Branch Basics vs Cleancult:Which is more popular by branded search?
In August 2026, Branch Basics had more branded searches than Cleancult among refillable home cleaning brands worldwide. Branch Basics was estimated to have 51.5K branded searches compared to Cleancult’s 5.4K, and held a 38.4% Share of Search versus Cleancult’s 4%. Worldwide · English terms: these are worldwide searches for English-language branded terms.
Follow Branch Basics vs Cleancult and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, Branch Basics or Cleancult?
Compare brands that offers refillable household cleaning products. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Branch Basics, Cleancult. The figures are in the table below the chart.
View monthly share of search table
| Month | Blueland | Branch Basics | OceanSaver | Homethings | Cleancult |
|---|---|---|---|---|---|
| Oct 2025 | 44.1% | 43.3% | 5% | 3.8% | 3.8% |
| Nov 2025 | 45.1% | 44.2% | 4.2% | 3.9% | 2.6% |
| Dec 2025 | 44.9% | 43.9% | 4.3% | 3.8% | 3.1% |
| Jan 2026 | 45.7% | 43.2% | 4.3% | 3.8% | 3.1% |
| Feb 2026 | 48.3% | 39.1% | 5.3% | 4% | 3.3% |
| Mar 2026 | 47.7% | 39.8% | 4.4% | 4% | 4.1% |
| Apr 2026 | 47.4% | 39% | 6.4% | 4% | 3.3% |
| May 2026 | 43.2% | 43.5% | 5.9% | 3.7% | 3.7% |
| Jun 2026 | 46.3% | 38.7% | 7.7% | 4% | 3.3% |
| Jul 2026 | 46.9% | 39.2% | 6.6% | 4.1% | 3.3% |
| Aug 2026 | 47.1% | 38.4% | 6.4% | 4.1% | 4% |
| Sep 2026 | — | — | — | — | — |
How has the Branch Basics and Cleancult comparison changed over the last 12 months?
3 findings
- Branch Basics was ahead of Cleancult in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Branch Basics’ estimated Share of Search among refillable home cleaning brands worldwide moved from 43.3% to 38.4%, and its estimated monthly branded searches moved from 62.1K to 51.5K.
- Across the 11 months ending August 2026, Cleancult’s estimated Share of Search among refillable home cleaning brands worldwide moved from 3.8% to 4%, and its estimated monthly branded searches moved from 5.5K to 5.4K.
How did search popularity change for refillable home cleaning brands worldwide in August 2026?
2 changes
In August 2026, Cleancult gained estimated Share of Search among refillable home cleaning brands worldwide, from 3.3% to 4%.
In August 2026, Branch Basics lost estimated Share of Search among refillable home cleaning brands worldwide, from 39.2% to 38.4%.
How each brand is measured
Brandwave collects information about searches that people make online using Branch Basics’ and Cleancult’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Branch Basics
4 branded search terms
- branch basics
- branch basics cleaner
- branch basics cleaning products
- branch basics com
Cleancult
3 branded search terms
- cleancult
- cleancult cleaning products
- cleancult com
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.