Head & Shoulders vs Nizoral:Which is more popular?
In October 2026, Nizoral had more branded searches than Head & Shoulders among anti-dandruff shampoo brands worldwide. Nizoral had about 918,000 branded searches, while Head & Shoulders had 602,000. Nizoral made up 50.7% of all anti-dandruff shampoo brand searches we track, and Head & Shoulders accounted for 33.3%. When we asked ChatGPT and Google AI Overviews about anti-dandruff shampoo brands, both Head & Shoulders and Nizoral appeared in all five answers. Nizoral was mentioned before Head & Shoulders in four out of five answers.
Who do people search for more?
Nizoral, about 52% more searches than Head & Shoulders
Who does AI mention more?
Both are mentioned in every answer we collected.
Who does AI recommend more?
Nizoral, named ahead of Head & Shoulders in 4 of 5 answers
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Top anti-dandruff shampoo brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, both Head & Shoulders and Nizoral showed up in all five answers. Nizoral was listed before Head & Shoulders in four of them.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Nizoral5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Head & Shoulders5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Selsun Blue3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Neutrogena3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
CLEAR0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Briogeo0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Dove0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Vanicream0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about anti-dandruff shampoo brands
5 answers
Asked ChatGPT
“Which anti-dandruff shampoo should I use?”
Asked ChatGPT
“What are the best dandruff shampoo brands?”
Asked ChatGPT
“What's the best shampoo for a flaky, itchy scalp?”
Searched Google, AI Overview
“anti dandruff shampoo”
Searched Google, AI Overview
“best dandruff shampoo”
Brands are shown in the order each answer named them. The survey took place in the United States on October 25, 2026.
Is Head & Shoulders or Nizoral more popular in search?
This chart shows how often people search Google for Head & Shoulders and Nizoral by name. Each line represents a brand's share of searches for all eight anti-dandruff shampoo brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Nizoral, Head & Shoulders. The figures are in the table below the chart.
View monthly share of searches table
| Month | Nizoral | Head & Shoulders | Selsun Blue | CLEAR | Neutrogena | Briogeo | Dove | Vanicream |
|---|---|---|---|---|---|---|---|---|
| Nov 2025 | 47.3% | 34.5% | 8.5% | 4.1% | 3.7% | 1.4% | 0.34% | 0.23% |
| Dec 2025 | 47.2% | 34.4% | 8.5% | 4% | 3.7% | 1.7% | 0.34% | 0.23% |
| Jan 2026 | 50.2% | 33.5% | 7.4% | 3.5% | 3.2% | 1.5% | 0.44% | 0.3% |
| Feb 2026 | 48.7% | 32.6% | 8.8% | 4.2% | 3.1% | 1.8% | 0.53% | 0.35% |
| Mar 2026 | 49.2% | 32.9% | 8.1% | 3.9% | 3.3% | 1.6% | 0.49% | 0.4% |
| Apr 2026 | 49.6% | 33.2% | 8.2% | 3.9% | 2.9% | 1.3% | 0.4% | 0.4% |
| May 2026 | 48.9% | 32.7% | 8.8% | 4.2% | 3.1% | 1.4% | 0.43% | 0.53% |
| Jun 2026 | 48.4% | 35.3% | 7.1% | 4.1% | 2.9% | 1.2% | 0.35% | 0.64% |
| Jul 2026 | 47.4% | 34.5% | 8.5% | 5% | 2.9% | 0.93% | 0.34% | 0.42% |
| Aug 2026 | 47.8% | 34.8% | 8.6% | 4.1% | 2.9% | 1.2% | 0.42% | 0.34% |
| Sep 2026 | 47.9% | 34.9% | 8.6% | 4.1% | 2.9% | 0.94% | 0.42% | 0.34% |
| Oct 2026 | 50.7% | 33.3% | 7.5% | 3.6% | 3.1% | 1.2% | 0.45% | 0.3% |
How has branded search for Head & Shoulders and Nizoral changed worldwide over the last 12 months?
3 findings
- Nizoral was ahead of Head & Shoulders in every measured month of the 12 months ending October 2026.
- Across the 12 months ending October 2026, Head & Shoulders’ share of searches among anti-dandruff shampoo brands worldwide moved from 34.5% to 33.3%, and its estimated monthly branded searches moved from 547K to 602K.
- Across the 12 months ending October 2026, Nizoral’s share of searches among anti-dandruff shampoo brands worldwide moved from 47.3% to 50.7%, and its estimated monthly branded searches moved from 751K to 918K.
How did search popularity change for anti-dandruff shampoo brands worldwide in October 2026?
2 changes
In October 2026, Nizoral gained share of searches among anti-dandruff shampoo brands worldwide, from 47.9% to 50.7%.
In October 2026, Head & Shoulders lost share of searches among anti-dandruff shampoo brands worldwide, from 34.9% to 33.3%.
How are Head & Shoulders’ and Nizoral’s branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using Head & Shoulders’ and Nizoral’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Head & Shoulders
2 branded search terms
- head and shoulders
- head and shoulders shampoo
Nizoral
2 branded search terms
- nizoral
- nizoral shampoo
Other head-to-heads among anti-dandruff shampoo brands
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