Jo Malone vs Softsoap:Which is more popular?
In September 2026, Jo Malone had more branded searches than Softsoap among hand soap brands worldwide. Jo Malone had about 673,000 branded searches, while Softsoap had 9,900. Jo Malone made up 12.2% of all hand soap brand searches we track, and Softsoap accounted for 0.18%. When we asked ChatGPT and Google AI Overviews about hand soap brands, Softsoap appeared in three of the five answers and Jo Malone in none.
Who do people search for more?
Jo Malone, about 68 searches for every 1 for Softsoap
Who does AI mention more?
Softsoap, mentioned in 3 of 5 answers, Jo Malone in 0
Who does AI recommend more?
Softsoap, the only one of the two named
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Top hand soap brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Softsoap was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Jo Malone did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Softsoap1st
Aesop2nd
Dove3rd
Mrs. Meyer’s Clean Day4th
Dial5th
Diptyque6th
Blueland7th
L'Occitane–- Jo Malone–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Mrs. Meyer’s Clean Day4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Dove3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Aesop3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Softsoap3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Diptyque2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Dial2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Blueland1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- L'Occitane0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Jo Malone0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about hand soap brands
5 answers
Asked ChatGPT
“Which hand soap brand should I buy?”
Asked ChatGPT
“What are the best hand soap brands?”
Asked ChatGPT
“What's the best hand soap brand for daily hand washing?”
Searched Google, AI Overview
“hand soap brands”
Searched Google, AI Overview
“best hand soap”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.
Is Jo Malone or Softsoap more popular in search?
This chart shows how often people search Google for Jo Malone and Softsoap by name. Each line represents a brand's share of searches for all nine hand soap brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Jo Malone, Softsoap. The figures are in the table below the chart.
View monthly share of searches table
| Month | Dove | L'Occitane | Aesop | Diptyque | Jo Malone | Dial | Blueland | Mrs. Meyer’s Clean Day | Softsoap |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 28% | 22% | 18% | 14.8% | 12.1% | 3% | 1.1% | 0.89% | 0.18% |
| Nov 2025 | 18.3% | 29.2% | 19.6% | 15.9% | 13% | 2.2% | 0.97% | 0.65% | 0.13% |
| Dec 2025 | 16.1% | 33.1% | 18.1% | 14.7% | 14.7% | 2% | 0.73% | 0.49% | 0.1% |
| Jan 2026 | 23.7% | 26.2% | 17.4% | 14.3% | 11.7% | 4.3% | 1.3% | 0.86% | 0.17% |
| Feb 2026 | 27.1% | 25.1% | 16.9% | 13.9% | 11.3% | 3.4% | 1.2% | 0.83% | 0.17% |
| Mar 2026 | 27.9% | 21.9% | 17.9% | 14.8% | 12.1% | 3% | 1.3% | 0.89% | 0.18% |
| Apr 2026 | 26.4% | 24.1% | 16.3% | 13.3% | 13.3% | 4% | 1.5% | 0.98% | 0.16% |
| May 2026 | 28.7% | 22.5% | 15.2% | 15.2% | 12.4% | 3.7% | 1.1% | 0.91% | 0.18% |
| Jun 2026 | 27.9% | 23.9% | 16.1% | 16.1% | 10.8% | 3.2% | 1.2% | 0.79% | 0.16% |
| Jul 2026 | 27.6% | 23.6% | 15.9% | 15.9% | 10.7% | 3.9% | 1.2% | 0.96% | 0.16% |
| Aug 2026 | 30.3% | 22% | 14.8% | 14.8% | 12.1% | 3.6% | 1.1% | 1.1% | 0.18% |
| Sep 2026 | 30.1% | 22.2% | 14.9% | 14.9% | 12.2% | 3.7% | 0.9% | 0.9% | 0.18% |
How has the Jo Malone and Softsoap comparison changed over the last 12 months?
3 findings
- Jo Malone was ahead of Softsoap in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Jo Malone’s share of searches among hand soap brands worldwide moved from 12.1% to 12.2%, and its estimated monthly branded searches held steady at 673K.
- Across the 12 months ending September 2026, Softsoap’s share of searches among hand soap brands worldwide held steady at 0.18%, and its estimated monthly branded searches held steady at 9.9K.
How did search popularity change for hand soap brands worldwide in September 2026?
0 changes
Neither Jo Malone nor Softsoap moved beyond provider rounding among hand soap brands in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Jo Malone’s and Softsoap’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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