Brandwave

How popular isNizoral?

In September 2026, people searched for Nizoral by name about 301,000 times worldwide, about the same as the previous year. These searches made up 8.7% of all global shampoo and conditioner brand searches, placing Nizoral fifth out of nine brands. When we asked both ChatGPT and Google AI Overviews about shampoo and conditioner brands, Nizoral appeared in two of the five answers and was the third most recommended of the nine.

Search and AI answers in September 2026

Nizoral is the fifth most searched of 9 competitors and the third most recommended in AI answers.

  1. DoveShare of searches 28.9%Mentioned in 3 of 5 AI answersPlace in AI recommendations 1st
  2. AesopShare of searches 23.8%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  3. HimsShare of searches 15.9%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  4. OlaplexShare of searches 15.9%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  5. NizoralShare of searches 8.7%Mentioned in 2 of 5 AI answersPlace in AI recommendations 3rd

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Top shampoo and conditioner brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Nizoral was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Nizoral is the third most recommended of the nine.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Dove1st
  2. Olaplex2nd
  3. Nizoral3rd
  4. Aesop–
  5. Hims–
  6. Aveeno–
  7. Aussie–
  8. CHI–
  9. Keeps–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Olaplex4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Dove3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Nizoral2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Aesop0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Hims0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Aveeno0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Aussie0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • CHI0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Keeps0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about shampoo and conditioner brands

5 answers

  • Asked ChatGPT

    “Which shampoo and conditioner brand should I buy?”

    1. 1Dove
    2. 2Nizoral

  • Asked ChatGPT

    “What are the best shampoo and conditioner brands?”

    1. 1Olaplex
    2. 2Nizoral

  • Asked ChatGPT

    “What's the best shampoo and conditioner brand for everyday hair care?”

    1. 1Dove
    2. 2Olaplex

  • Searched Google, AI Overview

    “best shampoo and conditioner”

    1. 1Dove
    2. 2Olaplex

  • Searched Google, AI Overview

    “sulphate free shampoo”

    1. 1Olaplex

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which shampoo and conditioner brands compete with Nizoral?

Nizoral against shampoo and conditioner brands worldwide, by month

Share of searches by month for Dove, Aesop, Hims, Olaplex, Nizoral, Aveeno. The figures are in the table below the chart.

View monthly share of searches table
MonthDoveAesopHimsOlaplexNizoralAveenoAussieCHIKeeps
Oct 202526.5%26.5%14.6%17.8%8%6.4%0.08%0.08%<0.01%
Nov 202519.3%35.2%12.9%19.3%7.1%6.1%0.07%0.08%<0.01%
Dec 202518.8%34.2%15.3%18.8%6.9%6%0.07%0.07%<0.01%
Jan 202621.6%26.3%17.7%17.7%9.7%6.9%0.08%0.08%<0.01%
Feb 202624.3%24.3%19.9%16.2%8.9%6.3%0.09%0.07%<0.01%
Mar 202625.2%25.2%16.9%16.9%9.3%6.3%0.09%0.07%<0.01%
Apr 202622.7%22.7%18.6%18.6%10.1%7.2%0.08%0.08%<0.01%
May 202627%22.2%18.2%18.2%8.1%6.1%0.08%0.06%<0.01%
Jun 202624.2%24.2%19.8%16.2%8.8%6.6%0.11%0.07%<0.01%
Jul 202624.2%24.2%19.8%16.2%8.8%6.6%0.11%0.07%<0.01%
Aug 202628.9%23.8%15.9%15.9%8.7%6.5%0.1%0.07%<0.01%
Sep 202628.9%23.8%15.9%15.9%8.7%6.5%0.1%0.07%<0.01%

  1. 1.Dove

    28.9%

    Held 1st. 1M estimated branded searches, 0% vs prior month. Share 0 points.

  2. 2.Aesop

    23.8%

    Held 2nd. 823K estimated branded searches, 0% vs prior month. Share 0 points.

  3. 3.Hims

    15.9%

    Held 3rd. 550K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.Olaplex

    15.9%

    Held 4th. 550K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Nizoral

    8.7%

    Held 5th. 301K estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.Aveeno

    6.5%

    Held 6th. 226K estimated branded searches, 0% vs prior month. Share 0 points.

  7. 7.Aussie

    0.1%

    Held 7th. 3.6K estimated branded searches, 0% vs prior month. Share 0 points.

  8. 8.CHI

    0.07%

    Held 8th. 2.4K estimated branded searches, 0% vs prior month. Share 0 points.

  9. 9.Keeps

    <0.01%

    Held 9th. 260 estimated branded searches, +52.9% vs prior month. Share 0 points.

Compare popularity between Nizoral and its closest rivals

Every comparison with Nizoral

8 comparisons

How has branded search demand for Nizoral changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Nizoral worldwide held steady at 301K.
  • Across the 12 months ending September 2026, Nizoral’s share of searches among shampoo and conditioner brands worldwide increased from 8% to 8.7%.
  • Across the 12 months ending September 2026, Nizoral’s share of searches among shampoo and conditioner brands worldwide peaked at 10.1% in April 2026 and was lowest at 6.9% in December 2025.

How did search popularity change for shampoo and conditioner brands worldwide in September 2026?

5 changes

  1. Estimated monthly branded searches for Keeps worldwide rose 52.9% over 12 measured months, from 170 to 260 in September 2026.

  2. Estimated monthly branded searches for Aussie worldwide rose 24.1% over 12 measured months, from 2.9K to 3.6K in September 2026.

  3. Estimated monthly branded searches for Olaplex worldwide fell 18.3% over 12 measured months, from 673K to 550K in September 2026.

  4. Estimated monthly branded searches for Aesop worldwide fell 17.7% over 12 measured months, from 1M to 823K in September 2026.

  5. Estimated monthly branded searches for CHI worldwide fell 17.2% over 12 measured months, from 2.9K to 2.4K in September 2026.

How are Nizoral’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Nizoral’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • nizoral

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How the Brand Demand Index is measured

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