Brandwave

How popular isBlueland in search?

In September 2026, there were an estimated 51.1K branded searches for Blueland worldwide which is down 19.1% over the last 12 months. Blueland holds 0.91% estimated Share of Search among hand soap brands worldwide and is ranked 7th of 7 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Dove30.4%
  2. L'Occitane22.4%
  3. Aesop15.1%
  4. Diptyque15.1%
  5. Jo Malone12.4%
  6. Dial3.7%
  7. Blueland0.91%
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Which hand soap brands compete with Blueland?

Blueland against hand soap brands worldwide, by month

Share of Search by month for Dove, L'Occitane, Aesop, Diptyque, Jo Malone, Dial, Blueland. The figures are in the table below the chart.

View monthly share of search table
MonthDoveL'OccitaneAesopDiptyqueJo MaloneDialBlueland
Oct 202528.3%22.2%18.2%15%12.2%3%1.1%
Nov 202518.5%29.5%19.7%16%13.2%2.2%0.97%
Dec 202516.2%33.3%18.2%14.8%14.8%2%0.73%
Jan 202624%26.4%17.6%14.5%11.9%4.3%1.3%
Feb 202627.4%25.4%17.1%14%11.4%3.4%1.3%
Mar 202628.2%22.1%18.1%14.9%12.2%3%1.3%
Apr 202626.7%24.4%16.5%13.5%13.5%4%1.5%
May 202629.1%22.8%15.4%15.4%12.6%3.8%1.1%
Jun 202628.1%24.1%16.2%16.2%10.9%3.3%1.2%
Jul 202627.9%23.9%16.1%16.1%10.8%3.9%1.2%
Aug 202630.7%22.3%15%15%12.3%3.7%1.1%
Sep 202630.4%22.4%15.1%15.1%12.4%3.7%0.91%

  1. 1.Dove

    30.4%

    Held 1st. 1.7M estimated branded searches, -1.5% vs prior month. Share -0.3 points.

  2. 2.L'Occitane

    22.4%

    Held 2nd. 1.2M estimated branded searches, 0% vs prior month. Share +0.1 points.

  3. 3.Aesop

    15.1%

    Held 3rd. 823K estimated branded searches, 0% vs prior month. Share +0.1 points.

  4. 4.Diptyque

    15.1%

    Held 4th. 823K estimated branded searches, 0% vs prior month. Share +0.1 points.

  5. 5.Jo Malone

    12.4%

    Held 5th. 673K estimated branded searches, 0% vs prior month. Share +0.1 points.

  6. 6.Dial

    3.7%

    Held 6th. 201K estimated branded searches, 0% vs prior month. Share 0 points.

  7. 7.Blueland

    0.91%

    Held 7th. 49.5K estimated branded searches, -18.2% vs prior month. Share -0.2 points.

Compare search popularity between Blueland and its closest rivals

Every comparison with Blueland

How has branded search demand for Blueland changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Blueland worldwide fell from 63.1K to 51.1K.
  • Across the 12 months ending September 2026, Blueland’s estimated Share of Search among hand soap brands worldwide held steady, from 1.1% to 0.91%.

How did search popularity change for hand soap brands worldwide in September 2026?

  1. Estimated monthly branded searches for Dial worldwide rose 21.8% over 12 measured months, from 165K to 201K in September 2026.

  2. Estimated monthly branded searches for Blueland worldwide fell 18.2% over 12 measured months, from 60.5K to 49.5K in September 2026.

  3. Estimated monthly branded searches for Aesop worldwide fell 17.7% over 12 measured months, from 1M to 823K in September 2026.

Where does Blueland compete?

Blueland is ranked in five competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Hand soap brands7th of 70.91%Shown above
Dish soap brands2nd of 524.7%Show ranking
Refillable home cleaning brands1st of 547.2%Show ranking
Dishwasher tablet brands1st of 446.2%Show ranking
Dish powder brands1st of 548.2%Show ranking

How is Blueland measured?

Brandwave collects information about searches that people make online using Blueland’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

6 branded search terms

  • blueland
  • blueland cleaners
  • blueland cleaning
  • blueland cleaning products
  • cleaner blueland
  • cleaning products blueland

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How the Brand Demand Index is measured

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