Brandwave

Hand soap brands:Which are searched most?

In September 2026, Dove was the most searched among hand soap brands worldwide, with an estimated 1.7M branded searches and 30.4% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Dove30.4%
  2. L'Occitane22.4%
  3. Aesop15.1%
  4. Diptyque15.1%
  5. Jo Malone12.4%
  6. Dial3.7%
  7. Blueland0.94%

Follow hand soap brands and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand in this set →

Share of SearchLeaderboard

Compare the hand soap brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among hand soap brands worldwide, by month

Share of Search by month for Dove, L'Occitane, Aesop, Diptyque, Jo Malone, Dial. The figures are in the table below the chart.

View monthly share of search table
MonthDoveL'OccitaneAesopDiptyqueJo MaloneDialBlueland
Oct 202528.3%22.2%18.2%15%12.2%3%1.1%
Nov 202518.5%29.4%19.7%16%13.1%2.2%1%
Dec 202516.2%33.2%18.2%14.8%14.8%2%0.77%
Jan 202623.9%26.4%17.6%14.5%11.8%4.3%1.4%
Feb 202627.3%25.4%17.1%14%11.4%3.4%1.4%
Mar 202628.2%22.1%18.1%14.9%12.2%3%1.4%
Apr 202626.7%24.4%16.4%13.5%13.5%4%1.6%
May 202629%22.8%15.4%15.4%12.6%3.7%1.2%
Jun 202628.1%24.1%16.2%16.2%10.9%3.3%1.2%
Jul 202627.9%23.9%16.1%16.1%10.8%3.9%1.2%
Aug 202630.7%22.2%15%15%12.3%3.7%1.1%
Sep 202630.4%22.4%15.1%15.1%12.4%3.7%0.94%

This month’s ranking, September 2026

  1. 1.Dove

    30.4%

    Held 1st. 1.7M estimated branded searches, -1.5% vs prior month. Share -0.3 points.

  2. 2.L'Occitane

    22.4%

    Held 2nd. 1.2M estimated branded searches, 0% vs prior month. Share +0.2 points.

  3. 3.Aesop

    15.1%

    Held 3rd. 823K estimated branded searches, 0% vs prior month. Share +0.1 points.

  4. 4.Diptyque

    15.1%

    Held 4th. 823K estimated branded searches, 0% vs prior month. Share +0.1 points.

  5. 5.Jo Malone

    12.4%

    Held 5th. 673K estimated branded searches, 0% vs prior month. Share +0.1 points.

  6. 6.Dial

    3.7%

    Held 6th. 201K estimated branded searches, 0% vs prior month. Share 0 points.

  7. 7.Blueland

    0.94%

    Held 7th. 51.1K estimated branded searches, -18.9% vs prior month. Share -0.2 points.

Compare search popularity between leading brands

Which brand is most popular in search among hand soap brands worldwide?

In September 2026, Dove was the most searched among hand soap brands worldwide, with an estimated 1.7M branded searches and 30.4% estimated Share of Search within this set. L'Occitane is in 2nd place, 8 percentage points behind at 22.4% Share of Search.

Global hand soap brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Dove28.3% → 30.4%30.7%Aug 202616.2%Dec 20251st
L'Occitane22.2% → 22.4%33.2%Dec 202522.1%Mar 20262nd
Aesop18.2% → 15.1%19.7%Nov 202515%Aug 20263rd
Diptyque15% → 15.1%16.2%Jun 202613.5%Apr 20264th
Jo Malone12.2% → 12.4%14.8%Dec 202510.8%Jul 20265th
Dial3% → 3.7%4.3%Jan 20262%Dec 20256th
Blueland1.1% → 0.94%1.6%Apr 20260.77%Dec 20257th

Each finding as a sentence

  • Across the 12 months ending September 2026, Dove’s estimated Share of Search among hand soap brands worldwide increased from 28.3% to 30.4%.
  • Across the 12 months ending September 2026, Aesop’s estimated Share of Search among hand soap brands worldwide decreased from 18.2% to 15.1%.
  • Across the 12 months ending September 2026, Dial’s estimated Share of Search among hand soap brands worldwide increased from 3% to 3.7%.
  • Across the 12 months ending September 2026, Dove’s estimated Share of Search among hand soap brands worldwide peaked at 30.7% in August 2026 and was lowest at 16.2% in December 2025.
  • Across the 12 months ending September 2026, L'Occitane’s estimated Share of Search among hand soap brands worldwide peaked at 33.2% in December 2025 and was lowest at 22.1% in March 2026.
  • Across the 12 months ending September 2026, Aesop’s estimated Share of Search among hand soap brands worldwide peaked at 19.7% in November 2025 and was lowest at 15% in August 2026.
  • Across the 12 months ending September 2026, Diptyque’s estimated Share of Search among hand soap brands worldwide peaked at 16.2% in June 2026 and was lowest at 13.5% in April 2026.
  • Across the 12 months ending September 2026, Jo Malone’s estimated Share of Search among hand soap brands worldwide peaked at 14.8% in December 2025 and was lowest at 10.8% in July 2026.
  • Across the 12 months ending September 2026, Dial’s estimated Share of Search among hand soap brands worldwide peaked at 4.3% in January 2026 and was lowest at 2% in December 2025.
  • Across the 12 months ending September 2026, L'Occitane, Diptyque, Jo Malone and Blueland held steady: their estimated Share of Search among hand soap brands worldwide each moved less than 0.5 percentage points.

How did search popularity change for hand soap brands worldwide in September 2026?

  1. Estimated monthly branded searches for Dial worldwide rose 21.8% over 12 measured months, from 165K to 201K in September 2026.

  2. Estimated monthly branded searches for Blueland worldwide fell 19.1% over 12 measured months, from 63.1K to 51.1K in September 2026.

  3. Estimated monthly branded searches for Aesop worldwide fell 17.7% over 12 measured months, from 1M to 823K in September 2026.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

See your own brand in this picture

Brandwave tracks your branded demand next to your campaigns, spend and outcomes, so you can see what moved your numbers, not just that they moved.

Start free