Cleancult vs Homethings:Which is more popular by branded search?
In August 2026, Cleancult and Homethings were level on Share of Search among refillable home cleaning brands worldwide, with an estimated 5.4K branded searches each, at 4% and 4.1% estimated Share of Search. Worldwide · English terms: these are worldwide searches for English-language branded terms.
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Which is more popular in search, Cleancult or Homethings?
Compare brands that offers refillable household cleaning products. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Homethings, Cleancult. The figures are in the table below the chart.
View monthly share of search table
| Month | Blueland | Branch Basics | OceanSaver | Homethings | Cleancult |
|---|---|---|---|---|---|
| Oct 2025 | 44.1% | 43.3% | 5% | 3.8% | 3.8% |
| Nov 2025 | 45.1% | 44.2% | 4.2% | 3.9% | 2.6% |
| Dec 2025 | 44.9% | 43.9% | 4.3% | 3.8% | 3.1% |
| Jan 2026 | 45.7% | 43.2% | 4.3% | 3.8% | 3.1% |
| Feb 2026 | 48.3% | 39.1% | 5.3% | 4% | 3.3% |
| Mar 2026 | 47.7% | 39.8% | 4.4% | 4% | 4.1% |
| Apr 2026 | 47.4% | 39% | 6.4% | 4% | 3.3% |
| May 2026 | 43.2% | 43.5% | 5.9% | 3.7% | 3.7% |
| Jun 2026 | 46.3% | 38.7% | 7.7% | 4% | 3.3% |
| Jul 2026 | 46.9% | 39.2% | 6.6% | 4.1% | 3.3% |
| Aug 2026 | 47.1% | 38.4% | 6.4% | 4.1% | 4% |
| Sep 2026 | — | — | — | — | — |
How has the Cleancult and Homethings comparison changed over the last 12 months?
3 findings
- The lead changed hands 5 times in the 11 months ending August 2026: Homethings took it in November 2025, Cleancult took it in March 2026, Homethings took it in April 2026, Cleancult took it in May 2026, Homethings took it in June 2026.
- Across the 11 months ending August 2026, Cleancult’s estimated Share of Search among refillable home cleaning brands worldwide moved from 3.8% to 4%, and its estimated monthly branded searches moved from 5.5K to 5.4K.
- Across the 11 months ending August 2026, Homethings’ estimated Share of Search among refillable home cleaning brands worldwide moved from 3.8% to 4.1%, and its estimated monthly branded searches held steady at 5.4K.
How did search popularity change for refillable home cleaning brands worldwide in August 2026?
1 change
In August 2026, Cleancult gained estimated Share of Search among refillable home cleaning brands worldwide, from 3.3% to 4%.
How each brand is measured
Brandwave collects information about searches that people make online using Cleancult’s and Homethings’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Cleancult
3 branded search terms
- cleancult
- cleancult cleaning products
- cleancult com
Homethings
3 branded search terms
- gethomethings com
- homethings
- homethings cleaning
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