Brandwave

How popular isBarkeepers Friend in search?

In August 2026, there were an estimated 246K branded searches for Barkeepers Friend worldwide which is up 49.1% over the last 11 months. Barkeepers Friend holds 11.8% estimated Share of Search among stainless steel cleaners worldwide and is ranked 4th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Cameo32.3%
  2. HG32.3%
  3. Method21.6%
  4. Barkeepers Friend11.8%
  5. Zoflora1.3%
  6. Weiman0.58%
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Where does Barkeepers Friend compete?

Barkeepers Friend is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Stainless steel cleaners4th of 611.8%Shown below
Oven cleaners3rd of 614.9%Show ranking

Which stainless steel cleaners compete with Barkeepers Friend?

Barkeepers Friend against stainless steel cleaners worldwide, by month

Share of Search by month for Cameo, HG, Method, Barkeepers Friend. The figures are in the table below the chart.

View monthly share of search table
MonthCameoHGMethodBarkeepers FriendZofloraWeiman
Oct 202533.7%33.7%22.5%8.3%1.4%0.41%
Nov 202533.7%33.7%22.5%8.3%1.4%0.5%
Dec 202543%28.9%19.4%7.1%1.2%0.43%
Jan 202633.1%33.1%22.1%9.9%1.3%0.49%
Feb 202633.7%33.7%22.5%8.3%1.4%0.5%
Mar 202633.1%33.1%22.1%9.9%1.3%0.49%
Apr 202633.1%33.1%22.1%9.9%1.3%0.59%
May 202633.2%33.2%22.2%9.9%1.1%0.49%
Jun 202634.6%34.6%18.9%10.3%1.1%0.51%
Jul 202635.9%29.4%19.7%13.1%1.4%0.43%
Aug 202632.3%32.3%21.6%11.8%1.3%0.58%
Sep 2026——————

  1. 1.Cameo

    32.3%

    Held 1st. 673K estimated branded searches, 0% vs prior month. Share -3.6 points.

  2. 2.HG

    32.3%

    Held 2nd. 673K estimated branded searches, +22.4% vs prior month. Share +3 points.

  3. 3.Method

    21.6%

    Held 3rd. 450K estimated branded searches, +22.3% vs prior month. Share +2 points.

  4. 4.Barkeepers Friend

    11.8%

    Held 4th. 246K estimated branded searches, 0% vs prior month. Share -1.3 points.

  5. 5.Zoflora

    1.3%

    Held 5th. 27.1K estimated branded searches, 0% vs prior month. Share -0.1 points.

  6. 6.Weiman

    0.58%

    Held 6th. 12.1K estimated branded searches, +49.4% vs prior month. Share +0.1 points.

Compare search popularity between Barkeepers Friend and its closest rivals

How has branded search demand for Barkeepers Friend changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Barkeepers Friend worldwide rose from 165K to 246K.
  • Across the 11 months ending August 2026, Barkeepers Friend’s estimated Share of Search among stainless steel cleaners worldwide increased from 8.3% to 11.8%.
  • Across the 11 months ending August 2026, Barkeepers Friend’s estimated Share of Search among stainless steel cleaners worldwide peaked at 13.1% in July 2026 and was lowest at 7.1% in December 2025.

How did search popularity change for stainless steel cleaners worldwide in August 2026?

  1. In August 2026, HG gained estimated Share of Search among stainless steel cleaners worldwide, from 29.4% to 32.3%.

  2. In August 2026, Method gained estimated Share of Search among stainless steel cleaners worldwide, from 19.7% to 21.6%.

  3. In August 2026, Cameo lost estimated Share of Search among stainless steel cleaners worldwide, from 35.9% to 32.3%.

  4. In August 2026, Barkeepers Friend lost estimated Share of Search among stainless steel cleaners worldwide, from 13.1% to 11.8%.

  5. Estimated monthly branded searches for Weiman worldwide rose 49.4% over 11 measured months, from 8.1K to 12.1K in August 2026.

How is Barkeepers Friend measured?

Brandwave collects information about searches that people make online using Barkeepers Friend’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • barkeepers friend

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How the Brand Demand Index is measured

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