Brandwave

How popular isIrish Spring?

In September 2026, people searched for Irish Spring by name about 22,200 times worldwide, about the same as the previous year. These searches made up 0.42% of all global bar soap brand searches, placing Irish Spring eighth out of eight brands. When we asked both ChatGPT and Google AI Overviews about bar soap brands, Irish Spring appeared in two of the five answers and was the joint fourth most recommended of the eight.

Search and AI answers in September 2026

Irish Spring is the eighth most searched of 8 competitors and the joint fourth most recommended in AI answers.

  1. DoveShare of searches 31.6%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  2. CeraVeShare of searches 28.6%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
  3. CetaphilShare of searches 19.1%Mentioned in 2 of 5 AI answersPlace in AI recommendations 3rd
  4. IvoryShare of searches 10.5%Mentioned in 1 of 5 AI answersPlace in AI recommendations 6th
  5. Irish SpringShare of searches 0.42%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th

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Top bar soap brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Irish Spring was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Irish Spring is the joint fourth most recommended of the eight.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Dove1st
  2. CeraVe2nd
  3. Cetaphil3rd
  4. Dial4th
  5. Irish Spring4th
  6. Ivory6th
  7. Dettol–
  8. Yardley–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Dove5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • CeraVe3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Cetaphil2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Irish Spring2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Ivory1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Dial1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Dettol0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Yardley0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about bar soap brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Which bar soap brands compete with Irish Spring?

Irish Spring against bar soap brands worldwide, by month

Share of searches by month for Dove, CeraVe, Cetaphil, Ivory, Dettol, Dial, Irish Spring. The figures are in the table below the chart.

View monthly share of searches table
MonthDoveCeraVeCetaphilIvoryDettolDialYardleyIrish Spring
Oct 202528.7%33.7%18.4%10.1%4.5%3%1.1%0.41%
Nov 202525.6%33.3%22.2%10%4.5%3%0.9%0.4%
Dec 202525.7%35.2%19.2%10.6%4.7%3.2%0.95%0.43%
Jan 202624.1%32.4%21.6%11.9%4.4%4.4%0.88%0.39%
Feb 202625.6%35.7%19.5%10.7%3.9%3.2%0.96%0.43%
Mar 202627%31.7%21.2%11.7%4.3%2.9%0.86%0.47%
Apr 202624.5%33.6%22.4%10.1%4.5%3.7%0.91%0.41%
May 202628.5%33.4%18.3%10.1%4.5%3.7%1.1%0.5%
Jun 202626.9%34.5%18.9%10.4%4.6%3.1%1.1%0.51%
Jul 202626.7%34.3%18.8%10.3%4.6%3.8%0.93%0.51%
Aug 202630.1%32.7%17.9%9.8%4.4%3.6%1.1%0.4%
Sep 202631.6%28.6%19.1%10.5%4.7%3.8%1.2%0.42%

  1. 1.Dove

    31.6%

    Moved from 2nd to 1st. 1.7M estimated branded searches, -1.5% vs prior month. Share +1.6 points.

  2. 2.CeraVe

    28.6%

    Moved from 1st to 2nd. 1.5M estimated branded searches, -18% vs prior month. Share -4.1 points.

  3. 3.Cetaphil

    19.1%

    Held 3rd. 1M estimated branded searches, 0% vs prior month. Share +1.2 points.

  4. 4.Ivory

    10.5%

    Held 4th. 550K estimated branded searches, 0% vs prior month. Share +0.7 points.

  5. 5.Dettol

    4.7%

    Held 5th. 246K estimated branded searches, 0% vs prior month. Share +0.3 points.

  6. 6.Dial

    3.8%

    Held 6th. 201K estimated branded searches, 0% vs prior month. Share +0.2 points.

  7. 7.Yardley

    1.2%

    Held 7th. 60.5K estimated branded searches, 0% vs prior month. Share +0.1 points.

  8. 8.Irish Spring

    0.42%

    Held 8th. 22.2K estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between Irish Spring and its closest rivals

Every comparison with Irish Spring

7 comparisons

How has branded search demand for Irish Spring changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Irish Spring worldwide held steady at 22.2K.
  • Across the 12 months ending September 2026, Irish Spring’s share of searches among bar soap brands worldwide held steady, from 0.41% to 0.42%.

How did search popularity change for bar soap brands worldwide in September 2026?

5 changes

  1. In September 2026, Dove overtook CeraVe to become the leader among bar soap brands worldwide, with 31.6% of the searches.

  2. In September 2026, Cetaphil gained share of searches among bar soap brands worldwide, from 17.9% to 19.1%.

  3. In September 2026, Ivory gained share of searches among bar soap brands worldwide, from 9.8% to 10.5%.

  4. In September 2026, CeraVe lost share of searches among bar soap brands worldwide, from 32.7% to 28.6%.

  5. Estimated monthly branded searches for Dial worldwide rose 21.8% over 12 measured months, from 165K to 201K in September 2026.

How are Irish Spring’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Irish Spring’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • irish spring

How the Brand Demand Index is measured

Who owns Irish Spring?

Irish Spring is owned by Colgate-Palmolive. Brandwave also tracks Ajax, EltaMD and Softsoap, owned by the same company, worldwide.

Do you work for Irish Spring? To request corrections or removal please contact us via our support page and we will be happy to assist.

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