Ajax vs White King:Which is searched more?
In September 2026, Ajax had more branded searches than White King among household cleaning brands worldwide. Ajax was estimated to have 22.2K branded searches compared to White King’s 4.4K, and held a 4.3% Share of Search versus White King’s 0.86%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Ajax or White King?
Compare the household cleaning brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Ajax, White King. The figures are in the table below the chart.
View monthly share of search table
| Month | Dettol | Harpic | Domex | Ajax | White King | Pine O Cleen |
|---|---|---|---|---|---|---|
| Oct 2025 | 48.4% | 32.5% | 14.6% | 3.6% | 0.87% | 0.12% |
| Nov 2025 | 51.5% | 28.2% | 15.5% | 3.8% | 0.92% | 0.1% |
| Dec 2025 | 50.1% | 27.5% | 18.4% | 3% | 0.9% | 0.12% |
| Jan 2026 | 51.4% | 28.2% | 15.5% | 3.8% | 0.92% | 0.15% |
| Feb 2026 | 46.4% | 31.2% | 17.1% | 4.2% | 1% | 0.14% |
| Mar 2026 | 48.4% | 32.5% | 14.6% | 3.6% | 0.87% | 0.14% |
| Apr 2026 | 48.4% | 32.5% | 14.6% | 3.6% | 0.87% | 0.14% |
| May 2026 | 48.4% | 32.5% | 14.6% | 3.6% | 0.87% | 0.17% |
| Jun 2026 | 47.5% | 31.9% | 14.3% | 5.2% | 0.85% | 0.19% |
| Jul 2026 | 48% | 32.2% | 14.4% | 4.3% | 0.86% | 0.17% |
| Aug 2026 | 47.5% | 31.9% | 14.3% | 5.2% | 0.85% | 0.17% |
| Sep 2026 | 48% | 32.2% | 14.4% | 4.3% | 0.86% | 0.17% |
How has the Ajax and White King comparison changed over the last 12 months?
3 findings
- Ajax was ahead of White King in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Ajax’s estimated Share of Search among household cleaning brands worldwide moved from 3.6% to 4.3%, and its estimated monthly branded searches moved from 18.1K to 22.2K.
- Across the 12 months ending September 2026, White King’s estimated Share of Search among household cleaning brands worldwide moved from 0.87% to 0.86%, and its estimated monthly branded searches held steady at 4.4K.
How did search popularity change for household cleaning brands worldwide in September 2026?
1 change
In September 2026, Ajax lost estimated Share of Search among household cleaning brands worldwide, from 5.2% to 4.3%.
Other head-to-heads among household cleaning brands
How each brand is measured
Brandwave collects information about searches that people make online using Ajax’s and White King’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Ajax
1 branded search term
- ajax cleaner
White King
1 branded search term
- white king
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.