Brandwave

Room spray brands:Which are searched most?

Aesop and Diptyque share the highest estimated Share of Search among room spray brands worldwide, at 33.2% in September 2026. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Aesop33.2%
  2. Diptyque33.2%
  3. Jo Malone27.1%
  4. Molton Brown5.4%
  5. Neom0.6%
  6. Ecoya0.49%

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Share of SearchLeaderboard

Compare the room spray brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among room spray brands worldwide, by month

Share of Search by month for Aesop, Diptyque, Jo Malone, Molton Brown. The figures are in the table below the chart.

View monthly share of search table
MonthAesopDiptyqueJo MaloneMolton BrownNeomEcoya
Oct 202536.7%30.2%24.7%7.4%0.66%0.44%
Nov 202536.6%29.8%24.4%7.4%0.99%0.81%
Dec 202534.7%28.2%28.2%7%1.4%0.51%
Jan 202637.6%31%25.3%5.1%0.68%0.37%
Feb 202637.8%30.9%25.2%5%0.68%0.37%
Mar 202638%31.3%25.6%4.2%0.56%0.46%
Apr 202635.8%29.3%29.3%4.8%0.43%0.43%
May 202633.2%33.2%27.2%5.5%0.4%0.49%
Jun 202635.4%35.4%23.6%4.7%0.35%0.52%
Jul 202634.9%34.9%23.3%5.7%0.34%0.77%
Aug 202633.2%33.2%27.2%5.5%0.4%0.49%
Sep 202633.2%33.2%27.1%5.4%0.6%0.49%

This month’s ranking, September 2026

  1. 1.Aesop

    33.2%

    Held 1st. 823K estimated branded searches, 0% vs prior month. Share -0.1 points.

  2. 2.Diptyque

    33.2%

    Held 2nd. 823K estimated branded searches, 0% vs prior month. Share -0.1 points.

  3. 3.Jo Malone

    27.1%

    Held 3rd. 673K estimated branded searches, 0% vs prior month. Share -0.1 points.

  4. 4.Molton Brown

    5.4%

    Held 4th. 135K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Neom

    0.6%

    Moved from 6th to 5th. 14.8K estimated branded searches, +49.5% vs prior month. Share +0.2 points.

  6. 6.Ecoya

    0.49%

    Moved from 5th to 6th. 12.1K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between leading brands

Which brand is most popular in search among room spray brands worldwide?

Aesop and Diptyque share the highest estimated Share of Search among room spray brands worldwide, at 33.2% in September 2026.

Global room spray brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Aesop36.7% → 33.2%38%Mar 202633.2%Sep 20261st
Diptyque30.2% → 33.2%35.4%Jun 202628.2%Dec 20252nd
Jo Malone24.7% → 27.1%29.3%Apr 202623.3%Jul 20263rd
Molton Brown7.4% → 5.4%7.4%Oct 20254.2%Mar 20264th
Neom0.66% → 0.6%1.4%Dec 20250.34%Jul 20265th
Ecoya0.44% → 0.49%0.81%Nov 20250.37%Feb 20266th

Each finding as a sentence

  • Across the 12 months ending September 2026, Aesop’s estimated Share of Search among room spray brands worldwide decreased from 36.7% to 33.2%.
  • Across the 12 months ending September 2026, Diptyque’s estimated Share of Search among room spray brands worldwide increased from 30.2% to 33.2%.
  • Across the 12 months ending September 2026, Jo Malone’s estimated Share of Search among room spray brands worldwide increased from 24.7% to 27.1%.
  • Across the 12 months ending September 2026, Molton Brown’s estimated Share of Search among room spray brands worldwide decreased from 7.4% to 5.4%.
  • Across the 12 months ending September 2026, Aesop’s estimated Share of Search among room spray brands worldwide peaked at 38% in March 2026 and was lowest at 33.2% in September 2026.
  • Across the 12 months ending September 2026, Diptyque’s estimated Share of Search among room spray brands worldwide peaked at 35.4% in June 2026 and was lowest at 28.2% in December 2025.
  • Across the 12 months ending September 2026, Jo Malone’s estimated Share of Search among room spray brands worldwide peaked at 29.3% in April 2026 and was lowest at 23.3% in July 2026.
  • Across the 12 months ending September 2026, Molton Brown’s estimated Share of Search among room spray brands worldwide peaked at 7.4% in October 2025 and was lowest at 4.2% in March 2026.
  • Across the 12 months ending September 2026, Neom’s estimated Share of Search among room spray brands worldwide peaked at 1.4% in December 2025 and was lowest at 0.34% in July 2026.
  • Across the 12 months ending September 2026, Neom and Ecoya held steady: their estimated Share of Search among room spray brands worldwide each moved less than 0.5 percentage points.

How did search popularity change for room spray brands worldwide in September 2026?

  1. Aesop’s estimated Share of Search among room spray brands worldwide has lost ground for 3 months in a row, from 35.4% to 33.2% in September 2026.

  2. Diptyque’s estimated Share of Search among room spray brands worldwide has lost ground for 3 months in a row, from 35.4% to 33.2% in September 2026.

  3. In September 2026, Neom rose from 6th to 5th among room spray brands worldwide.

  4. In September 2026, Ecoya fell from 5th to 6th among room spray brands worldwide.

  5. Estimated monthly branded searches for Molton Brown worldwide fell 32.8% over 12 measured months, from 201K to 135K in September 2026.

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