Brandwave

How popular isBarkeepers Friend?

In September 2026, people searched for Barkeepers Friend by name about 492,000 times worldwide, a 49.1% increase from the previous year. These searches made up 15.8% of all global household cleaning brand searches, placing Barkeepers Friend second out of 15 brands. When we asked both ChatGPT and Google AI Overviews about household cleaning brands, Barkeepers Friend appeared in three of the five answers and was the sixth most recommended of the 15.

Search and AI answers in September 2026

Barkeepers Friend is the second most searched of 15 competitors and the sixth most recommended in AI answers.

  1. Mr CleanShare of searches 19.3%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
  2. Barkeepers FriendShare of searches 15.8%Mentioned in 3 of 5 AI answersPlace in AI recommendations 6th
  3. DettolShare of searches 15.8%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  4. CloroxShare of searches 12.9%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  5. HarpicShare of searches 10.6%Mentioned in 0 of 5 AI answersPlace in AI recommendations –

+10 more

Barkeepers Friend website (opens in a new tab)

Follow Barkeepers Friend and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Top household cleaning brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Barkeepers Friend was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Barkeepers Friend is the sixth most recommended of the 15.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Clorox1st
  2. Lysol2nd
  3. Simple Green3rd
  4. Mr Clean4th
  5. Mrs. Meyer’s Clean Day5th
  6. Barkeepers Friend6th
  7. Method7th
  8. Ecover8th
  9. Dettol–
  10. Harpic–
  11. +5 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Clorox5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Lysol4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Mr Clean3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Barkeepers Friend3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Simple Green2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Mrs. Meyer’s Clean Day2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Method2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Ecover1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Dettol0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Harpic0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+5 more

See every answer about household cleaning brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which household cleaning brands compete with Barkeepers Friend?

Barkeepers Friend against household cleaning brands worldwide, by month

Share of searches by month for Mr Clean, Barkeepers Friend, Dettol, Clorox, Harpic, Lysol, Domex, Simple Green, Mrs. Meyer’s Clean Day. The figures are in the table below the chart.

View monthly share of searches table
MonthMr CleanBarkeepers FriendDettolCloroxHarpicLysolDomexSimple GreenMrs. Meyer’s Clean DayEcoverAjaxMethodFlashWhite KingPine O Cleen
Oct 202528.5%10.4%15.6%10.4%10.4%8.5%4.7%3.1%3.1%2.1%1.1%1.1%0.52%0.28%0.04%
Nov 202521.9%12%17.9%12%9.8%8%5.4%3.6%3.6%2.4%1.3%1.1%0.53%0.32%0.03%
Dec 202522%12.1%18%9.9%9.9%9.9%6.6%3.6%3%2%1.1%1%0.53%0.32%0.04%
Jan 202620.8%13.9%17%11.4%9.3%9.3%5.1%3.4%3.4%2.8%1.2%1.2%0.83%0.3%0.05%
Feb 202622.8%12.5%15.2%10.2%10.2%10.2%5.6%3.8%3.1%2.5%1.4%1.2%0.82%0.33%0.04%
Mar 202623.8%13%15.9%10.7%10.7%8.7%4.8%3.9%3.2%2.1%1.2%1.1%0.7%0.28%0.05%
Apr 202620.7%13.8%16.9%11.3%11.3%7.6%5.1%4.2%3.4%2.3%1.2%1.1%0.67%0.3%0.05%
May 202620.4%13.6%16.6%11.2%11.2%9.1%5%4.1%3.3%2.2%1.2%1.1%0.66%0.3%0.06%
Jun 202617.7%14.4%17.7%11.9%11.9%7.9%5.3%4.3%2.9%1.9%1.9%1%0.65%0.32%0.07%
Jul 202616.8%16.8%16.8%11.2%11.2%9.2%5%4.1%3.4%1.8%1.5%1.2%0.67%0.3%0.06%
Aug 202616.2%16.2%16.2%10.9%10.9%10.9%4.9%4%4%1.8%1.8%1.2%0.65%0.29%0.06%
Sep 202619.3%15.8%15.8%12.9%10.6%8.7%4.7%3.9%3.2%1.7%1.4%1.1%0.63%0.28%0.06%

  1. 1.Mr Clean

    19.3%

    Moved from 3rd to 1st. 301K estimated branded searches, +22.4% vs prior month. Share +3.1 points.

