Brandwave

How popular isMrs. Meyer’s Clean Day?

In September 2026, people searched for Mrs. Meyer’s Clean Day by name about 49,500 times worldwide, about the same as the previous year. These searches made up 0.9% of all global hand soap brand searches, placing Mrs. Meyer’s Clean Day eighth out of nine brands. When we asked both ChatGPT and Google AI Overviews about hand soap brands, Mrs. Meyer’s Clean Day appeared in four of the five answers and was the fourth most recommended of the nine.

Search and AI answers in September 2026

Mrs. Meyer’s Clean Day is the eighth most searched of 9 competitors and the fourth most recommended in AI answers.

  1. DoveShare of searches 30.1%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
  2. L'OccitaneShare of searches 22.2%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  3. AesopShare of searches 14.9%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
  4. DiptyqueShare of searches 14.9%Mentioned in 2 of 5 AI answersPlace in AI recommendations 6th
  5. Mrs. Meyer’s Clean DayShare of searches 0.9%Mentioned in 4 of 5 AI answersPlace in AI recommendations 4th

+4 more

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Top hand soap brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Mrs. Meyer’s Clean Day was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Mrs. Meyer’s Clean Day is the fourth most recommended of the nine.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Softsoap1st
  2. Aesop2nd
  3. Dove3rd
  4. Mrs. Meyer’s Clean Day4th
  5. Dial5th
  6. Diptyque6th
  7. Blueland7th
  8. L'Occitane–
  9. Jo Malone–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Mrs. Meyer’s Clean Day4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Dove3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Aesop3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Softsoap3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Diptyque2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Dial2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Blueland1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • L'Occitane0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Jo Malone0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about hand soap brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.

Which hand soap brands compete with Mrs. Meyer’s Clean Day?

Mrs. Meyer’s Clean Day against hand soap brands worldwide, by month

Share of searches by month for Dove, L'Occitane, Aesop, Diptyque, Jo Malone, Dial, Mrs. Meyer’s Clean Day. The figures are in the table below the chart.

View monthly share of searches table
MonthDoveL'OccitaneAesopDiptyqueJo MaloneDialBluelandMrs. Meyer’s Clean DaySoftsoap
Oct 202528%22%18%14.8%12.1%3%1.1%0.89%0.18%
Nov 202518.3%29.2%19.6%15.9%13%2.2%0.97%0.65%0.13%
Dec 202516.1%33.1%18.1%14.7%14.7%2%0.73%0.49%0.1%
Jan 202623.7%26.2%17.4%14.3%11.7%4.3%1.3%0.86%0.17%
Feb 202627.1%25.1%16.9%13.9%11.3%3.4%1.2%0.83%0.17%
Mar 202627.9%21.9%17.9%14.8%12.1%3%1.3%0.89%0.18%
Apr 202626.4%24.1%16.3%13.3%13.3%4%1.5%0.98%0.16%
May 202628.7%22.5%15.2%15.2%12.4%3.7%1.1%0.91%0.18%
Jun 202627.9%23.9%16.1%16.1%10.8%3.2%1.2%0.79%0.16%
Jul 202627.6%23.6%15.9%15.9%10.7%3.9%1.2%0.96%0.16%
Aug 202630.3%22%14.8%14.8%12.1%3.6%1.1%1.1%0.18%
Sep 202630.1%22.2%14.9%14.9%12.2%3.7%0.9%0.9%0.18%

  1. 1.Dove

    30.1%

    Held 1st. 1.7M estimated branded searches, -1.5% vs prior month. Share -0.2 points.

  2. 2.L'Occitane

    22.2%

    Held 2nd. 1.2M estimated branded searches, 0% vs prior month. Share +0.2 points.

  3. 3.Aesop

    14.9%

    Held 3rd. 823K estimated branded searches, 0% vs prior month. Share +0.1 points.

  4. 4.Diptyque

    14.9%

    Held 4th. 823K estimated branded searches, 0% vs prior month. Share +0.1 points.

  5. 5.Jo Malone

    12.2%

    Held 5th. 673K estimated branded searches, 0% vs prior month. Share +0.1 points.

  6. 6.Dial

    3.7%

    Held 6th. 201K estimated branded searches, 0% vs prior month. Share 0 points.

  7. 7.Blueland

    0.9%

    Held 7th. 49.5K estimated branded searches, -18.2% vs prior month. Share -0.2 points.

  8. 8.Mrs. Meyer’s Clean Day

    0.9%

    Held 8th. 49.5K estimated branded searches, -18.2% vs prior month. Share -0.2 points.

  9. 9.Softsoap

    0.18%

    Held 9th. 9.9K estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between Mrs. Meyer’s Clean Day and its closest rivals

Every comparison with Mrs. Meyer’s Clean Day

32 comparisons

How has branded search demand for Mrs. Meyer’s Clean Day changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Mrs. Meyer’s Clean Day worldwide held steady at 49.5K.
  • Across the 12 months ending September 2026, Mrs. Meyer’s Clean Day’s share of searches among hand soap brands worldwide held steady, from 0.89% to 0.9%.

How did search popularity change for hand soap brands worldwide in September 2026?

3 changes

  1. Estimated monthly branded searches for Dial worldwide rose 21.8% over 12 measured months, from 165K to 201K in September 2026.

  2. Estimated monthly branded searches for Blueland worldwide fell 18.2% over 12 measured months, from 60.5K to 49.5K in September 2026.

  3. Estimated monthly branded searches for Aesop worldwide fell 17.7% over 12 measured months, from 1M to 823K in September 2026.

How are Mrs. Meyer’s Clean Day’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Mrs. Meyer’s Clean Day’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • mrs meyer's
  • mrs meyers

How the Brand Demand Index is measured

Who owns Mrs. Meyer’s Clean Day?

Mrs. Meyer’s Clean Day is owned by SC Johnson. Brandwave also tracks Sun Bum, owned by the same company, worldwide.

Do you work for Mrs. Meyer’s Clean Day? To request corrections or removal please contact us via our support page and we will be happy to assist.

Where does Mrs. Meyer’s Clean Day compete?

Mrs. Meyer’s Clean Day is ranked in five competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Hand soap brands8th of 90.9%Shown above
Room spray brands5th of 91.9%Show ranking
Foaming hand wash brands5th of 62.2%Show ranking
Household cleaning brands9th of 153.2%Show ranking
Dishwashing liquid brands3rd of 717.5%Show ranking
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