Blueland vs Mrs. Meyer’s Clean Day:Which is searched more?
In September 2026, Blueland and Mrs. Meyer’s Clean Day were level in searches among hand soap brands worldwide, with an estimated 49.5K branded searches each, at 0.9% of the total each. These are worldwide searches for English-language branded terms.
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Is Blueland or Mrs. Meyer’s Clean Day more popular in search?
Compare the hand soap brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for Blueland, Mrs. Meyer’s Clean Day. The figures are in the table below the chart.
View monthly share of searches table
| Month | Dove | L'Occitane | Aesop | Diptyque | Jo Malone | Dial | Blueland | Mrs. Meyer’s Clean Day | Softsoap |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 28% | 22% | 18% | 14.8% | 12.1% | 3% | 1.1% | 0.89% | 0.18% |
| Nov 2025 | 18.3% | 29.2% | 19.6% | 15.9% | 13% | 2.2% | 0.97% | 0.65% | 0.13% |
| Dec 2025 | 16.1% | 33.1% | 18.1% | 14.7% | 14.7% | 2% | 0.73% | 0.49% | 0.1% |
| Jan 2026 | 23.7% | 26.2% | 17.4% | 14.3% | 11.7% | 4.3% | 1.3% | 0.86% | 0.17% |
| Feb 2026 | 27.1% | 25.1% | 16.9% | 13.9% | 11.3% | 3.4% | 1.2% | 0.83% | 0.17% |
| Mar 2026 | 27.9% | 21.9% | 17.9% | 14.8% | 12.1% | 3% | 1.3% | 0.89% | 0.18% |
| Apr 2026 | 26.4% | 24.1% | 16.3% | 13.3% | 13.3% | 4% | 1.5% | 0.98% | 0.16% |
| May 2026 | 28.7% | 22.5% | 15.2% | 15.2% | 12.4% | 3.7% | 1.1% | 0.91% | 0.18% |
| Jun 2026 | 27.9% | 23.9% | 16.1% | 16.1% | 10.8% | 3.2% | 1.2% | 0.79% | 0.16% |
| Jul 2026 | 27.6% | 23.6% | 15.9% | 15.9% | 10.7% | 3.9% | 1.2% | 0.96% | 0.16% |
| Aug 2026 | 30.3% | 22% | 14.8% | 14.8% | 12.1% | 3.6% | 1.1% | 1.1% | 0.18% |
| Sep 2026 | 30.1% | 22.2% | 14.9% | 14.9% | 12.2% | 3.7% | 0.9% | 0.9% | 0.18% |
How has the Blueland and Mrs. Meyer’s Clean Day comparison changed over the last 12 months?
3 findings
- Blueland was ahead of Mrs. Meyer’s Clean Day in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Blueland’s share of searches among hand soap brands worldwide moved from 1.1% to 0.9%, and its estimated monthly branded searches moved from 60.5K to 49.5K.
- Across the 12 months ending September 2026, Mrs. Meyer’s Clean Day’s share of searches among hand soap brands worldwide moved from 0.89% to 0.9%, and its estimated monthly branded searches held steady at 49.5K.
How did search popularity change for hand soap brands worldwide in September 2026?
1 change
Estimated monthly branded searches for Blueland worldwide fell 18.2% over 12 measured months, from 60.5K to 49.5K in September 2026.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Blueland’s and Mrs. Meyer’s Clean Day’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Blueland
1 branded search term
- blueland
Mrs. Meyer’s Clean Day
2 branded search terms
- mrs meyer's
- mrs meyers
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