Brandwave

How popular isWhite King in search?

In September 2026, there were an estimated 4.4K branded searches for White King worldwide which held steady over the last 12 months. White King holds 0.86% estimated Share of Search among household cleaning brands worldwide and is ranked 5th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Dettol48%
  2. Harpic32.2%
  3. Domex14.4%
  4. Ajax4.3%
  5. White King0.86%
  6. Pine O Cleen0.17%
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Which household cleaning brands compete with White King?

White King against household cleaning brands worldwide, by month

Share of Search by month for Dettol, Harpic, Domex, Ajax, White King. The figures are in the table below the chart.

View monthly share of search table
MonthDettolHarpicDomexAjaxWhite KingPine O Cleen
Oct 202548.4%32.5%14.6%3.6%0.87%0.12%
Nov 202551.5%28.2%15.5%3.8%0.92%0.1%
Dec 202550.1%27.5%18.4%3%0.9%0.12%
Jan 202651.4%28.2%15.5%3.8%0.92%0.15%
Feb 202646.4%31.2%17.1%4.2%1%0.14%
Mar 202648.4%32.5%14.6%3.6%0.87%0.14%
Apr 202648.4%32.5%14.6%3.6%0.87%0.14%
May 202648.4%32.5%14.6%3.6%0.87%0.17%
Jun 202647.5%31.9%14.3%5.2%0.85%0.19%
Jul 202648%32.2%14.4%4.3%0.86%0.17%
Aug 202647.5%31.9%14.3%5.2%0.85%0.17%
Sep 202648%32.2%14.4%4.3%0.86%0.17%

  1. 1.Dettol

    48%

    Held 1st. 246K estimated branded searches, 0% vs prior month. Share +0.5 points.

  2. 2.Harpic

    32.2%

    Held 2nd. 165K estimated branded searches, 0% vs prior month. Share +0.3 points.

  3. 3.Domex

    14.4%

    Held 3rd. 74K estimated branded searches, 0% vs prior month. Share +0.1 points.

  4. 4.Ajax

    4.3%

    Held 4th. 22.2K estimated branded searches, -18.1% vs prior month. Share -0.9 points.

  5. 5.White King

    0.86%

    Held 5th. 4.4K estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.Pine O Cleen

    0.17%

    Held 6th. 880 estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between White King and its closest rivals

Every comparison with White King

How has branded search demand for White King changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for White King worldwide held steady at 4.4K.
  • Across the 12 months ending September 2026, White King’s estimated Share of Search among household cleaning brands worldwide held steady, from 0.87% to 0.86%.

How did search popularity change for household cleaning brands worldwide in September 2026?

  1. In September 2026, Ajax lost estimated Share of Search among household cleaning brands worldwide, from 5.2% to 4.3%.

  2. Estimated monthly branded searches for Pine O Cleen worldwide rose 49.2% over 12 measured months, from 590 to 880 in September 2026.

How is White King measured?

Brandwave collects information about searches that people make online using White King’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • white king

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How the Brand Demand Index is measured

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