Brandwave

Barkeepers Friend vs Clorox:Which is more popular?

In September 2026, Barkeepers Friend had more branded searches than Clorox among household cleaning brands worldwide. Barkeepers Friend had about 246,000 branded searches, while Clorox had 201,000. Barkeepers Friend made up 15.8% of all household cleaning brand searches we track, and Clorox accounted for 12.9%. When we asked ChatGPT and Google AI Overviews about household cleaning brands, Clorox appeared in all five answers and Barkeepers Friend in three. Clorox was mentioned before Barkeepers Friend in every answer.

Among household cleaning brands worldwide in September 2026

Who do people search for more?

Barkeepers Friend, about 22% more searches than Clorox

Barkeepers Friend 246K searchesClorox 201K searches

Who does AI mention more?

Clorox, mentioned in every answer we collected

Clorox in 5 of 5Barkeepers Friend in 3 of 5

Who does AI recommend more?

Clorox, named ahead of Barkeepers Friend in every answer

Clorox first in 5Barkeepers Friend never first

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Top household cleaning brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Clorox appeared in all five answers. Barkeepers Friend was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Clorox was listed before Barkeepers Friend in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Clorox1st
  2. Lysol2nd
  3. Simple Green3rd
  4. Mr Clean4th
  5. Mrs. Meyer’s Clean Day5th
  6. Barkeepers Friend6th
  7. Method7th
  8. Ecover8th
  9. Dettol–
  10. Harpic–
  11. +5 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Clorox5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Lysol4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Mr Clean3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Barkeepers Friend3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Simple Green2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Mrs. Meyer’s Clean Day2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Method2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Ecover1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Dettol0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Harpic0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+5 more

See every answer about household cleaning brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Barkeepers Friend or Clorox more popular in search?

This chart shows how often people search Google for Barkeepers Friend and Clorox by name. Each line represents a brand's share of searches for all 15 household cleaning brands we track, month by month, from English-language searches worldwide.

Barkeepers Friend and Clorox among household cleaning brands worldwide, by month

Share of searches by month for Barkeepers Friend, Clorox. The figures are in the table below the chart.

View monthly share of searches table
MonthMr CleanBarkeepers FriendDettolCloroxHarpicLysolDomexSimple GreenMrs. Meyer’s Clean DayEcoverAjaxMethodFlashWhite KingPine O Cleen
Oct 202528.5%10.4%15.6%10.4%10.4%8.5%4.7%3.1%3.1%2.1%1.1%1.1%0.52%0.28%0.04%
Nov 202521.9%12%17.9%12%9.8%8%5.4%3.6%3.6%2.4%1.3%1.1%0.53%0.32%0.03%
Dec 202522%12.1%18%9.9%9.9%9.9%6.6%3.6%3%2%1.1%1%0.53%0.32%0.04%
Jan 202620.8%13.9%17%11.4%9.3%9.3%5.1%3.4%3.4%2.8%1.2%1.2%0.83%0.3%0.05%
Feb 202622.8%12.5%15.2%10.2%10.2%10.2%5.6%3.8%3.1%2.5%1.4%1.2%0.82%0.33%0.04%
Mar 202623.8%13%15.9%10.7%10.7%8.7%4.8%3.9%3.2%2.1%1.2%1.1%0.7%0.28%0.05%
Apr 202620.7%13.8%16.9%11.3%11.3%7.6%5.1%4.2%3.4%2.3%1.2%1.1%0.67%0.3%0.05%
May 202620.4%13.6%16.6%11.2%11.2%9.1%5%4.1%3.3%2.2%1.2%1.1%0.66%0.3%0.06%
Jun 202617.7%14.4%17.7%11.9%11.9%7.9%5.3%4.3%2.9%1.9%1.9%1%0.65%0.32%0.07%
Jul 202616.8%16.8%16.8%11.2%11.2%9.2%5%4.1%3.4%1.8%1.5%1.2%0.67%0.3%0.06%
Aug 202616.2%16.2%16.2%10.9%10.9%10.9%4.9%4%4%1.8%1.8%1.2%0.65%0.29%0.06%
Sep 202619.3%15.8%15.8%12.9%10.6%8.7%4.7%3.9%3.2%1.7%1.4%1.1%0.63%0.28%0.06%

How has the Barkeepers Friend and Clorox comparison changed over the last 12 months?

3 findings

How did search popularity change for household cleaning brands worldwide in September 2026?

3 changes

  1. In September 2026, Mr Clean overtook Barkeepers Friend and Dettol to become the leader among household cleaning brands worldwide, with 19.3% of the searches.

  2. In September 2026, Clorox gained share of searches among household cleaning brands worldwide, from 10.9% to 12.9%.

  3. Estimated monthly branded searches for Barkeepers Friend worldwide rose 49.1% over 12 measured months, from 165K to 246K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Barkeepers Friend’s and Clorox’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Barkeepers Friend

1 branded search term

  • bar keepers friend

Clorox

1 branded search term

  • clorox

How the Brand Demand Index is measured

Other head-to-heads among household cleaning brands

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