How popular isDove in search?

Q: Who owns Dove?

Dove is owned by Unilever. Brandwave also tracks Liquid I.V., Ben & Jerry's, Continental, Dr. Squatch, Lipton, Magnum, Omo, Persil, Sunlight, TRESemmé, Vaseline and Wild, owned by the same company, worldwide.

In August 2026, there were an estimated 260 branded searches for Dove worldwide which is down 18.8% over the last 11 months. Dove holds 0.02% estimated Share of Search among bar soap brands worldwide and is ranked 5th of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

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Which bar soap brands compete with Dove?

Dove against bar soap brands worldwide, by month

Month	Ivory	Dettol	Dial	Yardley	Dove
Oct 2025	53.8%	24.1%	16.1%	5.9%	0.03%
Nov 2025	54.4%	24.3%	16.3%	4.9%	0.03%
Dec 2025	54.4%	24.3%	16.3%	4.9%	0.03%
Jan 2026	55.4%	20.2%	20.2%	4.1%	0.03%
Feb 2026	56.9%	20.8%	17.1%	5.1%	0.03%
Mar 2026	59.4%	21.7%	14.6%	4.4%	0.02%
Apr 2026	52.5%	23.5%	19.2%	4.7%	0.02%
May 2026	52%	23.3%	19%	5.7%	0.02%
Jun 2026	53.8%	24.1%	16.1%	5.9%	0.02%
Jul 2026	52.5%	23.5%	19.2%	4.7%	0.02%
Aug 2026	52%	23.3%	19%	5.7%	0.02%
Sep 2026	—	—	—	—	—

Rank	Brand	Share of Search	Estimated monthly branded searches	vs prior month	Share change
1, held 1st	Ivory	52%	550K	0%	-0.6 points
2, held 2nd	Dettol Reckitt	23.3%	246K	0%	-0.2 points
3, held 3rd	Dial	19%	201K	0%	-0.2 points
4, held 4th	Yardley	5.7%	60.5K	+22.2%	+1 points
5, held 5th	Dove Unilever	0.02%	260	+52.9%	0 points

1.Ivory
52%
Held 1st. 550K estimated branded searches, 0% vs prior month. Share -0.6 points.
2.Dettol
23.3%
Held 2nd. 246K estimated branded searches, 0% vs prior month. Share -0.2 points.
3.Dial
19%
Held 3rd. 201K estimated branded searches, 0% vs prior month. Share -0.2 points.
4.Yardley
5.7%
Held 4th. 60.5K estimated branded searches, +22.2% vs prior month. Share +1 points.
5.Dove
0.02%
Held 5th. 260 estimated branded searches, +52.9% vs prior month. Share 0 points.

Compare search popularity between Dove and its closest rivals

How has branded search demand for Dove changed worldwide over the last 12 months?

2 findings

Across the 11 months ending August 2026, estimated monthly branded searches for Dove worldwide fell from 320 to 260.
Across the 11 months ending August 2026, Dove’s estimated Share of Search among bar soap brands worldwide held steady, from 0.03% to 0.02%.

How did search popularity change for bar soap brands worldwide in August 2026?

4 changes

In August 2026, Yardley gained estimated Share of Search among bar soap brands worldwide, from 4.7% to 5.7%.
In August 2026, Ivory lost estimated Share of Search among bar soap brands worldwide, from 52.5% to 52%.
Estimated monthly branded searches for Dial worldwide rose 21.8% over 11 measured months, from 165K to 201K in August 2026.
Estimated monthly branded searches for Dove worldwide fell 18.8% over 11 measured months, from 320 to 260 in August 2026.

Where does Dove compete?

Dove is ranked in five competitor sets. Each share is worked out among that set's brands, so it differs from set to set.

Competitor set	Rank	Share of Search	Ranking
Body wash brands	5th of 5	<0.01%	Show ranking
Bar soap brands	5th of 5	0.02%	Shown above
Shower gel	3rd of 6	0.03%	Show ranking
Body scrub	5th of 6	0.04%	Show ranking
Dry shampoo	6th of 6	0.12%	Show ranking

How is Dove measured?

Brandwave collects information about searches that people make online using Dove’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term