How popular isIvory in search?
In August 2026, there were an estimated 550K branded searches for Ivory worldwide which held steady over the last 11 months. Ivory holds 52% estimated Share of Search among bar soap brands worldwide and is ranked 1st of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which bar soap brands compete with Ivory?
Share of Search by month for Ivory, Dettol, Dial, Yardley. The figures are in the table below the chart.
View monthly share of search table
| Month | Ivory | Dettol | Dial | Yardley | Dove |
|---|---|---|---|---|---|
| Oct 2025 | 53.8% | 24.1% | 16.1% | 5.9% | 0.03% |
| Nov 2025 | 54.4% | 24.3% | 16.3% | 4.9% | 0.03% |
| Dec 2025 | 54.4% | 24.3% | 16.3% | 4.9% | 0.03% |
| Jan 2026 | 55.4% | 20.2% | 20.2% | 4.1% | 0.03% |
| Feb 2026 | 56.9% | 20.8% | 17.1% | 5.1% | 0.03% |
| Mar 2026 | 59.4% | 21.7% | 14.6% | 4.4% | 0.02% |
| Apr 2026 | 52.5% | 23.5% | 19.2% | 4.7% | 0.02% |
| May 2026 | 52% | 23.3% | 19% | 5.7% | 0.02% |
| Jun 2026 | 53.8% | 24.1% | 16.1% | 5.9% | 0.02% |
| Jul 2026 | 52.5% | 23.5% | 19.2% | 4.7% | 0.02% |
| Aug 2026 | 52% | 23.3% | 19% | 5.7% | 0.02% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 52% | 550K | 0% | -0.6 points | |
| 2, held 2nd | 23.3% | 246K | 0% | -0.2 points | |
| 3, held 3rd | 19% | 201K | 0% | -0.2 points | |
| 4, held 4th | 5.7% | 60.5K | +22.2% | +1 points | |
| 5, held 5th | 0.02% | 260 | +52.9% | 0 points |
1.
Ivory52%
Held 1st. 550K estimated branded searches, 0% vs prior month. Share -0.6 points.
2.
Dettol23.3%
Held 2nd. 246K estimated branded searches, 0% vs prior month. Share -0.2 points.
3.
Dial19%
Held 3rd. 201K estimated branded searches, 0% vs prior month. Share -0.2 points.
4.
Yardley5.7%
Held 4th. 60.5K estimated branded searches, +22.2% vs prior month. Share +1 points.
5.
Dove0.02%
Held 5th. 260 estimated branded searches, +52.9% vs prior month. Share 0 points.
Compare search popularity between Ivory and its closest rivals
How has branded search demand for Ivory changed worldwide over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Ivory worldwide held steady at 550K.
- Across the 11 months ending August 2026, Ivory’s estimated Share of Search among bar soap brands worldwide decreased from 53.8% to 52%.
- Across the 11 months ending August 2026, Ivory’s estimated Share of Search among bar soap brands worldwide peaked at 59.4% in March 2026 and was lowest at 52% in August 2026.
How did search popularity change for bar soap brands worldwide in August 2026?
4 changes
In August 2026, Yardley gained estimated Share of Search among bar soap brands worldwide, from 4.7% to 5.7%.
In August 2026, Ivory lost estimated Share of Search among bar soap brands worldwide, from 52.5% to 52%.
Estimated monthly branded searches for Dial worldwide rose 21.8% over 11 measured months, from 165K to 201K in August 2026.
Estimated monthly branded searches for Dove worldwide fell 18.8% over 11 measured months, from 320 to 260 in August 2026.
How is Ivory measured?
Brandwave collects information about searches that people make online using Ivory’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- ivory
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Is Ivory your brand?
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