- aesop
P.F. Candle Co.
2 branded search terms
- pf candle
- pf candle co
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