Dove vs Ivory:Which is more popular by branded search?
In August 2026, Ivory had more branded searches than Dove among bar soap brands worldwide. Ivory was estimated to have 550K branded searches compared to Dove’s 260, and held a 52% Share of Search versus Dove’s 0.02%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Dove or Ivory?
Compare the bar soap brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Ivory, Dove. The figures are in the table below the chart.
View monthly share of search table
| Month | Ivory | Dettol | Dial | Yardley | Dove |
|---|---|---|---|---|---|
| Oct 2025 | 53.8% | 24.1% | 16.1% | 5.9% | 0.03% |
| Nov 2025 | 54.4% | 24.3% | 16.3% | 4.9% | 0.03% |
| Dec 2025 | 54.4% | 24.3% | 16.3% | 4.9% | 0.03% |
| Jan 2026 | 55.4% | 20.2% | 20.2% | 4.1% | 0.03% |
| Feb 2026 | 56.9% | 20.8% | 17.1% | 5.1% | 0.03% |
| Mar 2026 | 59.4% | 21.7% | 14.6% | 4.4% | 0.02% |
| Apr 2026 | 52.5% | 23.5% | 19.2% | 4.7% | 0.02% |
| May 2026 | 52% | 23.3% | 19% | 5.7% | 0.02% |
| Jun 2026 | 53.8% | 24.1% | 16.1% | 5.9% | 0.02% |
| Jul 2026 | 52.5% | 23.5% | 19.2% | 4.7% | 0.02% |
| Aug 2026 | 52% | 23.3% | 19% | 5.7% | 0.02% |
| Sep 2026 | — | — | — | — | — |
How has the Dove and Ivory comparison changed over the last 12 months?
3 findings
- Ivory was ahead of Dove in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Dove’s estimated Share of Search among bar soap brands worldwide moved from 0.03% to 0.02%, and its estimated monthly branded searches moved from 320 to 260.
- Across the 11 months ending August 2026, Ivory’s estimated Share of Search among bar soap brands worldwide moved from 53.8% to 52%, and its estimated monthly branded searches held steady at 550K.
How did search popularity change for bar soap brands worldwide in August 2026?
2 changes
In August 2026, Ivory lost estimated Share of Search among bar soap brands worldwide, from 52.5% to 52%.
Estimated monthly branded searches for Dove worldwide fell 18.8% over 11 measured months, from 320 to 260 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Dove’s and Ivory’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.