Barkeepers Friend vs Simple Green:Which is more popular?
In September 2026, Barkeepers Friend had more branded searches than Simple Green among household cleaning brands worldwide. Barkeepers Friend had about 246,000 branded searches, while Simple Green had 60,500. Barkeepers Friend made up 15.8% of all household cleaning brand searches we track, and Simple Green accounted for 3.9%. When we asked ChatGPT and Google AI Overviews about household cleaning brands, Barkeepers Friend appeared in three of the five answers and Simple Green in two. Barkeepers Friend and Simple Green were each mentioned first in two of the four answers that named either.
Who do people search for more?
Barkeepers Friend, about 4 searches for every 1 for Simple Green
Who does AI mention more?
Barkeepers Friend, mentioned in 3 of 5 answers, Simple Green in 2
Who does AI recommend more?
Each is named first in 2 of 4 answers.
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Top household cleaning brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Barkeepers Friend was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Simple Green was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Barkeepers Friend and Simple Green were each listed first in two of the four answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Clorox1st
Lysol2nd
Simple Green3rd
Mr Clean4th
Mrs. Meyer’s Clean Day5th- Barkeepers Friend6th
Method7th
Ecover8th
Dettol–
Harpic–- +5 more
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Clorox5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Lysol4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Mr Clean3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Barkeepers Friend3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Simple Green2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Mrs. Meyer’s Clean Day2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Method2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Ecover1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Dettol0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Harpic0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about household cleaning brands
5 answers
Asked ChatGPT
“Which household cleaning brand should I buy?”
Asked ChatGPT
“What are the best household cleaning brands?”
Asked ChatGPT
“What's the best household cleaning brand for everyday cleaning?”
Searched Google, AI Overview
“household cleaning brands”
Searched Google, AI Overview
“best cleaning brands”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Barkeepers Friend or Simple Green more popular in search?
This chart shows how often people search Google for Barkeepers Friend and Simple Green by name. Each line represents a brand's share of searches for all 15 household cleaning brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Barkeepers Friend, Simple Green. The figures are in the table below the chart.
View monthly share of searches table
| Month | Mr Clean | Barkeepers Friend | Dettol | Clorox | Harpic | Lysol | Domex | Simple Green | Mrs. Meyer’s Clean Day | Ecover | Ajax | Method | Flash | White King | Pine O Cleen |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 28.5% | 10.4% | 15.6% | 10.4% | 10.4% | 8.5% | 4.7% | 3.1% | 3.1% | 2.1% | 1.1% | 1.1% | 0.52% | 0.28% | 0.04% |
| Nov 2025 | 21.9% | 12% | 17.9% | 12% | 9.8% | 8% | 5.4% | 3.6% | 3.6% | 2.4% | 1.3% | 1.1% | 0.53% | 0.32% | 0.03% |
| Dec 2025 | 22% | 12.1% | 18% | 9.9% | 9.9% | 9.9% | 6.6% | 3.6% | 3% | 2% | 1.1% | 1% | 0.53% | 0.32% | 0.04% |
| Jan 2026 | 20.8% | 13.9% | 17% | 11.4% | 9.3% | 9.3% | 5.1% | 3.4% | 3.4% | 2.8% | 1.2% | 1.2% | 0.83% | 0.3% | 0.05% |
| Feb 2026 | 22.8% | 12.5% | 15.2% | 10.2% | 10.2% | 10.2% | 5.6% | 3.8% | 3.1% | 2.5% | 1.4% | 1.2% | 0.82% | 0.33% | 0.04% |
| Mar 2026 | 23.8% | 13% | 15.9% | 10.7% | 10.7% | 8.7% | 4.8% | 3.9% | 3.2% | 2.1% | 1.2% | 1.1% | 0.7% | 0.28% | 0.05% |
| Apr 2026 | 20.7% | 13.8% | 16.9% | 11.3% | 11.3% | 7.6% | 5.1% | 4.2% | 3.4% | 2.3% | 1.2% | 1.1% | 0.67% | 0.3% | 0.05% |
| May 2026 | 20.4% | 13.6% | 16.6% | 11.2% | 11.2% | 9.1% | 5% | 4.1% | 3.3% | 2.2% | 1.2% | 1.1% | 0.66% | 0.3% | 0.06% |
| Jun 2026 | 17.7% | 14.4% | 17.7% | 11.9% | 11.9% | 7.9% | 5.3% | 4.3% | 2.9% | 1.9% | 1.9% | 1% | 0.65% | 0.32% | 0.07% |
| Jul 2026 | 16.8% | 16.8% | 16.8% | 11.2% | 11.2% | 9.2% | 5% | 4.1% | 3.4% | 1.8% | 1.5% | 1.2% | 0.67% | 0.3% | 0.06% |
| Aug 2026 | 16.2% | 16.2% | 16.2% | 10.9% | 10.9% | 10.9% | 4.9% | 4% | 4% | 1.8% | 1.8% | 1.2% | 0.65% | 0.29% | 0.06% |
| Sep 2026 | 19.3% | 15.8% | 15.8% | 12.9% | 10.6% | 8.7% | 4.7% | 3.9% | 3.2% | 1.7% | 1.4% | 1.1% | 0.63% | 0.28% | 0.06% |
How has the Barkeepers Friend and Simple Green comparison changed over the last 12 months?
3 findings
- Barkeepers Friend was ahead of Simple Green in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Barkeepers Friend’s share of searches among household cleaning brands worldwide moved from 10.4% to 15.8%, and its estimated monthly branded searches moved from 165K to 246K.
- Across the 12 months ending September 2026, Simple Green’s share of searches among household cleaning brands worldwide moved from 3.1% to 3.9%, and its estimated monthly branded searches moved from 49.5K to 60.5K.
How did search popularity change for household cleaning brands worldwide in September 2026?
3 changes
In September 2026, Mr Clean overtook Barkeepers Friend and Dettol to become the leader among household cleaning brands worldwide, with 19.3% of the searches.
In September 2026, Simple Green rose from 9th to 8th among household cleaning brands worldwide.
Estimated monthly branded searches for Barkeepers Friend worldwide rose 49.1% over 12 measured months, from 165K to 246K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Barkeepers Friend’s and Simple Green’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Barkeepers Friend
1 branded search term
- bar keepers friend
Simple Green
1 branded search term
- simple green
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