Brandwave

Ajax vs Mrs. Meyer’s Clean Day:Which is searched more?

In September 2026, Mrs. Meyer’s Clean Day had more branded searches than Ajax among household cleaning brands worldwide. Mrs. Meyer’s Clean Day had about 49,500 branded searches, while Ajax had 22,200. Mrs. Meyer’s Clean Day made up 3.2% of all household cleaning brand searches we track, and Ajax accounted for 1.4%. These are worldwide searches for English-language branded terms.

Share of searches among household cleaning brands worldwide in September 2026Is Ajax or Mrs. Meyer’s Clean Day more popular in search?
Ajax1.4%22.2K searches
vs
Mrs. Meyer’s Clean Day3.2%49.5K searches

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Is Ajax or Mrs. Meyer’s Clean Day more popular in search?

Compare the household cleaning brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Ajax and Mrs. Meyer’s Clean Day among household cleaning brands worldwide, by month

Share of searches by month for Mrs. Meyer’s Clean Day, Ajax. The figures are in the table below the chart.

View monthly share of searches table
MonthMr CleanBarkeepers FriendDettolCloroxHarpicLysolDomexSimple GreenMrs. Meyer’s Clean DayEcoverAjaxMethodFlashWhite KingPine O Cleen
Oct 202528.5%10.4%15.6%10.4%10.4%8.5%4.7%3.1%3.1%2.1%1.1%1.1%0.52%0.28%0.04%
Nov 202521.9%12%17.9%12%9.8%8%5.4%3.6%3.6%2.4%1.3%1.1%0.53%0.32%0.03%
Dec 202522%12.1%18%9.9%9.9%9.9%6.6%3.6%3%2%1.1%1%0.53%0.32%0.04%
Jan 202620.8%13.9%17%11.4%9.3%9.3%5.1%3.4%3.4%2.8%1.2%1.2%0.83%0.3%0.05%
Feb 202622.8%12.5%15.2%10.2%10.2%10.2%5.6%3.8%3.1%2.5%1.4%1.2%0.82%0.33%0.04%
Mar 202623.8%13%15.9%10.7%10.7%8.7%4.8%3.9%3.2%2.1%1.2%1.1%0.7%0.28%0.05%
Apr 202620.7%13.8%16.9%11.3%11.3%7.6%5.1%4.2%3.4%2.3%1.2%1.1%0.67%0.3%0.05%
May 202620.4%13.6%16.6%11.2%11.2%9.1%5%4.1%3.3%2.2%1.2%1.1%0.66%0.3%0.06%
Jun 202617.7%14.4%17.7%11.9%11.9%7.9%5.3%4.3%2.9%1.9%1.9%1%0.65%0.32%0.07%
Jul 202616.8%16.8%16.8%11.2%11.2%9.2%5%4.1%3.4%1.8%1.5%1.2%0.67%0.3%0.06%
Aug 202616.2%16.2%16.2%10.9%10.9%10.9%4.9%4%4%1.8%1.8%1.2%0.65%0.29%0.06%
Sep 202619.3%15.8%15.8%12.9%10.6%8.7%4.7%3.9%3.2%1.7%1.4%1.1%0.63%0.28%0.06%

How has the Ajax and Mrs. Meyer’s Clean Day comparison changed over the last 12 months?

3 findings

How did search popularity change for household cleaning brands worldwide in September 2026?

2 changes
  1. In September 2026, Mrs. Meyer’s Clean Day lost share of searches among household cleaning brands worldwide, from 4% to 3.2%.

  2. In September 2026, Ajax fell from 10th to 11th among household cleaning brands worldwide.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Ajax’s and Mrs. Meyer’s Clean Day’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Ajax

1 branded search term

  • ajax cleaner

Mrs. Meyer’s Clean Day

2 branded search terms

  • mrs meyer's
  • mrs meyers

How the Brand Demand Index is measured

Other head-to-heads among household cleaning brands

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