Brandwave

L'Occitane vs Mrs. Meyer’s Clean Day:Which is more popular?

In September 2026, L'Occitane had more branded searches than Mrs. Meyer’s Clean Day among hand soap brands worldwide. L'Occitane had about 1.2 million branded searches, while Mrs. Meyer’s Clean Day had 49,500. L'Occitane made up 22.2% of all hand soap brand searches we track, and Mrs. Meyer’s Clean Day accounted for 0.9%. When we asked ChatGPT and Google AI Overviews about hand soap brands, Mrs. Meyer’s Clean Day appeared in four of the five answers and L'Occitane in none.

Among hand soap brands worldwide in September 2026

Who do people search for more?

L'Occitane, about 25 searches for every 1 for Mrs. Meyer’s Clean Day

L'Occitane 1.2M searchesMrs. Meyer’s Clean Day 49.5K searches

Who does AI mention more?

Mrs. Meyer’s Clean Day, mentioned in 4 of 5 answers, L'Occitane in 0

Mrs. Meyer’s Clean Day in 4 of 5L'Occitane in 0 of 5

Who does AI recommend more?

Mrs. Meyer’s Clean Day, the only one of the two named

Mrs. Meyer’s Clean Day first in 4L'Occitane never named

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Top hand soap brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Mrs. Meyer’s Clean Day was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. L'Occitane did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Softsoap1st
  2. Aesop2nd
  3. Dove3rd
  4. Mrs. Meyer’s Clean Day4th
  5. Dial5th
  6. Diptyque6th
  7. Blueland7th
  8. L'Occitane–
  9. Jo Malone–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Mrs. Meyer’s Clean Day4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Dove3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Aesop3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Softsoap3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Diptyque2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Dial2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Blueland1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • L'Occitane0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Jo Malone0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about hand soap brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.

Is L'Occitane or Mrs. Meyer’s Clean Day more popular in search?

This chart shows how often people search Google for L'Occitane and Mrs. Meyer’s Clean Day by name. Each line represents a brand's share of searches for all nine hand soap brands we track, month by month, from English-language searches worldwide.

L'Occitane and Mrs. Meyer’s Clean Day among hand soap brands worldwide, by month

Share of searches by month for L'Occitane, Mrs. Meyer’s Clean Day. The figures are in the table below the chart.

View monthly share of searches table
MonthDoveL'OccitaneAesopDiptyqueJo MaloneDialBluelandMrs. Meyer’s Clean DaySoftsoap
Oct 202528%22%18%14.8%12.1%3%1.1%0.89%0.18%
Nov 202518.3%29.2%19.6%15.9%13%2.2%0.97%0.65%0.13%
Dec 202516.1%33.1%18.1%14.7%14.7%2%0.73%0.49%0.1%
Jan 202623.7%26.2%17.4%14.3%11.7%4.3%1.3%0.86%0.17%
Feb 202627.1%25.1%16.9%13.9%11.3%3.4%1.2%0.83%0.17%
Mar 202627.9%21.9%17.9%14.8%12.1%3%1.3%0.89%0.18%
Apr 202626.4%24.1%16.3%13.3%13.3%4%1.5%0.98%0.16%
May 202628.7%22.5%15.2%15.2%12.4%3.7%1.1%0.91%0.18%
Jun 202627.9%23.9%16.1%16.1%10.8%3.2%1.2%0.79%0.16%
Jul 202627.6%23.6%15.9%15.9%10.7%3.9%1.2%0.96%0.16%
Aug 202630.3%22%14.8%14.8%12.1%3.6%1.1%1.1%0.18%
Sep 202630.1%22.2%14.9%14.9%12.2%3.7%0.9%0.9%0.18%

How has the L'Occitane and Mrs. Meyer’s Clean Day comparison changed over the last 12 months?

3 findings

How did search popularity change for hand soap brands worldwide in September 2026?

0 changes

Neither L'Occitane nor Mrs. Meyer’s Clean Day moved beyond provider rounding among hand soap brands in September 2026.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using L'Occitane’s and Mrs. Meyer’s Clean Day’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

L'Occitane

1 branded search term

  • l occitane

Mrs. Meyer’s Clean Day

2 branded search terms

  • mrs meyer's
  • mrs meyers

How the Brand Demand Index is measured

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