Brandwave

Refillable home cleaning brands:Which brands are most popular in search?

In August 2026, Blueland was the most searched among refillable home cleaning brands worldwide, with an estimated 63.1K branded searches and 47.1% estimated Share of Search within this set. Worldwide · English terms: these are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Blueland47.1%
  2. Branch Basics38.4%
  3. OceanSaver6.4%
  4. Homethings4.1%
  5. Cleancult4%

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Share of SearchLeaderboard

Compare brands that offers refillable household cleaning products. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among refillable home cleaning brands worldwide, by month

Share of Search by month for Blueland, Branch Basics, OceanSaver, Homethings, Cleancult. The figures are in the table below the chart.

View monthly share of search table
MonthBluelandBranch BasicsOceanSaverHomethingsCleancult
Oct 202544.1%43.3%5%3.8%3.8%
Nov 202545.1%44.2%4.2%3.9%2.6%
Dec 202544.9%43.9%4.3%3.8%3.1%
Jan 202645.7%43.2%4.3%3.8%3.1%
Feb 202648.3%39.1%5.3%4%3.3%
Mar 202647.7%39.8%4.4%4%4.1%
Apr 202647.4%39%6.4%4%3.3%
May 202643.2%43.5%5.9%3.7%3.7%
Jun 202646.3%38.7%7.7%4%3.3%
Jul 202646.9%39.2%6.6%4.1%3.3%
Aug 202647.1%38.4%6.4%4.1%4%
Sep 2026—————

This month’s ranking, August 2026

  1. 1.Blueland

    47.1%

    held 1st · 63.1K estimated branded searches · +1.2% vs prior month · +0.2 points

  2. 2.Branch Basics

    38.4%

    held 2nd · 51.5K estimated branded searches · -1.2% vs prior month · -0.8 points

  3. 3.OceanSaver

    6.4%

    held 3rd · 8.6K estimated branded searches · -1.4% vs prior month · -0.1 points

  4. 4.Homethings

    4.1%

    held 4th · 5.4K estimated branded searches · +0.37% vs prior month · 0 points

  5. 5.Cleancult

    4%

    held 5th · 5.4K estimated branded searches · +22.6% vs prior month · +0.7 points

Compare search popularity between leading brands

Which brand is most popular in search among refillable home cleaning brands worldwide?

In August 2026, Blueland was the most searched among refillable home cleaning brands worldwide, with an estimated 63.1K branded searches and 47.1% estimated Share of Search within this set. Branch Basics is in 2nd place, 8.6 percentage points behind at 38.4% Share of Search.

Global refillable home cleaning brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Blueland44.1% → 47.1%48.3%Feb 202643.2%May 20261st
Branch Basics43.3% → 38.4%44.2%Nov 202538.4%Aug 20262nd
OceanSaver5% → 6.4%7.7%Jun 20264.2%Nov 20253rd
Homethings3.8% → 4.1%4.1%Jul 20263.7%May 20265th → 4th
Cleancult3.8% → 4%4.1%Mar 20262.6%Nov 20254th → 5th

Each finding as a sentence

  • Across the 11 months ending August 2026, Blueland’s estimated Share of Search among refillable home cleaning brands worldwide increased from 44.1% to 47.1%.
  • Across the 11 months ending August 2026, Branch Basics’ estimated Share of Search among refillable home cleaning brands worldwide decreased from 43.3% to 38.4%.
  • Across the 11 months ending August 2026, OceanSaver’s estimated Share of Search among refillable home cleaning brands worldwide increased from 5% to 6.4%.
  • Across the 11 months ending August 2026, Blueland’s estimated Share of Search among refillable home cleaning brands worldwide peaked at 48.3% in February 2026 and was lowest at 43.2% in May 2026.
  • Across the 11 months ending August 2026, Branch Basics’ estimated Share of Search among refillable home cleaning brands worldwide peaked at 44.2% in November 2025 and was lowest at 38.4% in August 2026.
  • Across the 11 months ending August 2026, OceanSaver’s estimated Share of Search among refillable home cleaning brands worldwide peaked at 7.7% in June 2026 and was lowest at 4.2% in November 2025.
  • Across the 11 months ending August 2026, Cleancult’s estimated Share of Search among refillable home cleaning brands worldwide peaked at 4.1% in March 2026 and was lowest at 2.6% in November 2025.
  • Across the 11 months ending August 2026, Homethings rose from 5th to 4th among refillable home cleaning brands worldwide.
  • Across the 11 months ending August 2026, Cleancult fell from 4th to 5th among refillable home cleaning brands worldwide.

How did search popularity change for refillable home cleaning brands worldwide in August 2026?

  1. In August 2026, Cleancult gained estimated Share of Search among refillable home cleaning brands worldwide, from 3.3% to 4%.

  2. In August 2026, Branch Basics lost estimated Share of Search among refillable home cleaning brands worldwide, from 39.2% to 38.4%.

  3. Blueland’s estimated Share of Search among refillable home cleaning brands worldwide has gained ground for 3 months in a row, from 43.2% to 47.1% in August 2026.

  4. Estimated monthly branded searches for OceanSaver worldwide rose 19.3% over 11 measured months, from 7.2K to 8.6K in August 2026.

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