How popular isBlueland in search?
In September 2026, there were an estimated 51.1K branded searches for Blueland worldwide which is down 19.1% over the last 12 months. Blueland holds 47.2% estimated Share of Search among refillable home cleaning brands worldwide and is ranked 1st of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
Blueland47.2%
Branch Basics38.1%
OceanSaver6.6%
Cleancult4.1%
Homethings4.1%
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Which refillable home cleaning brands compete with Blueland?
Share of Search by month for Blueland, Branch Basics, OceanSaver, Cleancult, Homethings. The figures are in the table below the chart.
View monthly share of search table
| Month | Blueland | Branch Basics | OceanSaver | Cleancult | Homethings |
|---|---|---|---|---|---|
| Oct 2025 | 44.4% | 43% | 5.1% | 3.8% | 3.8% |
| Nov 2025 | 45.3% | 44% | 4.2% | 2.6% | 3.9% |
| Dec 2025 | 45.2% | 43.5% | 4.3% | 3.2% | 3.8% |
| Jan 2026 | 46% | 42.9% | 4.3% | 3.1% | 3.8% |
| Feb 2026 | 49.1% | 38% | 5.4% | 3.3% | 4.1% |
| Mar 2026 | 48.8% | 38.4% | 4.5% | 4.2% | 4.1% |
| Apr 2026 | 48.2% | 37.9% | 6.5% | 3.3% | 4.1% |
| May 2026 | 44% | 42.6% | 6% | 3.8% | 3.8% |
| Jun 2026 | 46.8% | 37.9% | 7.8% | 3.3% | 4.1% |
| Jul 2026 | 47.4% | 38.4% | 6.6% | 3.4% | 4.1% |
| Aug 2026 | 47.4% | 37.9% | 6.5% | 4.1% | 4.1% |
| Sep 2026 | 47.2% | 38.1% | 6.6% | 4.1% | 4.1% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 47.2% | 51.1K | -18.9% | -0.2 points | |
| 2, held 2nd | 38.1% | 41.2K | -18.2% | +0.1 points | |
| 3, held 3rd | 6.6% | 7.1K | -17.3% | +0.1 points | |
| 4, moved from 5th to 4th | 4.1% | 4.4K | -18.5% | 0 pointsmoved from 5th to 4th | |
| 5, moved from 4th to 5th | 4.1% | 4.4K | -18.8% | 0 pointsmoved from 4th to 5th |
1.
Blueland47.2%
Held 1st. 51.1K estimated branded searches, -18.9% vs prior month. Share -0.2 points.
38.1%
Held 2nd. 41.2K estimated branded searches, -18.2% vs prior month. Share +0.1 points.
6.6%
Held 3rd. 7.1K estimated branded searches, -17.3% vs prior month. Share +0.1 points.
4.1%
Moved from 5th to 4th. 4.4K estimated branded searches, -18.5% vs prior month. Share 0 points.
4.1%
Moved from 4th to 5th. 4.4K estimated branded searches, -18.8% vs prior month. Share 0 points.
Compare search popularity between Blueland and its closest rivals
Every comparison with Blueland
15 comparisons
- Aesop vs Blueland
- Blueland vs Dawn
- Blueland vs Dial
- Blueland vs Diptyque
- Blueland vs Dove
- Blueland vs Jo Malone
- Blueland vs L'Occitane
- Blueland vs Branch Basics
- Ajax vs Blueland
- Blueland vs Finish
- Blueland vs Seventh Generation
- Blueland vs Cascade
- Blueland vs OceanSaver
- Blueland vs Cleancult
- Blueland vs Homethings
How has branded search demand for Blueland changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Blueland worldwide fell from 63.1K to 51.1K.
- Across the 12 months ending September 2026, Blueland’s estimated Share of Search among refillable home cleaning brands worldwide increased from 44.4% to 47.2%.
- Across the 12 months ending September 2026, Blueland’s estimated Share of Search among refillable home cleaning brands worldwide peaked at 49.1% in February 2026 and was lowest at 44% in May 2026.
How did search popularity change for refillable home cleaning brands worldwide in September 2026?
4 changes
Cleancult’s estimated Share of Search among refillable home cleaning brands worldwide has gained ground for 3 months in a row, from 3.3% to 4.1% in September 2026.
In September 2026, Homethings fell from 4th to 5th among refillable home cleaning brands worldwide.
Estimated monthly branded searches for Branch Basics worldwide fell 32.5% over 12 measured months, from 61.1K to 41.2K in September 2026.
Estimated monthly branded searches for Blueland worldwide fell 19.1% over 12 measured months, from 63.1K to 51.1K in September 2026.
Where does Blueland compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Hand soap brands | 7th of 7 | 0.94% | Show ranking |
| Dish soap brands | 2nd of 5 | 22.6% | Show ranking |
| Dish powder brands | 1st of 5 | 38.7% | Show ranking |
| Dishwasher tablet brands | 1st of 4 | 46.6% | Show ranking |
| Refillable home cleaning brands | 1st of 5 | 47.2% | Shown above |
How is Blueland measured?
Brandwave collects information about searches that people make online using Blueland’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
6 branded search terms
- blueland
- blueland cleaners
- blueland cleaning
- blueland cleaning products
- cleaner blueland
- cleaning products blueland
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Is Blueland your brand?
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