Homecourt vs Jo Malone:Which is more popular?
In September 2026, Jo Malone had more branded searches than Homecourt among room spray brands worldwide. Jo Malone had about 673,000 branded searches, while Homecourt had 40,500. Jo Malone made up 26% of all room spray brand searches we track, and Homecourt accounted for 1.6%. When we asked ChatGPT and Google AI Overviews about room spray brands, Homecourt appeared in two of the four answers and Jo Malone in one. Homecourt was mentioned before Jo Malone in every answer that named either.
Who do people search for more?
Jo Malone, about 17 searches for every 1 for Homecourt
Who does AI mention more?
Homecourt, mentioned in 2 of 4 answers, Jo Malone in 1
Who does AI recommend more?
Homecourt, named ahead of Jo Malone in 2 of 2 answers
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Top room spray brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Homecourt was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Jo Malone was mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview. Homecourt was listed before Jo Malone in every answer that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Mrs. Meyer’s Clean Day3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Aesop2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Diptyque2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers- Homecourt2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
P.F. Candle Co.2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers- Jo Malone1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Molton Brown0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Neom0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Ecoya0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about room spray brands
4 answers
Asked ChatGPT
“Which room spray brand should I buy?”
Asked ChatGPT
“What are the best room spray brands?”
Asked ChatGPT
“What's the best room spray brand for a fresh smelling home?”
Searched Google, AI Overview
“best room spray”
Searched Google, AI Overview
“home fragrance spray”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Homecourt or Jo Malone more popular in search?
This chart shows how often people search Google for Homecourt and Jo Malone by name. Each line represents a brand's share of searches for all nine room spray brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Jo Malone, Homecourt. The figures are in the table below the chart.
View monthly share of searches table
| Month | Aesop | Diptyque | Jo Malone | Molton Brown | Mrs. Meyer’s Clean Day | Homecourt | Neom | P.F. Candle Co. | Ecoya |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 35.3% | 29.1% | 23.8% | 7.1% | 1.7% | 1.4% | 0.64% | 0.52% | 0.43% |
| Nov 2025 | 35.7% | 29.1% | 23.8% | 7.2% | 1.2% | 0.79% | 0.96% | 0.53% | 0.79% |
| Dec 2025 | 33.9% | 27.6% | 27.6% | 6.8% | 0.92% | 0.75% | 1.4% | 0.5% | 0.5% |
| Jan 2026 | 36.3% | 29.9% | 24.4% | 4.9% | 1.8% | 1.2% | 0.66% | 0.44% | 0.36% |
| Feb 2026 | 36.4% | 29.8% | 24.4% | 4.9% | 1.8% | 1.2% | 0.66% | 0.54% | 0.36% |
| Mar 2026 | 36.6% | 30.1% | 24.6% | 4% | 1.8% | 1.5% | 0.54% | 0.44% | 0.44% |
| Apr 2026 | 34.3% | 28.1% | 28.1% | 4.6% | 2.1% | 1.7% | 0.41% | 0.41% | 0.41% |
| May 2026 | 31.9% | 31.9% | 26.1% | 5.2% | 1.9% | 1.6% | 0.38% | 0.47% | 0.47% |
| Jun 2026 | 34% | 34% | 22.8% | 4.6% | 1.7% | 1.7% | 0.34% | 0.41% | 0.5% |
| Jul 2026 | 33.5% | 33.5% | 22.4% | 5.5% | 2% | 1.6% | 0.33% | 0.49% | 0.74% |
| Aug 2026 | 31.8% | 31.8% | 26% | 5.2% | 2.3% | 1.6% | 0.38% | 0.47% | 0.47% |
| Sep 2026 | 31.8% | 31.8% | 26% | 5.2% | 1.9% | 1.6% | 0.57% | 0.57% | 0.47% |
How has the Homecourt and Jo Malone comparison changed over the last 12 months?
3 findings
- Jo Malone was ahead of Homecourt in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Homecourt’s share of searches among room spray brands worldwide moved from 1.4% to 1.6%, and its estimated monthly branded searches held steady at 40.5K.
- Across the 12 months ending September 2026, Jo Malone’s share of searches among room spray brands worldwide moved from 23.8% to 26%, and its estimated monthly branded searches held steady at 673K.
How did search popularity change for room spray brands worldwide in September 2026?
0 changes
Neither Homecourt nor Jo Malone moved beyond provider rounding among room spray brands in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Homecourt’s and Jo Malone’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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