How popular isCleancult in search?
In August 2026, there were an estimated 5.4K branded searches for Cleancult worldwide which held steady over the last 11 months. Cleancult holds 4% estimated Share of Search among refillable home cleaning brands worldwide and is ranked 5th of 5 competitors for search popularity. Worldwide · English terms: these are worldwide searches for English-language branded terms.
Blueland47.1%
Branch Basics38.4%
OceanSaver6.4%
Homethings4.1%
Cleancult4%
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Which refillable home cleaning brands compete with Cleancult?
Share of Search by month for Blueland, Branch Basics, OceanSaver, Homethings, Cleancult. The figures are in the table below the chart.
View monthly share of search table
| Month | Blueland | Branch Basics | OceanSaver | Homethings | Cleancult |
|---|---|---|---|---|---|
| Oct 2025 | 44.1% | 43.3% | 5% | 3.8% | 3.8% |
| Nov 2025 | 45.1% | 44.2% | 4.2% | 3.9% | 2.6% |
| Dec 2025 | 44.9% | 43.9% | 4.3% | 3.8% | 3.1% |
| Jan 2026 | 45.7% | 43.2% | 4.3% | 3.8% | 3.1% |
| Feb 2026 | 48.3% | 39.1% | 5.3% | 4% | 3.3% |
| Mar 2026 | 47.7% | 39.8% | 4.4% | 4% | 4.1% |
| Apr 2026 | 47.4% | 39% | 6.4% | 4% | 3.3% |
| May 2026 | 43.2% | 43.5% | 5.9% | 3.7% | 3.7% |
| Jun 2026 | 46.3% | 38.7% | 7.7% | 4% | 3.3% |
| Jul 2026 | 46.9% | 39.2% | 6.6% | 4.1% | 3.3% |
| Aug 2026 | 47.1% | 38.4% | 6.4% | 4.1% | 4% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 47.1% | 63.1K | +1.2% | +0.2 points | |
| 2, held 2nd | 38.4% | 51.5K | -1.2% | -0.8 points | |
| 3, held 3rd | 6.4% | 8.6K | -1.4% | -0.1 points | |
| 4, held 4th | 4.1% | 5.4K | +0.37% | 0 points | |
| 5, held 5th | 4% | 5.4K | +22.6% | +0.7 points |
1.
Blueland47.1%
held 1st · 63.1K estimated branded searches · +1.2% vs prior month · +0.2 points
38.4%
held 2nd · 51.5K estimated branded searches · -1.2% vs prior month · -0.8 points
6.4%
held 3rd · 8.6K estimated branded searches · -1.4% vs prior month · -0.1 points
4.1%
held 4th · 5.4K estimated branded searches · +0.37% vs prior month · 0 points
4%
held 5th · 5.4K estimated branded searches · +22.6% vs prior month · +0.7 points
Compare search popularity between Cleancult and its closest rivals
How has branded search demand for Cleancult changed worldwide over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Cleancult worldwide held steady, from 5.5K to 5.4K.
- Across the 11 months ending August 2026, Cleancult’s estimated Share of Search among refillable home cleaning brands worldwide peaked at 4.1% in March 2026 and was lowest at 2.6% in November 2025.
- Across the 11 months ending August 2026, Cleancult fell from 4th to 5th among refillable home cleaning brands worldwide.
How did search popularity change for refillable home cleaning brands worldwide in August 2026?
4 changes
In August 2026, Cleancult gained estimated Share of Search among refillable home cleaning brands worldwide, from 3.3% to 4%.
In August 2026, Branch Basics lost estimated Share of Search among refillable home cleaning brands worldwide, from 39.2% to 38.4%.
Blueland’s estimated Share of Search among refillable home cleaning brands worldwide has gained ground for 3 months in a row, from 43.2% to 47.1% in August 2026.
Estimated monthly branded searches for OceanSaver worldwide rose 19.3% over 11 measured months, from 7.2K to 8.6K in August 2026.
How is Cleancult measured?
Brandwave collects information about searches that people make online using Cleancult’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
3 branded search terms
- cleancult
- cleancult cleaning products
- cleancult com
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