  2. 2.Barkeepers Friend

    15.8%

    Moved from 1st to 2nd. 246K estimated branded searches, 0% vs prior month. Share -0.5 points.

  3. 3.Dettol

    15.8%

    Moved from 2nd to 3rd. 246K estimated branded searches, 0% vs prior month. Share -0.5 points.

  4. 4.Clorox

    12.9%

    Held 4th. 201K estimated branded searches, +21.8% vs prior month. Share +2 points.

  5. 5.Harpic

    10.6%

    Held 5th. 165K estimated branded searches, 0% vs prior month. Share -0.3 points.

  6. 6.Lysol

    8.7%

    Held 6th. 135K estimated branded searches, -18.2% vs prior month. Share -2.2 points.

  7. 7.Domex

    4.7%

    Held 7th. 74K estimated branded searches, 0% vs prior month. Share -0.1 points.

  8. 8.Simple Green

    3.9%

    Moved from 9th to 8th. 60.5K estimated branded searches, 0% vs prior month. Share -0.1 points.

  9. 9.Mrs. Meyer’s Clean Day

    3.2%

    Moved from 8th to 9th. 49.5K estimated branded searches, -18.2% vs prior month. Share -0.8 points.

  10. 10.Ecover

    1.7%

    Moved from 11th to 10th. 27.1K estimated branded searches, 0% vs prior month. Share -0.1 points.

  11. 11.Ajax

    1.4%

    Moved from 10th to 11th. 22.2K estimated branded searches, -18.1% vs prior month. Share -0.4 points.

  12. 12.Method

    1.1%

    Held 12th. 17K estimated branded searches, -2.9% vs prior month. Share -0.1 points.

  13. 13.Flash

    0.63%

    Held 13th. 9.8K estimated branded searches, 0% vs prior month. Share 0 points.

  14. 14.White King

    0.28%

    Held 14th. 4.4K estimated branded searches, 0% vs prior month. Share 0 points.

  15. 15.Pine O Cleen

    0.06%

    Held 15th. 880 estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between Barkeepers Friend and its closest rivals

Every comparison with Barkeepers Friend

18 comparisons

How has branded search demand for Barkeepers Friend changed worldwide over the last 12 months?

4 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Barkeepers Friend worldwide rose from 330K to 492K.
  • Across the 12 months ending September 2026, Barkeepers Friend’s share of searches among household cleaning brands worldwide increased from 10.4% to 15.8%.
  • Across the 12 months ending September 2026, Barkeepers Friend’s share of searches among household cleaning brands worldwide peaked at 16.8% in July 2026 and was lowest at 10.4% in October 2025.
  • Across the 12 months ending September 2026, Barkeepers Friend rose from 3rd to 2nd among household cleaning brands worldwide.

How did search popularity change for household cleaning brands worldwide in September 2026?

6 changes

  1. In September 2026, Mr Clean overtook Barkeepers Friend and Dettol to become the leader among household cleaning brands worldwide, with 19.3% of the searches.

  2. In September 2026, Clorox gained share of searches among household cleaning brands worldwide, from 10.9% to 12.9%.

  3. In September 2026, Lysol lost share of searches among household cleaning brands worldwide, from 10.9% to 8.7%.

  4. In September 2026, Mrs. Meyer’s Clean Day lost share of searches among household cleaning brands worldwide, from 4% to 3.2%.

  5. Dettol’s share of searches among household cleaning brands worldwide has lost ground for 3 months in a row, from 17.7% to 15.8% in September 2026.

  6. Harpic’s share of searches among household cleaning brands worldwide has lost ground for 3 months in a row, from 11.9% to 10.6% in September 2026.

How are Barkeepers Friend’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Barkeepers Friend’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • bar keepers friend
  • barkeepers friend

Do you work for Barkeepers Friend? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Barkeepers Friend compete?

Barkeepers Friend is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Household cleaning brands2nd of 1515.8%Shown above
Stainless steel cleaners2nd of 625.3%Show ranking
Creator with pink hair and a pink jacket

Is Barkeepers Friend your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free