Brandwave

How popular isSoftsoap?

In September 2026, people searched for Softsoap by name about 9,900 times worldwide, about the same as the previous year. These searches made up 0.18% of all global hand soap brand searches, placing Softsoap ninth out of nine brands. When we asked both ChatGPT and Google AI Overviews about hand soap brands, Softsoap appeared in three of the five answers and was the most recommended of the nine.

Search and AI answers in September 2026

Softsoap is the ninth most searched of 9 competitors and the most recommended in AI answers.

  1. DoveShare of searches 30.1%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
  2. L'OccitaneShare of searches 22.2%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  3. AesopShare of searches 14.9%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
  4. DiptyqueShare of searches 14.9%Mentioned in 2 of 5 AI answersPlace in AI recommendations 6th
  5. SoftsoapShare of searches 0.18%Mentioned in 3 of 5 AI answersPlace in AI recommendations 1st

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Top hand soap brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Softsoap was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Softsoap is the most recommended of the nine.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Softsoap1st
  2. Aesop2nd
  3. Dove3rd
  4. Mrs. Meyer’s Clean Day4th
  5. Dial5th
  6. Diptyque6th
  7. Blueland7th
  8. L'Occitane–
  9. Jo Malone–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Mrs. Meyer’s Clean Day4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Dove3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Aesop3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Softsoap3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Diptyque2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Dial2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Blueland1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • L'Occitane0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Jo Malone0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about hand soap brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.

Which hand soap brands compete with Softsoap?

Softsoap against hand soap brands worldwide, by month

Share of searches by month for Dove, L'Occitane, Aesop, Diptyque, Jo Malone, Dial, Softsoap. The figures are in the table below the chart.

View monthly share of searches table
MonthDoveL'OccitaneAesopDiptyqueJo MaloneDialBluelandMrs. Meyer’s Clean DaySoftsoap
Oct 202528%22%18%14.8%12.1%3%1.1%0.89%0.18%
Nov 202518.3%29.2%19.6%15.9%13%2.2%0.97%0.65%0.13%
Dec 202516.1%33.1%18.1%14.7%14.7%2%0.73%0.49%0.1%
Jan 202623.7%26.2%17.4%14.3%11.7%4.3%1.3%0.86%0.17%
Feb 202627.1%25.1%16.9%13.9%11.3%3.4%1.2%0.83%0.17%
Mar 202627.9%21.9%17.9%14.8%12.1%3%1.3%0.89%0.18%
Apr 202626.4%24.1%16.3%13.3%13.3%4%1.5%0.98%0.16%
May 202628.7%22.5%15.2%15.2%12.4%3.7%1.1%0.91%0.18%
Jun 202627.9%23.9%16.1%16.1%10.8%3.2%1.2%0.79%0.16%
Jul 202627.6%23.6%15.9%15.9%10.7%3.9%1.2%0.96%0.16%
Aug 202630.3%22%14.8%14.8%12.1%3.6%1.1%1.1%0.18%
Sep 202630.1%22.2%14.9%14.9%12.2%3.7%0.9%0.9%0.18%

  1. 1.Dove

    30.1%

    Held 1st. 1.7M estimated branded searches, -1.5% vs prior month. Share -0.2 points.

  2. 2.L'Occitane

    22.2%

    Held 2nd. 1.2M estimated branded searches, 0% vs prior month. Share +0.2 points.

  3. 3.Aesop

    14.9%

    Held 3rd. 823K estimated branded searches, 0% vs prior month. Share +0.1 points.

  4. 4.Diptyque

    14.9%

    Held 4th. 823K estimated branded searches, 0% vs prior month. Share +0.1 points.

  5. 5.Jo Malone

    12.2%

    Held 5th. 673K estimated branded searches, 0% vs prior month. Share +0.1 points.

  6. 6.Dial

    3.7%

    Held 6th. 201K estimated branded searches, 0% vs prior month. Share 0 points.

  7. 7.Blueland

    0.9%

    Held 7th. 49.5K estimated branded searches, -18.2% vs prior month. Share -0.2 points.

  8. 8.Mrs. Meyer’s Clean Day

    0.9%

    Held 8th. 49.5K estimated branded searches, -18.2% vs prior month. Share -0.2 points.

  9. 9.Softsoap

    0.18%

    Held 9th. 9.9K estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between Softsoap and its closest rivals

Every comparison with Softsoap

8 comparisons

How has branded search demand for Softsoap changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Softsoap worldwide held steady at 9.9K.
  • Across the 12 months ending September 2026, Softsoap’s share of searches among hand soap brands worldwide held steady at 0.18%.

How did search popularity change for hand soap brands worldwide in September 2026?

3 changes

  1. Estimated monthly branded searches for Dial worldwide rose 21.8% over 12 measured months, from 165K to 201K in September 2026.

  2. Estimated monthly branded searches for Blueland worldwide fell 18.2% over 12 measured months, from 60.5K to 49.5K in September 2026.

  3. Estimated monthly branded searches for Aesop worldwide fell 17.7% over 12 measured months, from 1M to 823K in September 2026.

How are Softsoap’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Softsoap’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • softsoap

How the Brand Demand Index is measured

Who owns Softsoap?

Softsoap is owned by Colgate-Palmolive. Brandwave also tracks Ajax, EltaMD and Irish Spring, owned by the same company, worldwide.

Do you work for Softsoap? To request corrections or removal please contact us via our support page and we will be happy to assist.

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