Blueland vs L'Occitane:Which is searched more?
In September 2026, L'Occitane had more branded searches than Blueland among hand soap brands worldwide. L'Occitane was estimated to have 1.2M branded searches compared to Blueland’s 51.1K, and held a 22.4% Share of Search versus Blueland’s 0.94%. These are worldwide searches for English-language branded terms.
Follow Blueland vs L'Occitane and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, Blueland or L'Occitane?
Compare the hand soap brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for L'Occitane, Blueland. The figures are in the table below the chart.
View monthly share of search table
| Month | Dove | L'Occitane | Aesop | Diptyque | Jo Malone | Dial | Blueland |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 28.3% | 22.2% | 18.2% | 15% | 12.2% | 3% | 1.1% |
| Nov 2025 | 18.5% | 29.4% | 19.7% | 16% | 13.1% | 2.2% | 1% |
| Dec 2025 | 16.2% | 33.2% | 18.2% | 14.8% | 14.8% | 2% | 0.77% |
| Jan 2026 | 23.9% | 26.4% | 17.6% | 14.5% | 11.8% | 4.3% | 1.4% |
| Feb 2026 | 27.3% | 25.4% | 17.1% | 14% | 11.4% | 3.4% | 1.4% |
| Mar 2026 | 28.2% | 22.1% | 18.1% | 14.9% | 12.2% | 3% | 1.4% |
| Apr 2026 | 26.7% | 24.4% | 16.4% | 13.5% | 13.5% | 4% | 1.6% |
| May 2026 | 29% | 22.8% | 15.4% | 15.4% | 12.6% | 3.7% | 1.2% |
| Jun 2026 | 28.1% | 24.1% | 16.2% | 16.2% | 10.9% | 3.3% | 1.2% |
| Jul 2026 | 27.9% | 23.9% | 16.1% | 16.1% | 10.8% | 3.9% | 1.2% |
| Aug 2026 | 30.7% | 22.2% | 15% | 15% | 12.3% | 3.7% | 1.1% |
| Sep 2026 | 30.4% | 22.4% | 15.1% | 15.1% | 12.4% | 3.7% | 0.94% |
How has the Blueland and L'Occitane comparison changed over the last 12 months?
3 findings
- L'Occitane was ahead of Blueland in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Blueland’s estimated Share of Search among hand soap brands worldwide moved from 1.1% to 0.94%, and its estimated monthly branded searches moved from 63.1K to 51.1K.
- Across the 12 months ending September 2026, L'Occitane’s estimated Share of Search among hand soap brands worldwide moved from 22.2% to 22.4%, and its estimated monthly branded searches held steady at 1.2M.
How did search popularity change for hand soap brands worldwide in September 2026?
1 change
Estimated monthly branded searches for Blueland worldwide fell 19.1% over 12 measured months, from 63.1K to 51.1K in September 2026.
Other head-to-heads among hand soap brands
How each brand is measured
Brandwave collects information about searches that people make online using Blueland’s and L'Occitane’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Blueland
6 branded search terms
- blueland
- blueland cleaners
- blueland cleaning
- blueland cleaning products
- cleaner blueland
- cleaning products blueland
L'Occitane
1 branded search term
- l occitane
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.