Keeps vs Nizoral:Which is more popular?
In September 2026, Nizoral had more branded searches than Keeps among shampoo and conditioner brands worldwide. Nizoral had about 301,000 branded searches, while Keeps had 260. Nizoral made up 8.7% of all shampoo and conditioner brand searches we track, and Keeps accounted for <0.01%. When we asked ChatGPT and Google AI Overviews about shampoo and conditioner brands, Nizoral appeared in two of the five answers and Keeps in none.
Who do people search for more?
Nizoral, about 1158 searches for every 1 for Keeps
Who does AI mention more?
Nizoral, mentioned in 2 of 5 answers, Keeps in 0
Who does AI recommend more?
Nizoral, the only one of the two named
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Top shampoo and conditioner brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Nizoral was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Keeps did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Olaplex4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Dove3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Nizoral2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Aesop0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Hims0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Aveeno0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Aussie0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
CHI0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Keeps0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about shampoo and conditioner brands
5 answers
Asked ChatGPT
“Which shampoo and conditioner brand should I buy?”
Asked ChatGPT
“What are the best shampoo and conditioner brands?”
Asked ChatGPT
“What's the best shampoo and conditioner brand for everyday hair care?”
Searched Google, AI Overview
“best shampoo and conditioner”
Searched Google, AI Overview
“sulphate free shampoo”
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Keeps or Nizoral more popular in search?
This chart shows how often people search Google for Keeps and Nizoral by name. Each line represents a brand's share of searches for all nine shampoo and conditioner brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Nizoral, Keeps. The figures are in the table below the chart.
View monthly share of searches table
| Month | Dove | Aesop | Hims | Olaplex | Nizoral | Aveeno | Aussie | CHI | Keeps |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 26.5% | 26.5% | 14.6% | 17.8% | 8% | 6.4% | 0.08% | 0.08% | <0.01% |
| Nov 2025 | 19.3% | 35.2% | 12.9% | 19.3% | 7.1% | 6.1% | 0.07% | 0.08% | <0.01% |
| Dec 2025 | 18.8% | 34.2% | 15.3% | 18.8% | 6.9% | 6% | 0.07% | 0.07% | <0.01% |
| Jan 2026 | 21.6% | 26.3% | 17.7% | 17.7% | 9.7% | 6.9% | 0.08% | 0.08% | <0.01% |
| Feb 2026 | 24.3% | 24.3% | 19.9% | 16.2% | 8.9% | 6.3% | 0.09% | 0.07% | <0.01% |
| Mar 2026 | 25.2% | 25.2% | 16.9% | 16.9% | 9.3% | 6.3% | 0.09% | 0.07% | <0.01% |
| Apr 2026 | 22.7% | 22.7% | 18.6% | 18.6% | 10.1% | 7.2% | 0.08% | 0.08% | <0.01% |
| May 2026 | 27% | 22.2% | 18.2% | 18.2% | 8.1% | 6.1% | 0.08% | 0.06% | <0.01% |
| Jun 2026 | 24.2% | 24.2% | 19.8% | 16.2% | 8.8% | 6.6% | 0.11% | 0.07% | <0.01% |
| Jul 2026 | 24.2% | 24.2% | 19.8% | 16.2% | 8.8% | 6.6% | 0.11% | 0.07% | <0.01% |
| Aug 2026 | 28.9% | 23.8% | 15.9% | 15.9% | 8.7% | 6.5% | 0.1% | 0.07% | <0.01% |
| Sep 2026 | 28.9% | 23.8% | 15.9% | 15.9% | 8.7% | 6.5% | 0.1% | 0.07% | <0.01% |
How has the Keeps and Nizoral comparison changed over the last 12 months?
3 findings
- Nizoral was ahead of Keeps in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Keeps’ share of searches among shampoo and conditioner brands worldwide held steady at <0.01%, and its estimated monthly branded searches moved from 170 to 260.
- Across the 12 months ending September 2026, Nizoral’s share of searches among shampoo and conditioner brands worldwide moved from 8% to 8.7%, and its estimated monthly branded searches held steady at 301K.
How did search popularity change for shampoo and conditioner brands worldwide in September 2026?
1 change
Estimated monthly branded searches for Keeps worldwide rose 52.9% over 12 measured months, from 170 to 260 in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Keeps’ and Nizoral’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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