Brandwave

How popular isHomethings in search?

In September 2026, there were an estimated 4.4K branded searches for Homethings worldwide which is down 18.5% over the last 12 months. Homethings holds 4.1% estimated Share of Search among refillable home cleaning brands worldwide and is ranked 5th of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Blueland47.2%
  2. Branch Basics38.1%
  3. OceanSaver6.6%
  4. Cleancult4.1%
  5. Homethings4.1%
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Which refillable home cleaning brands compete with Homethings?

Homethings against refillable home cleaning brands worldwide, by month

Share of Search by month for Blueland, Branch Basics, OceanSaver, Cleancult, Homethings. The figures are in the table below the chart.

View monthly share of search table
MonthBluelandBranch BasicsOceanSaverCleancultHomethings
Oct 202544.4%43%5.1%3.8%3.8%
Nov 202545.3%44%4.2%2.6%3.9%
Dec 202545.2%43.5%4.3%3.2%3.8%
Jan 202646%42.9%4.3%3.1%3.8%
Feb 202649.1%38%5.4%3.3%4.1%
Mar 202648.8%38.4%4.5%4.2%4.1%
Apr 202648.2%37.9%6.5%3.3%4.1%
May 202644%42.6%6%3.8%3.8%
Jun 202646.8%37.9%7.8%3.3%4.1%
Jul 202647.4%38.4%6.6%3.4%4.1%
Aug 202647.4%37.9%6.5%4.1%4.1%
Sep 202647.2%38.1%6.6%4.1%4.1%

  1. 1.Blueland

    47.2%

    Held 1st. 51.1K estimated branded searches, -18.9% vs prior month. Share -0.2 points.

  2. 2.Branch Basics

    38.1%

    Held 2nd. 41.2K estimated branded searches, -18.2% vs prior month. Share +0.1 points.

  3. 3.OceanSaver

    6.6%

    Held 3rd. 7.1K estimated branded searches, -17.3% vs prior month. Share +0.1 points.

  4. 4.Cleancult

    4.1%

    Moved from 5th to 4th. 4.4K estimated branded searches, -18.5% vs prior month. Share 0 points.

  5. 5.Homethings

    4.1%

    Moved from 4th to 5th. 4.4K estimated branded searches, -18.8% vs prior month. Share 0 points.

Compare search popularity between Homethings and its closest rivals

Every comparison with Homethings

How has branded search demand for Homethings changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Homethings worldwide fell from 5.4K to 4.4K.
  • Across the 12 months ending September 2026, Homethings’ estimated Share of Search among refillable home cleaning brands worldwide held steady, from 3.8% to 4.1%.

How did search popularity change for refillable home cleaning brands worldwide in September 2026?

  1. Cleancult’s estimated Share of Search among refillable home cleaning brands worldwide has gained ground for 3 months in a row, from 3.3% to 4.1% in September 2026.

  2. In September 2026, Homethings fell from 4th to 5th among refillable home cleaning brands worldwide.

  3. Estimated monthly branded searches for Branch Basics worldwide fell 32.5% over 12 measured months, from 61.1K to 41.2K in September 2026.

  4. Estimated monthly branded searches for Blueland worldwide fell 19.1% over 12 measured months, from 63.1K to 51.1K in September 2026.

How is Homethings measured?

Brandwave collects information about searches that people make online using Homethings’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

2 branded search terms

  • homethings
  • homethings cleaning

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How the Brand Demand Index is measured

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