Dove vs Head & Shoulders:Which is more popular?
In October 2026, Head & Shoulders had more branded searches than Dove among anti-dandruff shampoo brands worldwide. Head & Shoulders had about 602,000 branded searches, while Dove had 8,100. Head & Shoulders made up 33.3% of all anti-dandruff shampoo brand searches we track, and Dove accounted for 0.45%. When we asked ChatGPT and Google AI Overviews about anti-dandruff shampoo brands, Head & Shoulders appeared in all five answers and Dove in none.
Who do people search for more?
Head & Shoulders, about 74 searches for every 1 for Dove
Who does AI mention more?
Head & Shoulders, mentioned in every answer we collected
Who does AI recommend more?
Head & Shoulders, the only one of the two named
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Top anti-dandruff shampoo brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Head & Shoulders appeared in all five answers. Dove did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Nizoral5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Head & Shoulders5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Selsun Blue3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Neutrogena3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
CLEAR0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Briogeo0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Dove0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Vanicream0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about anti-dandruff shampoo brands
5 answers
Asked ChatGPT
“Which anti-dandruff shampoo should I use?”
Asked ChatGPT
“What are the best dandruff shampoo brands?”
Asked ChatGPT
“What's the best shampoo for a flaky, itchy scalp?”
Searched Google, AI Overview
“anti dandruff shampoo”
Searched Google, AI Overview
“best dandruff shampoo”
Brands are shown in the order each answer named them. The survey took place in the United States on October 25, 2026.
Is Dove or Head & Shoulders more popular in search?
This chart shows how often people search Google for Dove and Head & Shoulders by name. Each line represents a brand's share of searches for all eight anti-dandruff shampoo brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Head & Shoulders, Dove. The figures are in the table below the chart.
View monthly share of searches table
| Month | Nizoral | Head & Shoulders | Selsun Blue | CLEAR | Neutrogena | Briogeo | Dove | Vanicream |
|---|---|---|---|---|---|---|---|---|
| Nov 2025 | 47.3% | 34.5% | 8.5% | 4.1% | 3.7% | 1.4% | 0.34% | 0.23% |
| Dec 2025 | 47.2% | 34.4% | 8.5% | 4% | 3.7% | 1.7% | 0.34% | 0.23% |
| Jan 2026 | 50.2% | 33.5% | 7.4% | 3.5% | 3.2% | 1.5% | 0.44% | 0.3% |
| Feb 2026 | 48.7% | 32.6% | 8.8% | 4.2% | 3.1% | 1.8% | 0.53% | 0.35% |
| Mar 2026 | 49.2% | 32.9% | 8.1% | 3.9% | 3.3% | 1.6% | 0.49% | 0.4% |
| Apr 2026 | 49.6% | 33.2% | 8.2% | 3.9% | 2.9% | 1.3% | 0.4% | 0.4% |
| May 2026 | 48.9% | 32.7% | 8.8% | 4.2% | 3.1% | 1.4% | 0.43% | 0.53% |
| Jun 2026 | 48.4% | 35.3% | 7.1% | 4.1% | 2.9% | 1.2% | 0.35% | 0.64% |
| Jul 2026 | 47.4% | 34.5% | 8.5% | 5% | 2.9% | 0.93% | 0.34% | 0.42% |
| Aug 2026 | 47.8% | 34.8% | 8.6% | 4.1% | 2.9% | 1.2% | 0.42% | 0.34% |
| Sep 2026 | 47.9% | 34.9% | 8.6% | 4.1% | 2.9% | 0.94% | 0.42% | 0.34% |
| Oct 2026 | 50.7% | 33.3% | 7.5% | 3.6% | 3.1% | 1.2% | 0.45% | 0.3% |
Dove sells other things too, so only its searches that name this product count here, like “dove dandruff shampoo”.
How has branded search for Dove and Head & Shoulders changed worldwide over the last 12 months?
3 findings
- Head & Shoulders was ahead of Dove in every measured month of the 12 months ending October 2026.
- Across the 12 months ending October 2026, Dove’s share of searches among anti-dandruff shampoo brands worldwide moved from 0.34% to 0.45%, and its estimated monthly branded searches moved from 5.4K to 8.1K.
- Across the 12 months ending October 2026, Head & Shoulders’ share of searches among anti-dandruff shampoo brands worldwide moved from 34.5% to 33.3%, and its estimated monthly branded searches moved from 547K to 602K.
How did search popularity change for anti-dandruff shampoo brands worldwide in October 2026?
2 changes
In October 2026, Head & Shoulders lost share of searches among anti-dandruff shampoo brands worldwide, from 34.9% to 33.3%.
Estimated monthly branded searches for Dove worldwide rose 50% over 12 measured months, from 5.4K to 8.1K in October 2026.
How are Dove’s and Head & Shoulders’ branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Dove’s and Head & Shoulders’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Dove
1 branded search term
- dove dandruff shampoo
Head & Shoulders
2 branded search terms
- head and shoulders
- head and shoulders shampoo
Other head-to-heads among anti-dandruff shampoo brands
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