Blueland vs Jo Malone:Which is searched more?
In September 2026, Jo Malone had more branded searches than Blueland among hand soap brands worldwide. Jo Malone was estimated to have 673K branded searches compared to Blueland’s 51.1K, and held a 12.4% Share of Search versus Blueland’s 0.94%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Blueland or Jo Malone?
Compare the hand soap brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Jo Malone, Blueland. The figures are in the table below the chart.
View monthly share of search table
| Month | Dove | L'Occitane | Aesop | Diptyque | Jo Malone | Dial | Blueland |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 28.3% | 22.2% | 18.2% | 15% | 12.2% | 3% | 1.1% |
| Nov 2025 | 18.5% | 29.4% | 19.7% | 16% | 13.1% | 2.2% | 1% |
| Dec 2025 | 16.2% | 33.2% | 18.2% | 14.8% | 14.8% | 2% | 0.77% |
| Jan 2026 | 23.9% | 26.4% | 17.6% | 14.5% | 11.8% | 4.3% | 1.4% |
| Feb 2026 | 27.3% | 25.4% | 17.1% | 14% | 11.4% | 3.4% | 1.4% |
| Mar 2026 | 28.2% | 22.1% | 18.1% | 14.9% | 12.2% | 3% | 1.4% |
| Apr 2026 | 26.7% | 24.4% | 16.4% | 13.5% | 13.5% | 4% | 1.6% |
| May 2026 | 29% | 22.8% | 15.4% | 15.4% | 12.6% | 3.7% | 1.2% |
| Jun 2026 | 28.1% | 24.1% | 16.2% | 16.2% | 10.9% | 3.3% | 1.2% |
| Jul 2026 | 27.9% | 23.9% | 16.1% | 16.1% | 10.8% | 3.9% | 1.2% |
| Aug 2026 | 30.7% | 22.2% | 15% | 15% | 12.3% | 3.7% | 1.1% |
| Sep 2026 | 30.4% | 22.4% | 15.1% | 15.1% | 12.4% | 3.7% | 0.94% |
How has the Blueland and Jo Malone comparison changed over the last 12 months?
3 findings
- Jo Malone was ahead of Blueland in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Blueland’s estimated Share of Search among hand soap brands worldwide moved from 1.1% to 0.94%, and its estimated monthly branded searches moved from 63.1K to 51.1K.
- Across the 12 months ending September 2026, Jo Malone’s estimated Share of Search among hand soap brands worldwide moved from 12.2% to 12.4%, and its estimated monthly branded searches held steady at 673K.
How did search popularity change for hand soap brands worldwide in September 2026?
1 change
Estimated monthly branded searches for Blueland worldwide fell 19.1% over 12 measured months, from 63.1K to 51.1K in September 2026.
Other head-to-heads among hand soap brands
How each brand is measured
Brandwave collects information about searches that people make online using Blueland’s and Jo Malone’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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