Jo Malone vs Versace:Which is searched more?
In September 2026, Versace had more branded searches than Jo Malone among fragrance brands worldwide. Versace was estimated to have 1.2M branded searches compared to Jo Malone’s 673K, and held a 7.6% Share of Search versus Jo Malone’s 4.2%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Jo Malone or Versace?
Compare the perfume and fragrance brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Versace, Jo Malone. The figures are in the table below the chart.
View monthly share of search table
| Month | Chanel | Gucci | Carolina Herrera | Tom Ford | Versace | Yves Saint Laurent | Jo Malone | Rabanne | Viktor&Rolf |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 43.7% | 20.2% | 7.3% | 7.3% | 9% | 7.3% | 4.1% | 0.54% | 0.45% |
| Nov 2025 | 39.4% | 19.2% | 8.6% | 7% | 10.5% | 8.6% | 5.7% | 0.63% | 0.52% |
| Dec 2025 | 42.4% | 18.6% | 8.3% | 6.8% | 10.2% | 6.8% | 5.6% | 0.75% | 0.5% |
| Jan 2026 | 55.5% | 15.3% | 4.6% | 5.6% | 8.4% | 6.9% | 3.1% | 0.41% | 0.34% |
| Feb 2026 | 47.8% | 18% | 6.6% | 6.6% | 9.9% | 6.6% | 3.6% | 0.6% | 0.4% |
| Mar 2026 | 47.4% | 19.8% | 5.9% | 5.9% | 8.9% | 7.2% | 4% | 0.54% | 0.36% |
| Apr 2026 | 45.6% | 21% | 6.3% | 6.3% | 9.4% | 6.3% | 4.2% | 0.57% | 0.31% |
| May 2026 | 51.4% | 17.7% | 5.3% | 5.3% | 9.7% | 6.4% | 3.6% | 0.48% | 0.26% |
| Jun 2026 | 59.9% | 14.5% | 4.3% | 4.3% | 7.9% | 5.3% | 2.9% | 0.58% | 0.26% |
| Jul 2026 | 50.8% | 17.4% | 5.2% | 6.3% | 9.5% | 6.3% | 3.5% | 0.57% | 0.31% |
| Aug 2026 | 47% | 17.5% | 6.4% | 6.4% | 9.6% | 7.8% | 4.3% | 0.58% | 0.32% |
| Sep 2026 | 45.7% | 17% | 9.3% | 7.6% | 7.6% | 7.6% | 4.2% | 0.68% | 0.38% |
How has the Jo Malone and Versace comparison changed over the last 12 months?
3 findings
- Versace was ahead of Jo Malone in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Jo Malone’s estimated Share of Search among fragrance brands worldwide moved from 4.1% to 4.2%, and its estimated monthly branded searches held steady at 673K.
- Across the 12 months ending September 2026, Versace’s estimated Share of Search among fragrance brands worldwide moved from 9% to 7.6%, and its estimated monthly branded searches moved from 1.5M to 1.2M.
How did search popularity change for fragrance brands worldwide in September 2026?
3 changes
In September 2026, Carolina Herrera overtook Versace and Yves Saint Laurent to rank 3rd among fragrance brands worldwide, with 9.3% estimated Share of Search.
In September 2026, Tom Ford overtook Versace and Yves Saint Laurent to rank 4th among fragrance brands worldwide, with 7.6% estimated Share of Search.
In September 2026, Versace lost estimated Share of Search among fragrance brands worldwide, from 9.6% to 7.6%.
Other head-to-heads among fragrance brands
How each brand is measured
Brandwave collects information about searches that people make online using Jo Malone’s and Versace’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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