How popular isJo Malone in search?
In September 2026, there were an estimated 673K branded searches for Jo Malone worldwide which held steady over the last 12 months. Jo Malone holds 27.1% estimated Share of Search among room spray brands worldwide and is ranked 3rd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
Aesop33.2%
Diptyque33.2%Jo Malone27.1%
Molton Brown5.4%
Neom0.6%
Ecoya0.49%
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Which room spray brands compete with Jo Malone?
Share of Search by month for Aesop, Diptyque, Jo Malone, Molton Brown. The figures are in the table below the chart.
View monthly share of search table
| Month | Aesop | Diptyque | Jo Malone | Molton Brown | Neom | Ecoya |
|---|---|---|---|---|---|---|
| Oct 2025 | 36.7% | 30.2% | 24.7% | 7.4% | 0.66% | 0.44% |
| Nov 2025 | 36.6% | 29.8% | 24.4% | 7.4% | 0.99% | 0.81% |
| Dec 2025 | 34.7% | 28.2% | 28.2% | 7% | 1.4% | 0.51% |
| Jan 2026 | 37.6% | 31% | 25.3% | 5.1% | 0.68% | 0.37% |
| Feb 2026 | 37.8% | 30.9% | 25.2% | 5% | 0.68% | 0.37% |
| Mar 2026 | 38% | 31.3% | 25.6% | 4.2% | 0.56% | 0.46% |
| Apr 2026 | 35.8% | 29.3% | 29.3% | 4.8% | 0.43% | 0.43% |
| May 2026 | 33.2% | 33.2% | 27.2% | 5.5% | 0.4% | 0.49% |
| Jun 2026 | 35.4% | 35.4% | 23.6% | 4.7% | 0.35% | 0.52% |
| Jul 2026 | 34.9% | 34.9% | 23.3% | 5.7% | 0.34% | 0.77% |
| Aug 2026 | 33.2% | 33.2% | 27.2% | 5.5% | 0.4% | 0.49% |
| Sep 2026 | 33.2% | 33.2% | 27.1% | 5.4% | 0.6% | 0.49% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 33.2% | 823K | 0% | -0.1 points | |
| 2, held 2nd | 33.2% | 823K | 0% | -0.1 points | |
| 3, held 3rd | 27.1% | 673K | 0% | -0.1 points | |
| 4, held 4th | 5.4% | 135K | 0% | 0 points | |
| 5, moved from 6th to 5th | 0.6% | 14.8K | +49.5% | +0.2 pointsmoved from 6th to 5th | |
| 6, moved from 5th to 6th | 0.49% | 12.1K | 0% | 0 pointsmoved from 5th to 6th |
1.
33.2%
Held 1st. 823K estimated branded searches, 0% vs prior month. Share -0.1 points.
2.
Diptyque33.2%
Held 2nd. 823K estimated branded searches, 0% vs prior month. Share -0.1 points.
27.1%
Held 3rd. 673K estimated branded searches, 0% vs prior month. Share -0.1 points.
5.4%
Held 4th. 135K estimated branded searches, 0% vs prior month. Share 0 points.
5.
Neom0.6%
Moved from 6th to 5th. 14.8K estimated branded searches, +49.5% vs prior month. Share +0.2 points.
6.
Ecoya0.49%
Moved from 5th to 6th. 12.1K estimated branded searches, 0% vs prior month. Share 0 points.
Compare search popularity between Jo Malone and its closest rivals
Every comparison with Jo Malone
21 comparisons
- Carolina Herrera vs Jo Malone
- Chanel vs Jo Malone
- Gucci vs Jo Malone
- Jo Malone vs Tom Ford
- Jo Malone vs Versace
- Jo Malone vs Yves Saint Laurent
- Aesop vs Jo Malone
- Bath & Body Works vs Jo Malone
- Diptyque vs Jo Malone
- Dove vs Jo Malone
- Jo Malone vs L'Occitane
- Jo Malone vs Yankee Candle
- Dial vs Jo Malone
- Jo Malone vs Molton Brown
- Jo Malone vs Rabanne
- Jo Malone vs Viktor&Rolf
- Blueland vs Jo Malone
- Jo Malone vs WoodWick
- Jo Malone vs Neom
- Ecoya vs Jo Malone
- Jo Malone vs Nest New York
How has branded search demand for Jo Malone changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Jo Malone worldwide held steady at 673K.
- Across the 12 months ending September 2026, Jo Malone’s estimated Share of Search among room spray brands worldwide increased from 24.7% to 27.1%.
- Across the 12 months ending September 2026, Jo Malone’s estimated Share of Search among room spray brands worldwide peaked at 29.3% in April 2026 and was lowest at 23.3% in July 2026.
How did search popularity change for room spray brands worldwide in September 2026?
5 changes
Aesop’s estimated Share of Search among room spray brands worldwide has lost ground for 3 months in a row, from 35.4% to 33.2% in September 2026.
Diptyque’s estimated Share of Search among room spray brands worldwide has lost ground for 3 months in a row, from 35.4% to 33.2% in September 2026.
In September 2026, Neom rose from 6th to 5th among room spray brands worldwide.
In September 2026, Ecoya fell from 5th to 6th among room spray brands worldwide.
Estimated monthly branded searches for Molton Brown worldwide fell 32.8% over 12 measured months, from 201K to 135K in September 2026.
Where does Jo Malone compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Fragrance brands | 7th of 9 | 4.2% | Show ranking |
| Candle brands | 3rd of 6 | 8.1% | Show ranking |
| Home fragrance brands | 3rd of 6 | 8.1% | Show ranking |
| Hand soap brands | 5th of 7 | 12.4% | Show ranking |
| Room spray brands | 3rd of 6 | 27.1% | Shown above |
How is Jo Malone measured?
Brandwave collects information about searches that people make online using Jo Malone’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- jomalone
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