Dial vs Yardley:Which is more popular by branded search?
In August 2026, Dial had more branded searches than Yardley among bar soap brands worldwide. Dial was estimated to have 201K branded searches compared to Yardley’s 60.5K, and held a 19% Share of Search versus Yardley’s 5.7%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Dial or Yardley?
Compare the bar soap brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Dial, Yardley. The figures are in the table below the chart.
View monthly share of search table
| Month | Ivory | Dettol | Dial | Yardley | Dove |
|---|---|---|---|---|---|
| Oct 2025 | 53.8% | 24.1% | 16.1% | 5.9% | 0.03% |
| Nov 2025 | 54.4% | 24.3% | 16.3% | 4.9% | 0.03% |
| Dec 2025 | 54.4% | 24.3% | 16.3% | 4.9% | 0.03% |
| Jan 2026 | 55.4% | 20.2% | 20.2% | 4.1% | 0.03% |
| Feb 2026 | 56.9% | 20.8% | 17.1% | 5.1% | 0.03% |
| Mar 2026 | 59.4% | 21.7% | 14.6% | 4.4% | 0.02% |
| Apr 2026 | 52.5% | 23.5% | 19.2% | 4.7% | 0.02% |
| May 2026 | 52% | 23.3% | 19% | 5.7% | 0.02% |
| Jun 2026 | 53.8% | 24.1% | 16.1% | 5.9% | 0.02% |
| Jul 2026 | 52.5% | 23.5% | 19.2% | 4.7% | 0.02% |
| Aug 2026 | 52% | 23.3% | 19% | 5.7% | 0.02% |
| Sep 2026 | — | — | — | — | — |
How has the Dial and Yardley comparison changed over the last 12 months?
3 findings
- Dial was ahead of Yardley in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Dial’s estimated Share of Search among bar soap brands worldwide moved from 16.1% to 19%, and its estimated monthly branded searches moved from 165K to 201K.
- Across the 11 months ending August 2026, Yardley’s estimated Share of Search among bar soap brands worldwide moved from 5.9% to 5.7%, and its estimated monthly branded searches held steady at 60.5K.
How did search popularity change for bar soap brands worldwide in August 2026?
2 changes
In August 2026, Yardley gained estimated Share of Search among bar soap brands worldwide, from 4.7% to 5.7%.
Estimated monthly branded searches for Dial worldwide rose 21.8% over 11 measured months, from 165K to 201K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Dial’s and Yardley’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
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