Blueland vs Homethings:Which is more popular by branded search?
In August 2026, Blueland had more branded searches than Homethings among refillable home cleaning brands worldwide. Blueland was estimated to have 63.1K branded searches compared to Homethings’ 5.4K, and held a 47.1% Share of Search versus Homethings’ 4.1%. Worldwide · English terms: these are worldwide searches for English-language branded terms.
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Which is more popular in search, Blueland or Homethings?
Compare brands that offers refillable household cleaning products. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Blueland, Homethings. The figures are in the table below the chart.
View monthly share of search table
| Month | Blueland | Branch Basics | OceanSaver | Homethings | Cleancult |
|---|---|---|---|---|---|
| Oct 2025 | 44.1% | 43.3% | 5% | 3.8% | 3.8% |
| Nov 2025 | 45.1% | 44.2% | 4.2% | 3.9% | 2.6% |
| Dec 2025 | 44.9% | 43.9% | 4.3% | 3.8% | 3.1% |
| Jan 2026 | 45.7% | 43.2% | 4.3% | 3.8% | 3.1% |
| Feb 2026 | 48.3% | 39.1% | 5.3% | 4% | 3.3% |
| Mar 2026 | 47.7% | 39.8% | 4.4% | 4% | 4.1% |
| Apr 2026 | 47.4% | 39% | 6.4% | 4% | 3.3% |
| May 2026 | 43.2% | 43.5% | 5.9% | 3.7% | 3.7% |
| Jun 2026 | 46.3% | 38.7% | 7.7% | 4% | 3.3% |
| Jul 2026 | 46.9% | 39.2% | 6.6% | 4.1% | 3.3% |
| Aug 2026 | 47.1% | 38.4% | 6.4% | 4.1% | 4% |
| Sep 2026 | — | — | — | — | — |
How has the Blueland and Homethings comparison changed over the last 12 months?
3 findings
- Blueland was ahead of Homethings in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Blueland’s estimated Share of Search among refillable home cleaning brands worldwide moved from 44.1% to 47.1%, and its estimated monthly branded searches moved from 63.2K to 63.1K.
- Across the 11 months ending August 2026, Homethings’ estimated Share of Search among refillable home cleaning brands worldwide moved from 3.8% to 4.1%, and its estimated monthly branded searches held steady at 5.4K.
How did search popularity change for refillable home cleaning brands worldwide in August 2026?
1 change
Blueland’s estimated Share of Search among refillable home cleaning brands worldwide has gained ground for 3 months in a row, from 43.2% to 47.1% in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Blueland’s and Homethings’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Blueland
7 branded search terms
- blueland
- blueland cleaners
- blueland cleaning
- blueland cleaning products
- blueland com
- cleaner blueland
- cleaning products blueland
Homethings
3 branded search terms
- gethomethings com
- homethings
- homethings cleaning
Put your own brand in this comparison
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