How popular isJo Malone in search?
In September 2026, there were an estimated 673K branded searches for Jo Malone worldwide which held steady over the last 12 months. Jo Malone holds 12.4% estimated Share of Search among hand soap brands worldwide and is ranked 5th of 7 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which hand soap brands compete with Jo Malone?
Share of Search by month for Dove, L'Occitane, Aesop, Diptyque, Jo Malone, Dial. The figures are in the table below the chart.
View monthly share of search table
| Month | Dove | L'Occitane | Aesop | Diptyque | Jo Malone | Dial | Blueland |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 28.3% | 22.2% | 18.2% | 15% | 12.2% | 3% | 1.1% |
| Nov 2025 | 18.5% | 29.4% | 19.7% | 16% | 13.1% | 2.2% | 1% |
| Dec 2025 | 16.2% | 33.2% | 18.2% | 14.8% | 14.8% | 2% | 0.77% |
| Jan 2026 | 23.9% | 26.4% | 17.6% | 14.5% | 11.8% | 4.3% | 1.4% |
| Feb 2026 | 27.3% | 25.4% | 17.1% | 14% | 11.4% | 3.4% | 1.4% |
| Mar 2026 | 28.2% | 22.1% | 18.1% | 14.9% | 12.2% | 3% | 1.4% |
| Apr 2026 | 26.7% | 24.4% | 16.4% | 13.5% | 13.5% | 4% | 1.6% |
| May 2026 | 29% | 22.8% | 15.4% | 15.4% | 12.6% | 3.7% | 1.2% |
| Jun 2026 | 28.1% | 24.1% | 16.2% | 16.2% | 10.9% | 3.3% | 1.2% |
| Jul 2026 | 27.9% | 23.9% | 16.1% | 16.1% | 10.8% | 3.9% | 1.2% |
| Aug 2026 | 30.7% | 22.2% | 15% | 15% | 12.3% | 3.7% | 1.1% |
| Sep 2026 | 30.4% | 22.4% | 15.1% | 15.1% | 12.4% | 3.7% | 0.94% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 30.4% | 1.7M | -1.5% | -0.3 points | |
| 2, held 2nd | 22.4% | 1.2M | 0% | +0.2 points | |
| 3, held 3rd | 15.1% | 823K | 0% | +0.1 points | |
| 4, held 4th | 15.1% | 823K | 0% | +0.1 points | |
| 5, held 5th | 12.4% | 673K | 0% | +0.1 points | |
| 6, held 6th | 3.7% | 201K | 0% | 0 points | |
| 7, held 7th | 0.94% | 51.1K | -18.9% | -0.2 points |
1.
Dove30.4%
Held 1st. 1.7M estimated branded searches, -1.5% vs prior month. Share -0.3 points.
22.4%
Held 2nd. 1.2M estimated branded searches, 0% vs prior month. Share +0.2 points.
3.
Aesop
15.1%
Held 3rd. 823K estimated branded searches, 0% vs prior month. Share +0.1 points.
4.
Diptyque15.1%
Held 4th. 823K estimated branded searches, 0% vs prior month. Share +0.1 points.
12.4%
Held 5th. 673K estimated branded searches, 0% vs prior month. Share +0.1 points.
6.
Dial3.7%
Held 6th. 201K estimated branded searches, 0% vs prior month. Share 0 points.
7.
Blueland0.94%
Held 7th. 51.1K estimated branded searches, -18.9% vs prior month. Share -0.2 points.
Compare search popularity between Jo Malone and its closest rivals
Every comparison with Jo Malone
21 comparisons
- Carolina Herrera vs Jo Malone
- Chanel vs Jo Malone
- Gucci vs Jo Malone
- Jo Malone vs Tom Ford
- Jo Malone vs Versace
- Jo Malone vs Yves Saint Laurent
- Aesop vs Jo Malone
- Bath & Body Works vs Jo Malone
- Diptyque vs Jo Malone
- Dove vs Jo Malone
- Jo Malone vs L'Occitane
- Jo Malone vs Yankee Candle
- Dial vs Jo Malone
- Jo Malone vs Molton Brown
- Jo Malone vs Rabanne
- Jo Malone vs Viktor&Rolf
- Blueland vs Jo Malone
- Jo Malone vs WoodWick
- Jo Malone vs Neom
- Ecoya vs Jo Malone
- Jo Malone vs Nest New York
How has branded search demand for Jo Malone changed worldwide over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Jo Malone worldwide held steady at 673K.
- Across the 12 months ending September 2026, Jo Malone’s estimated Share of Search among hand soap brands worldwide peaked at 14.8% in December 2025 and was lowest at 10.8% in July 2026.
How did search popularity change for hand soap brands worldwide in September 2026?
3 changes
Estimated monthly branded searches for Dial worldwide rose 21.8% over 12 measured months, from 165K to 201K in September 2026.
Estimated monthly branded searches for Blueland worldwide fell 19.1% over 12 measured months, from 63.1K to 51.1K in September 2026.
Estimated monthly branded searches for Aesop worldwide fell 17.7% over 12 measured months, from 1M to 823K in September 2026.
Where does Jo Malone compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Fragrance brands | 7th of 9 | 4.2% | Show ranking |
| Candle brands | 3rd of 6 | 8.1% | Show ranking |
| Home fragrance brands | 3rd of 6 | 8.1% | Show ranking |
| Hand soap brands | 5th of 7 | 12.4% | Shown above |
| Room spray brands | 3rd of 6 | 27.1% | Show ranking |
How is Jo Malone measured?
Brandwave collects information about searches that people make online using Jo Malone’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- jomalone
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Is Jo Malone your brand?
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