Brandwave

Ecover vs Mrs. Meyer’s Clean Day:Which is more popular?

In September 2026, Mrs. Meyer’s Clean Day had more branded searches than Ecover among household cleaning brands worldwide. Mrs. Meyer’s Clean Day had about 49,500 branded searches, while Ecover had 27,100. Mrs. Meyer’s Clean Day made up 3.2% of all household cleaning brand searches we track, and Ecover accounted for 1.7%. When we asked ChatGPT and Google AI Overviews about household cleaning brands, Mrs. Meyer’s Clean Day appeared in two of the five answers and Ecover in one. Mrs. Meyer’s Clean Day was mentioned before Ecover in two out of three answers that named either.

Among household cleaning brands worldwide in September 2026

Who do people search for more?

Mrs. Meyer’s Clean Day, about 83% more searches than Ecover

Mrs. Meyer’s Clean Day 49.5K searchesEcover 27.1K searches

Who does AI mention more?

Mrs. Meyer’s Clean Day, mentioned in 2 of 5 answers, Ecover in 1

Mrs. Meyer’s Clean Day in 2 of 5Ecover in 1 of 5

Who does AI recommend more?

Mrs. Meyer’s Clean Day, named ahead of Ecover in 2 of 3 answers

Mrs. Meyer’s Clean Day first in 2Ecover first in 1

Follow Ecover vs Mrs. Meyer’s Clean Day and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Top household cleaning brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Mrs. Meyer’s Clean Day was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Ecover was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Mrs. Meyer’s Clean Day was listed before Ecover in two out of three answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Clorox1st
  2. Lysol2nd
  3. Simple Green3rd
  4. Mr Clean4th
  5. Mrs. Meyer’s Clean Day5th
  6. Barkeepers Friend6th
  7. Method7th
  8. Ecover8th
  9. Dettol–
  10. Harpic–
  11. +5 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Clorox5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Lysol4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Mr Clean3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Barkeepers Friend3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Simple Green2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Mrs. Meyer’s Clean Day2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Method2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Ecover1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Dettol0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Harpic0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+5 more

See every answer about household cleaning brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Ecover or Mrs. Meyer’s Clean Day more popular in search?

This chart shows how often people search Google for Ecover and Mrs. Meyer’s Clean Day by name. Each line represents a brand's share of searches for all 15 household cleaning brands we track, month by month, from English-language searches worldwide.

Ecover and Mrs. Meyer’s Clean Day among household cleaning brands worldwide, by month

Share of searches by month for Mrs. Meyer’s Clean Day, Ecover. The figures are in the table below the chart.

View monthly share of searches table
MonthMr CleanBarkeepers FriendDettolCloroxHarpicLysolDomexSimple GreenMrs. Meyer’s Clean DayEcoverAjaxMethodFlashWhite KingPine O Cleen
Oct 202528.5%10.4%15.6%10.4%10.4%8.5%4.7%3.1%3.1%2.1%1.1%1.1%0.52%0.28%0.04%
Nov 202521.9%12%17.9%12%9.8%8%5.4%3.6%3.6%2.4%1.3%1.1%0.53%0.32%0.03%
Dec 202522%12.1%18%9.9%9.9%9.9%6.6%3.6%3%2%1.1%1%0.53%0.32%0.04%
Jan 202620.8%13.9%17%11.4%9.3%9.3%5.1%3.4%3.4%2.8%1.2%1.2%0.83%0.3%0.05%
Feb 202622.8%12.5%15.2%10.2%10.2%10.2%5.6%3.8%3.1%2.5%1.4%1.2%0.82%0.33%0.04%
Mar 202623.8%13%15.9%10.7%10.7%8.7%4.8%3.9%3.2%2.1%1.2%1.1%0.7%0.28%0.05%
Apr 202620.7%13.8%16.9%11.3%11.3%7.6%5.1%4.2%3.4%2.3%1.2%1.1%0.67%0.3%0.05%
May 202620.4%13.6%16.6%11.2%11.2%9.1%5%4.1%3.3%2.2%1.2%1.1%0.66%0.3%0.06%
Jun 202617.7%14.4%17.7%11.9%11.9%7.9%5.3%4.3%2.9%1.9%1.9%1%0.65%0.32%0.07%
Jul 202616.8%16.8%16.8%11.2%11.2%9.2%5%4.1%3.4%1.8%1.5%1.2%0.67%0.3%0.06%
Aug 202616.2%16.2%16.2%10.9%10.9%10.9%4.9%4%4%1.8%1.8%1.2%0.65%0.29%0.06%
Sep 202619.3%15.8%15.8%12.9%10.6%8.7%4.7%3.9%3.2%1.7%1.4%1.1%0.63%0.28%0.06%

How has the Ecover and Mrs. Meyer’s Clean Day comparison changed over the last 12 months?

3 findings

How did search popularity change for household cleaning brands worldwide in September 2026?

2 changes

  1. In September 2026, Mrs. Meyer’s Clean Day lost share of searches among household cleaning brands worldwide, from 4% to 3.2%.

  2. In September 2026, Ecover rose from 11th to 10th among household cleaning brands worldwide.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Ecover’s and Mrs. Meyer’s Clean Day’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Ecover

1 branded search term

  • ecover

Mrs. Meyer’s Clean Day

2 branded search terms

  • mrs meyer's
  • mrs meyers

How the Brand Demand Index is measured

Other head-to-heads among household cleaning brands

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.

Start free