Fairy vs Mrs. Meyer’s Clean Day:Which is more popular?
In September 2026, Mrs. Meyer’s Clean Day had more branded searches than Fairy among dishwashing liquid brands worldwide. Mrs. Meyer’s Clean Day had about 49,500 branded searches, while Fairy had 18,100. Mrs. Meyer’s Clean Day made up 17.5% of all dishwashing liquid brand searches we track, and Fairy accounted for 6.4%. When we asked ChatGPT and Google AI Overviews about dishwashing liquid brands, Mrs. Meyer’s Clean Day appeared in two of the five answers and Fairy in none.
Who do people search for more?
Mrs. Meyer’s Clean Day, about 3 searches for every 1 for Fairy
Who does AI mention more?
Mrs. Meyer’s Clean Day, mentioned in 2 of 5 answers, Fairy in 0
Who does AI recommend more?
Mrs. Meyer’s Clean Day, the only one of the two named
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Top dishwashing liquid brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Mrs. Meyer’s Clean Day was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Fairy did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Dawn5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Palmolive5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Seventh Generation5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Ajax3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Mrs. Meyer’s Clean Day2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Fairy0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Sunlight0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about dishwashing liquid brands
5 answers
Asked ChatGPT
“Which dishwashing liquid brand should I buy?”
Asked ChatGPT
“What are the best dishwashing liquid brands?”
Asked ChatGPT
“What's the best dishwashing liquid brand for hand washing dishes?”
Searched Google, AI Overview
“dishwashing liquid brands”
Searched Google, AI Overview
“best dishwashing liquid”
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is Fairy or Mrs. Meyer’s Clean Day more popular in search?
This chart shows how often people search Google for Fairy and Mrs. Meyer’s Clean Day by name. Each line represents a brand's share of searches for all seven dishwashing liquid brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Mrs. Meyer’s Clean Day, Fairy. The figures are in the table below the chart.
View monthly share of searches table
| Month | Dawn | Palmolive | Mrs. Meyer’s Clean Day | Fairy | Seventh Generation | Sunlight | Ajax |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 35.2% | 31.8% | 17.4% | 6.4% | 7.8% | 1.3% | 0.25% |
| Nov 2025 | 35.2% | 32.4% | 17.7% | 5.3% | 7.9% | 1.3% | 0.26% |
| Dec 2025 | 40.2% | 29.3% | 16% | 5.9% | 7.2% | 1.1% | 0.23% |
| Jan 2026 | 38.8% | 29.2% | 16% | 5.8% | 8.7% | 1.2% | 0.28% |
| Feb 2026 | 40.7% | 29% | 15.9% | 5.8% | 7.1% | 1.1% | 0.28% |
| Mar 2026 | 40.6% | 29.1% | 15.9% | 5.8% | 7.1% | 1.2% | 0.28% |
| Apr 2026 | 40.4% | 29.7% | 16.3% | 4.9% | 7.3% | 1.2% | 0.29% |
| May 2026 | 36.5% | 31.7% | 17.3% | 5.2% | 7.8% | 1.3% | 0.25% |
| Jun 2026 | 38.3% | 33.2% | 14.8% | 5.4% | 6.6% | 1.3% | 0.32% |
| Jul 2026 | 34.2% | 36.6% | 16.5% | 4.9% | 6% | 1.5% | 0.33% |
| Aug 2026 | 38.4% | 29% | 19.4% | 5.8% | 5.8% | 1.2% | 0.42% |
| Sep 2026 | 35.9% | 32% | 17.5% | 6.4% | 6.4% | 1.3% | 0.46% |
How has the Fairy and Mrs. Meyer’s Clean Day comparison changed over the last 12 months?
3 findings
- Mrs. Meyer’s Clean Day was ahead of Fairy in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Fairy’s share of searches among dishwashing liquid brands worldwide held steady at 6.4%, and its estimated monthly branded searches held steady at 18.1K.
- Across the 12 months ending September 2026, Mrs. Meyer’s Clean Day’s share of searches among dishwashing liquid brands worldwide moved from 17.4% to 17.5%, and its estimated monthly branded searches held steady at 49.5K.
How did search popularity change for dishwashing liquid brands worldwide in September 2026?
2 changes
In September 2026, Fairy gained share of searches among dishwashing liquid brands worldwide, from 5.8% to 6.4%.
In September 2026, Mrs. Meyer’s Clean Day lost share of searches among dishwashing liquid brands worldwide, from 19.4% to 17.5%.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Fairy’s and Mrs. Meyer’s Clean Day’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Fairy
1 branded search term
- fairy liquid
Mrs. Meyer’s Clean Day
2 branded search terms
- mrs meyer's
- mrs meyers
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